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When Quiet Was the New Loud: Celebrating the Acoustic Airwaves 1998-2003

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The quiet music of 1998-2003 bridged the gap between two cultures, two generations and two centuries. As the nineties wound down and a new millennium approached, the UK began to look nostalgically to the past – and hesitantly to the future. The giants of Britpop had imploded, rave culture had started to chill out and a new wave of unassuming musicians suddenly found themselves in the spotlight. While Travis, Dido, Coldplay and David Gray may have shone the brightest, the likes of Kings of Convenience, Badly Drawn Boy and Turin Brakes also produced classic albums and won legions of fans.

Even though the New Acoustic Movement created some of the biggest hits of the century – earworms that still fill the airwaves today – it has been unfairly overlooked, too often dismissed as uncool or worse. Two decades on, When Quiet Was the New Loud finally puts the record straight and gives the acoustic era the recognition it deserves.

Tom Clayton’s affectionate look at the key records from the period – bestsellers and hidden gems alike – rediscovers the songs, personalities and stories of the time and reveals a moment when, albeit briefly, the meek really did inherit the earth.

192 pages, Hardcover

Published June 7, 2021

7 people want to read

About the author

Tom Clayton

10 books

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Profile Image for Paul.
2,230 reviews
July 19, 2021
Like everyone I like to think that I have some eclectic and fine tastes in music. However, judging at the looks on my children’s faces, sometimes they scandalously do not consider what I think is the best song that I have so far ever heard as worthy of troubling their ears. Mind you I think similar things about the music that they are playing…

That sums up just how personal musical taste is. A bit like reading really. I wouldn’t say I have a broad musical taste, rather it is pretty niche in particular genres but it does vary from folk to dubstep with some unusual avenues along that route. One of the things that I have never really been into was the phenomena of the late 1990s, Britpop. I quite liked the song, Wonderwall, but a lot of the other bands that existed then never really crossed my musical radar.

As the millennium came and went, and thankfully no one suffers from the bug, the music that took over didn’t crash to shore, rather it rose steadily and quietly like the tide coming in on a calm day. The New Acoustic Movement had arrived without a fuss. Not really considered cool, a lot of people thought that it had been unfairly overlooked, but sales of records proved that a lot of people liked the music that these bands were making. I must admit that a lot of this music escaped me, which has a certain irony, as at the time I was working for a hi-fi company designing multiroom systems and speaker cables and we played a lot of music for research purposes. Instead, at the time I was discovering lots of other bands and music styles that a friend was introducing to me.

One person who was into all these bands was Tom Clayton and one of the things that he felt was that thy were not getting the attention and recognition that he felt they deserved. Neither could he find much written about them, so he decided to write the book himself. His friends couldn’t believe that he wanted to write about these bands. This music had been around in his formative years, he loved them and he was sure that his friends did too, even though they were reluctant to admit it.

In five chapters he will take us through his key records of this era, He begins with Travis and The Man Who. There is a little history behind each band, who there were, where they cam from and a critique of each of the songs he has chosen.

I must admit that this type of music is not really my sort of thing, so much so that I had barely heard of some of the bands, such as Kings of Convenience, Badly Drawn Boy and Turin Brake he writes about. I had heard of Travis and we actually have Dido and Coldplay albums in the house. I couldn’t remember knowingly heard the music either, I. think at the time I was on a journey of discovery into Chicane and Afro Celt Sound Systems.

That said I really enjoyed the book. Clayton has a way with words that makes this book worthwhile reading. These are his favourite pieces of music so the way that he writes about them is warm and generous. There are personal anecdotes all the way through, these are the music that defined his formative years after all. The most amusing of which is where he gets to meet Guy Garvey while on holiday in Cornwall. Even though I haven’t heard many of these, I have been listening to the tracks with an open mind whilst writing this review. Thankfully, Tom has produced a playlist here on Spotify of his favourite tracks.
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