Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort

by Steven Van Yoder

The best clients and customers are those that seek you out because they've already heard of you. Get Slightly FamousT shows how to build visibility and credibility by making yourself a thought leader and indispensable resource to your potential clients and customers. This expanded new edition provides a toolbox of strategies Getting consistent media attention; Using speaking engagements to cultivate your target market; Becoming a center of influence within your industry; Leveraging the Internet and Web 2.0 to its full potential;Creating ancillary info-products that supplement your income and build public awareness.

Genres: Business

312 pages, Paperback

First published April 1, 2003

Reviews

[loafingcactus · Rating 3 out of 5]

I read this book along with Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling and How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now!.

The Obvious Expert is strongest where it is about writing- writing a book, writing articles, etc. I would recommend starting there if one wants to look at writing as a marketing plan because it has a solid plan for how to get your books written and how to write articles. Then also read Get Slightly Famous which has even more ideas for writing.

Between Get Slightly Famous and Book Yourself Solid, I think Book Yourself Solid has just a slight edge in being more current and better written, however both books have many great ideas that only overlap maybe 70%.

[April Braswell · Rating 3 out of 5]

Not quite what I was expecting from the title, but still very good information

Not quite what I was expecting from the title, but still very good information. I'd been expecting more details on getting onto Television which really does make us "Almost Famous." There wasn't a lot of information on that particular area of self-promotion.

Steven Van Yoder delivers a terrific book on marketing yourself to be findable and already fairly well-known to your TIP Target Ideal Prospects. It's a great update on The Obvious Expert, just I found that book's layout easier and more readable.

Yes, there's not necessarily exactly a lot of new information here, but Van Yoder packages it differently in a way that helps. I am one where the plethora of case studies which he provides serve as catalysts for my creativity to apply the ideas then in my own work and life. I just did find that many of the examples weren't quite pertinent for me, for example major banks and big management consulting firms like Booz Allen Hamilton, but they may prove more so for you. He devotes quite a lot of space in the book to the cases studies. Unfortunately, with the layout and print quality he has access to, many of the photos don't come out well. Some do, and it's all fine. Just that is a distraction in the layout. His stories with Bob Bly and David Garfinkel, both of whom I've heard before, were terrific, and even with having heard them both before repeatedly, I gleaned something new from each. I benefit from the case studies examples and they are a significant part of the book, taking up page upon page, which I'm just highlighting for you to know in advance. If that is method which fuels your brain, you'll definitely find this book of value as well.

I purchased and read it in 2019 while it was written 14 years ago, so, yes, a number of the methods suggested are no longer available, but I'm someone who can extrapolate.

Any book which gives me a few rock solid ideas which helps me to make more money is always worth purchasing. Steven certainly delivered that for me.

Definitely recommend.

[Keith Brooks · Rating 4 out of 5]

Lots of post it bookmarks in this one. It worked well for me but now I need to revisit it for the next level.