☀️There should be one driving factor in business and thatʼs happiness. 🌻 Even when companies choose other ways than happiness to differentiate themselves, every company and each of us can still have a ☀️Yellow Factor 🌻and do their little extra that seeds happiness, shines sunlight and contributes to a happier, healthier world. A Yellow Factor is anytime a business does a little extra to contribute to the happiness of its customers, employees, or society. 📒Yellow Factor book is a revised and expanded version of Yellow Goldfish book (published earlier in 2018 by 9inch Marketing with Stan Phelps ) and is broken into four main 📍Section I outlines the Why. 💛 It explores the history and science of happiness and the metaphors of a Goldfish, a Sunflower, and Yellow. 📍📍Section II showcases the What. 🌼 We share nine H.A.P.P.I.N.E.S.S. : Health, Autonomy, Purpose, Play, Integrity, Nature, Empathy, Simplicity, and Smile. 📍📍📍Section III explains the How. 🌻Here we share the six stages of Grounding, Reaching-up, Orchestrating, Wowing, Taking Time, and Harvesting. 📍📍📍Section four includes five main takeaways, suggested readings, and the list of Happiness trailblazers companies. I hope that this book will show you the importance of happiness and that it will inspire you to take action both in your company and in your personal life. 🙏 I thank you in advance for your purchase, for the review you may leave us, and for every contribution you will make to spread our message and to bring a little more happiness to our world with the ideas you will find in this book. And finally, I invite you to contact me directly with any feedback or questions you may have. Contact details are in the book and on social networks. Smiling greetings, Rosaria 🌻