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Write to Market: How I Write A Book That Will Sell Well In Its Genre

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UPDATED AUGUST 1, 2021When you hear "Write to Market," what do you think? Do you shudder at the thought of writing commercial drivel?Or do you see an impossible task because it's such a vague premise?Either way, I can help you.When I started out, I had no idea what people meant when they told me to "Write to Market."The truth is, it's a much simpler concept than you might think.In this comprehensive yet easy-to-consume guide, I will tell you what it means to write to market, and I will teach you how to do so in any genre.This will not only make your books easier to sell, but readers will find themselves enjoying your work more!***Kate Hall is a bestselling author who is known for her quick success and high earnings in the Paranormal Romance genre. In this guide, she shows how you, too, can write and correctly market books that readers love.

65 pages, Kindle Edition

Published June 28, 2021

63 people are currently reading
53 people want to read

About the author

Kate Hall

49 books18 followers

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5 stars
66 (42%)
4 stars
60 (38%)
3 stars
20 (12%)
2 stars
8 (5%)
1 star
3 (1%)
Displaying 1 - 20 of 20 reviews
Profile Image for MariaIsoldde.
47 reviews10 followers
June 3, 2023
For the most part, this book was pretty damn good. It has some useful information that I'm definitely going to put to use.
11 reviews
June 30, 2021
A PDF not book.

At a tiny 26 pages (many of them barely half filled) this book simply doesnt have the space to offer much information. I reviewed Chris Fox's book of the same title, and at FIVE times the length it is still just an outline of the purposes and techniques behind writing to market in genre fiction. I feel cheated having purchased Kate Hall's book in a prepub sale. Just dont bother with this one.
Profile Image for LKM.
380 reviews33 followers
May 4, 2023
I liked it, particularly the distinction of writing to market vs writing to a trend. It's pretty basic, though, and really, really short.

I'm not sure how I feel about some of the quotes in it regarding reviews, though.
Particularly:
"That's not always the case, but I've found that a lot of the people willing to 1-star a book without regard to the author are going to be impossible to please."
I mean, yes, as an author I like to look at reviews to see if there is something everyone brings up that might make me think it's something I need to improve on, or something that particularly hit home, but I also know the review isn't written for ME.
As a reader, my reviews are never meant for the author, but for the fellow reader.
What kind of "regard" does this author think we do or don't have for the author of the books we review, or rather, that we choose to one star? And why should we have that regard? I don't know if it's what she meant, but it makes it sound like she thinks I should not rate a book one star just because it's rude. But maybe I'm reading too much into it.

Then she went on:
"Just because someone left a 1-star review doesn't mean the book is bad or not worth reading, only that the book didn't meet that reader's expectations." And while this is good to remember, she immediately follows it up with "(Or, as I've seen with several Reverse Harem authors, the reader hate-reads the genre just to leave bad reviews, as they know there's no chance of them liking the book.)"
Now, I know there ARE some people who hate read stuff. And I know there are some people who read multiple in an attempt to give it a chance but then the genre doesn't resonate with them after all. But just how often does this happen to this author that she has to bring it up like this?
It feels like she's trying to make excuses for the many one start ratings on her books (I don't know if there are many, but now I am assuming there are and that the author is a bit bitter about them).

Also the assumption that 5 star reviews have nothing to give because the majority are "Omg, it was amazing!" and provide no insight on what they didn't like.
The whole ratings/review section just felt off to me as both reader and writer, I don't know. I could see where she was coming from but it felt off.

The rest was alright though.
3 reviews
June 30, 2021
Useful information sparsely spread out

Useful, but not enough information to make it worth the 2.99 price tag. The examples of covers was really useful, as well as the difference between evergreen tropes and trends. Fails a bit in telling you how to research beyond "read what you want to write." How do you find evergreen tropes? How long does something have to be around to be considered evergreen and not just a trend? Searching Amazon rankings is a good start, but how do you use that information? How do you find that balance between top ranking but oversaturated markets and markets so tiny there's no profit to be made?

Overall, I really liked the author's encouraging tone and concrete examples when given. Needs more meat on it's bones, however.
Profile Image for Les Simpson.
94 reviews3 followers
March 12, 2022
How To Market Research

The second of Kate Hall’s books on self-publishing is another fast read, but that does not make it any less useful. In it, she shares her research strategies to determine what is in demand in the Amazon ebook market and preps the reader/potential author how to go about writing for what readers (ie “the market”) are wanting. She branches out a little further to discuss writing for trends, but ultimately advises against it unless a writer is quick to the trend and can produce work for it quickly. All in all, this was quick and informative. I look forward to her next book in this series.
Profile Image for Rubi.
2,642 reviews15 followers
June 5, 2023
Nice tips!

Ms. Hall gives some insight tips on the "trade" of writing novels. Loved her first book in this self-publishing series, so decided to keep going. This one was okay. Condensed and to the point it felt short, I wish she expanded a little more on what kind of research to do.
But, she did give us where to start, such as the Amazon top list. She also expanded on the "reading makes you a better writer" idea! Not only does she say read but that we should read books from our chosen genre and read it CRITICALLY, so notice how those authors make their narrative work. I just read for fun so this was a good tidbit to know before I start writing. Overall good book!
Profile Image for Katrina.
Author 34 books23 followers
June 28, 2021
Short concise details on wtm

I always enjoy Kates advice on writing, marketing and cover designs. This is a pocketbook sized guide on how to meet market expectations. How to find out what they are and how to get yours outlines, styles, tropes, and examples galore. I devoured it in one gulp. I feel I can now do some effective market research. Thank you Kate.
Profile Image for Haven Price.
Author 9 books24 followers
March 3, 2022
Helpful

This book gave me some good insight into writing to market in different genres. I liked her ideas for researching one’s genre of choice, but I wish there were a section in the back or something similar to help readers of this book learn more about different genres’ tropes and themes.
Profile Image for Bonnie Tesh.
74 reviews3 followers
November 3, 2025
An Easy and Informative Read.

This is an easy to read guide on writing to market. The author explains the difference between writing to market and writing for trends. She uses examples of her own work to explain how she's gone from near poverty to a full-time self-publishing author.

Profile Image for Christine.
Author 117 books267 followers
June 28, 2021
Simplest description I've read about writing to market.

I haven't understood the concept of writing to market and trends. This book explained everything in easy to understand language. Excellent information piece!
Profile Image for Jane Dekovitch.
16 reviews1 follower
June 28, 2021
I devoured Kate's latest book as it is full of useful, actionable steps/ideas to write to the market and not to chase fads/trends. As I have been floundering in finding what niche I wanted to write in, Kate's book was incredibly useful.
Profile Image for Michael Clarke.
Author 5 books3 followers
August 7, 2021
You Might Not Like The Message But It’s Good For You

Your artistic soul may writhe at the thought of restricting your artistic vision, but it would be nice to have people reading your books.
Profile Image for Jay Best.
292 reviews3 followers
November 19, 2022
Good book on self publishing

Writing to market and doing proper research before writing a book is so utterly important to do.

Smart book. Well written.

Listened via Kindle Paperwhite at 2x
Profile Image for Anna Milo.
Author 3 books81 followers
May 23, 2024
I enjoyed this book. Even though it was long, I still learned something... It gave me a different perspective all in all. It's short, so if you grab it and dislike it, don't worry, it won't take away hours of your time.
1 review
January 24, 2023
Well written

Well written and concise instructions on how to write to market. If you want to be a successful author, I believe she has some valid points
Profile Image for Kelley Berberich.
Author 1 book
September 22, 2023
Very good information and things to consider when writing or planning a book. Kate writes on subjects in a way that is informative and insightful. I have enjoyed all of them.
Profile Image for Angeline Gallant.
Author 103 books56 followers
October 30, 2023
Short But Informative

This book easily explains the benefits of writing to market and how to go about it. It's a fast read but the information is invaluable.
Profile Image for Jen Carpenter.
64 reviews
May 19, 2024
Great!

I was wondering what the best steps were to ‘write to market’ and I feel like I know how to now!
Profile Image for Cara.
Author 21 books101 followers
October 26, 2025
Quick read. Basically, know your tropes and the hero’s journey. Use them. Add unique flourishes (specific details about the setting and characters) to make it unique.
Displaying 1 - 20 of 20 reviews

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