Java for Business: Using Java to Win Customers, Cut Costs, and Drive Growth

by Thomas Anderson

The first and only book to focus on real-world business applications of Java, the programming language that is now vaulting the Internet to the next level of commercial functionality. Other books explain how this powerful programming language works; this book shows how to use Java to make money. In-depth case studies show how large and small companies have used Java to create dramatic new tools for linking customers, staff members, and distributors. It also explains a wide range of Java-based research, transaction-processing, and interactive communications functions that build sales and save money.Java for Business offers front-line experience from companies as diverse as Netscape, Hoffman La Roche, Virtual Vineyards, Home Account Network, Mitsubishi, Corel, and Natural Roaster -- as well as from the company whose programmer invented Java, Sun Microsystems.

Business managers, webmasters, and senior executives responsible for strategic decisions will learn:
-- What Java-based applications can do
-- Common problems and how to solve them
-- What customers and staff like (and dislike) about new Java tools
-- Hard-headed analysis of costs and financial results.

354 pages, Paperback

First published January 1, 1997

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