This one I read in the limited edition, because extra interview with Simon le Bon, and also I thought there was meant to be an extra Nick Rhodes foreword but I apparently made that up. Now, a hardback 33 1/3 roughly twice the physical dimensions of the rest of the range, and as such unsuitable for any normal pocket, could be deemed to have fallen victim to the same gigantism which ultimately left sabre-toothed tigers barely able to hunt, or peacocks to fly; if the 33 1/3 range isn't portable, then what is it? In terms of content, though, this is classic 33 1/3 material. No high concept, wacky authorial voice, or tortuous attempt to make the album an allegory about Jebus; just a deep dive into what it is, how it came to be, and why that matters. It helps that it came out when it did, so Zaleski* doesn't have to waste too much time establishing Duran Duran as a worthy topic of investigation, their canonical status having been firmly established these past couple of decades**, though she does double back to look at the snobbery which has always attended good-looking acts with young female fans. The specific manifestation of that in Duran Duran's case, of course, also taking in their status as one of the first great pop video acts. It's a truism that their rise and MTV's coincided, but Zaleski digs up chapter and verse, showing the extent of the symbiosis, such that Duran Duran's records would be flying off the shelves in the half of a city where MTV was available, while even across town they wouldn't be getting anything like the same traction – something which in turn meant MTV could show sceptical labels why they should be supplied with videos for free.
This does lead into a section which, for this British reader at least, maybe gets a little too caught up in the minutiae of Duran Duran breaking America. I could happily have lived without quite so much detail on who was playlisting what when, never mind the associated references to Duran Duran as 'new wave', though I suppose we must be grateful that despite the occasional intrusions of that distinctly American variety of music writing which always feels a bit close to PR (one performance of My Own Way is apparently "a no-brakes punk-funk jam"), Duran Duran at least remain plural rather than singular, mostly. Although I was amused by the image from Boston's WBCN which refers to them as 'Duran, Duran', as if they were a duo. The reference to "pop Svengali Kate Bush", on the other hand, is the author's, and puzzling.
Still, overall the thorough research definitely digs up more gems than chaff. Obviously I knew that Russell Mulcahy went on from Duran Duran videos to feature films, but I had no idea that Eric Fellner, his producer on those videos, would go on to even bigger things, serving as executive producer on The Big Lebowski and Four Weddings. That The Chauffeur is just le Bon and Rhodes I knew, but not that the acoustic version is the only Duran Duran record with no Nick – which of course leaves me picturing the latter recording session opening with Simon telling the assorted Taylors "Where we're going, we don't need Rhodes." Beyond the accumulation of facts, though, Zaleski has an understanding of why Duran Duran in general and Rio in particular worked so well. Things like being in the right place at the right time, of course, which is a factor in any success story – but also specifics like having enough material to go pretty much straight through, rather than getting caught in 'difficult second album' second-guessing. Above all, unlike many of their peers***, simply not being the types to pine after someone and then lose interest when the feeling is reciprocated; they wanted fame, they got fame, and fame was awesome, thanks very much.
*I like to think that she wrote this in the ruined abbey she inherited from her lovelorn detective ancestor, occasionally pausing to cover Rio tracks on the organ, but I accept that this is unlikely.
**Weirdly, since Astronaut, so they stopped making decent records at exactly the same point they were belatedly ushered into the canon.
***Compare and contrast Japan – though it does sound like Steve Jansen got the best of his Asteroids rivalry with Rhodes.