The Story Advantage: Unleash the Power of Storytelling to Engage, Inspire, and Influence

by LJ Bloom

Telling a powerful story is one of the most important actions you can take in your business.Never before has storytelling been more needed. Even though we are more digitally connected than in any previous time in history, we are experiencing a pandemic of disconnection. Even though we have more virtual gatherings and communities, more people feel lonely and isolated than ever. While the world experiences multiple crises on a scale that has never been seen in -human -history - climate change, the global pandemic, leadership incompetence, -poverty, and social injustice - we need hope and meaning more than ever. And storytelling delivers just that.In this book you will discover that mastering storytelling is not confined to the lucky few. It is not dependent upon an innate skill set that you are either born with or not. It is not a cultural predisposition. It is not confined by racial or gender limitations. It is, in fact, achievable for all. It is a matter of -cultivating specific skills, awareness, and intention.The Story Advantage shows you how The Story Advantage helps you discover your innate storyteller, understand the power of story, and discover your core story. You will begin to tell and live the stories that will impact and inspire your professional and personal life.

Genres: Writing, Business, Communication

146 pages, Paperback

Published December 8, 2020

Reviews

[Robbie Samuels · Rating 5 out of 5]

For years, I struggled with writing a weekly email and generally avoided writing. Then I discovered the power of sharing stories and have since been able to keep up with a weekly email for several years. Each has a story with a twist and ends with a business or life lesson. I'm often asked about how I approach writing these stories and finally have an answer - read The Story Advantage. It covers everything you need to know to discover the stories within you. If you think you can't tell stories or you don't have any stories worth telling - read this book.

[Tucker · Rating 5 out of 5]

A compelling, short book that serves as an intro to what it might mean to "have a story," especially from a public speaking or marketing perspective: a snippet of your. life, spoken aloud in your own voice (dozens of times, until it becomes truly your own), dramatically and sincerely, culminating in a brief and profound teaching that can influence others. Not all stories work this way or serve this purpose; long-form memoir, for example, is simply different. Even if you don't believe you have an immediate need for this type of public storytelling, it is good to be aware that it is a tool in the box. This book invites you to begin.

[Neera Kapahi · Rating 5 out of 5]

Nothing engages an audience more than a story. The story could be merely for entertainment or have a message or it could be a teaching tool. Lisa Bloom writes that storytelling speaks to our emotions and therefore has great impact.

I enjoyed reading the many stories throughout the book. The stories, though short, were told so beautifully that I was fully immersed in them.

Lisa Bloom gives us suggestions for crafting our story such as knowing your audience and the outcome that will transform them. She writes that in order for a story to have impact it should have one clear message rather than multiple messages.

The book was enjoyable and informative. I highly recommend it.

[Stephanie Philp · Rating 5 out of 5]

I loved this book. As a storyteller myself, I found it refreshingly simple and practical. It takes the reader through a structure for creating a story with great explanations and examples. There are also some great stories that I hadn't seen before. I know I'll keep going back to the book as I continue to improve my own story-telling ability.

[Kathleen Boyle · Rating 5 out of 5]

Story Advantage

This is a book for coaches and those who have never considered coaching. Storytelling is a art form that inspires and this book is a beginning to understanding how storytelling can be used to help yourself and others. If you are at all curious about Storytelling, coaching, and developing a business read this book. Be sure to download the resources at the end!

[Howard Alford · Rating 5 out of 5]

What a Story...About Storytelling!

Outstanding! Bloom weaves a magical tale about the art and craft of storytelling. Along the way, you learn about the different powers you can gain by honing your story.

[Alexia · Rating 3 out of 5]

Inspiring and empowering to tell storys. You have to pause from time to time to reflect on the last words, so its not a book you finish quickly. The explanations and Tips are very helpful when you are at the beginning of your journey.

[Marjorie Hill · Rating 5 out of 5]

Amazing insights!

Thanks so much for your amazing insights. Storytelling has always been a special part of my life. I appreciate the way you bring it meaning!

[Shelli · Rating 4 out of 5]

Not exactly what I expected but still interesting. It’s more about how to weave storytelling into your jobs and presentations, whereas I thought it would be about storytelling in writing.

[Ahmet Uzar · Rating 4 out of 5]

Different subject and different approach. You can find some helpful methods for you!Enjoy.

[BeesReads · Rating 5 out of 5]

I enjoyed this book and it made me think beyond the 'work purposes' I was initially reading it for.
(Will finish this review later!)

[Lynn Sanders · Rating 5 out of 5]

What a fascinating, in-depth look at the power of using our stories to create an advantage in our business. Lisa is a natural teacher and writer.
This book is a delight to read! It's filled with insights, and worth reading more than once.
As a story marketing coach myself, I love the tips and classic stories woven into this book.
Great book for anyone who wants to build their business using the power of storytelling!