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The Entrepreneur's Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey
Conquer the 16 Pitfalls That Can Block Entrepreneurial Success
Every entrepreneur is typically doing the same 16 things wrong or just not doing them at all. This is regardless of industry or business type, and most commit these same mistakes in the same order.
What is the “entrepreneur’s paradox”? Author Curtis Morley coined a term that identifies the array of 16 pitfalls that many entrepreneurs fall into. He calls it the “entrepreneur’s paradox”. Morley is an educator, thought leader, patent holder, and innovator. He is also a 5x Entrepreneur (achieving $5 in revenue for every dollar spent on marketing, advertising, sales, and any other growth expenses) who has actually produced 10x startup results. Morley explains that the exact qualities that aid an individual in founding a startup company (their brilliance and expertise) are what prevent them from realizing expected success. What starts out as freedom and financial independence turns into grueling hours, added stress and bills, and ultimately failure. This is the paradox that is entrepreneurship.
Understanding the “entrepreneur’s paradox” can be your key to success. Morley is here to show startup businesspersons how to achieve the golden rule of successful entrepreneurs―5x results. By teaching and coaching clients on the 16 mistakes or pitfalls faced by all startups, he has promoted entrepreneurship development in multiple industries, sharpened entrepreneurial skills, and revealed the keys to superior, “next-level growth” results. Morley’s guidebook contains all you need to conquer the entrepreneur’s paradox and put yourself on a defined pathway to business success.
Read The Entrepreneur’s Paradox and understand the 16 pitfalls that can block entrepreneural success, including:
Climbing without a map
Trusting your fears
Building not selling
Losing sight of culture
If you learned from books like The E-Myth Revisited, Traction, The One Thing, The 4-Hour Workweek, or Execution
Every entrepreneur is typically doing the same 16 things wrong or just not doing them at all. This is regardless of industry or business type, and most commit these same mistakes in the same order.
What is the “entrepreneur’s paradox”? Author Curtis Morley coined a term that identifies the array of 16 pitfalls that many entrepreneurs fall into. He calls it the “entrepreneur’s paradox”. Morley is an educator, thought leader, patent holder, and innovator. He is also a 5x Entrepreneur (achieving $5 in revenue for every dollar spent on marketing, advertising, sales, and any other growth expenses) who has actually produced 10x startup results. Morley explains that the exact qualities that aid an individual in founding a startup company (their brilliance and expertise) are what prevent them from realizing expected success. What starts out as freedom and financial independence turns into grueling hours, added stress and bills, and ultimately failure. This is the paradox that is entrepreneurship.
Understanding the “entrepreneur’s paradox” can be your key to success. Morley is here to show startup businesspersons how to achieve the golden rule of successful entrepreneurs―5x results. By teaching and coaching clients on the 16 mistakes or pitfalls faced by all startups, he has promoted entrepreneurship development in multiple industries, sharpened entrepreneurial skills, and revealed the keys to superior, “next-level growth” results. Morley’s guidebook contains all you need to conquer the entrepreneur’s paradox and put yourself on a defined pathway to business success.
Read The Entrepreneur’s Paradox and understand the 16 pitfalls that can block entrepreneural success, including:
Climbing without a map
Trusting your fears
Building not selling
Losing sight of culture
If you learned from books like The E-Myth Revisited, Traction, The One Thing, The 4-Hour Workweek, or Execution
321 pages, Kindle Edition
Published June 15, 2021
35 people are currently reading
98 people want to read
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Displaying 1 - 3 of 3 reviews
November 24, 2021
Not for me
This book seems to be written for someone who has started a business, has somewhere in the range of 10-30 employees, has unlimited time and resources to follow all of the directives, and loves analogies to hiking up mountains. If that’s you - dive in!
The analogy got tiring for me and much of the advice seemed vague and aimed a business 10x what mine is
There are also spots where careful editing obviously did not happen, such as an income statement with incorrect math in my version
This book seems to be written for someone who has started a business, has somewhere in the range of 10-30 employees, has unlimited time and resources to follow all of the directives, and loves analogies to hiking up mountains. If that’s you - dive in!
The analogy got tiring for me and much of the advice seemed vague and aimed a business 10x what mine is
There are also spots where careful editing obviously did not happen, such as an income statement with incorrect math in my version
March 16, 2021
Curtis Morley is a 5x entrepreneur, educator, thought leader, patent holder, and innovator. Morley has coached entrepreneurs in multiple industries and and verticals. He has a passion, evident throughout "The Entrepreneur's Paradox," for helping entrepreneurs achieve next-level growth and results. An owner in eLearning Brothers, the 3rd largest brand in eLearning, Morley has helped guide the company toward 10x growth in 5 years and to acquire 96 of the Fortune 100 as clients.
Prior to eLearning Brothers, Morley served as head of Corporate and Global Marketing for FranklinCovey and has, unquestionably spent his adult life rising to challenges whether exercising his entrepreneurial spirit and expertise or climbing Mount Kilimanjaro or completing triathlons.
So, it came as a bit of a surprise that by the end of Morley's "The Entrepreneur's Paradox" that I discovered there is, in fact, a human being underneath the entrepreneurial brilliance that practically defines Curtis Morley's life. While Morley's personal and professional successes shine throughout "The Entrepreneur's Paradox," what really shines is that passion that Morley has for helping entrepreneur's conquer the 16 pitfalls he lays out in his book that serve as challenges for entrepreneurs and the companies they lead.
"The Entrepreneur's Paradox" is not a Hallmark Greeting Card kind of a book. There's no faux inspiration to be found here and nary a "get rich quick" scheme to discover between its covers. Morley doesn't dare promise that those who read his book will, in fact, survive the entrepreneurial experience and become a serial entrepreneur just like him. "The Entrepreneur's Paradox" is filled to its literary brim with tools that will help and guide and facilitate and empower the entrepreneur, but those who succeed are going to be those who take the tools and apply them and work hard and surround themselves with the people and resources needed to make it all work.
There's no question that "The Entrepreneur's Paradox" is, in fact, most appropriate for entrepreneurs. This should be evident, I suppose, but all too often authors get tempted to water material down in an effort to be all things to all people. Morley avoids this temptation and focuses "The Entrepreneur's Paradox" exactly where its focus needs to be - on the entrepreneur.
"The Entrepreneur's Paradox" is a beautiful tapestry of hardcore business principles that I had to read twice (Okay, three times) and also, rather surprisingly, an emotionally resonant book that calls forth genuine leadership and creative passion. In exploring the 16 pitfalls facing entrepreneurs, Morley goes into tremendous detail not just how to overcome these pitfalls but, rather refreshingly, exactly why the entrepreneur needs to do so. As a "why" person, Morley's willingness to go down into the mud concisely and with great clarity helped my own connecting of the dots as I began to apply "The Entrepreneur's Paradox" to my own life that is more in the non-profit and governmental realm.
So, yeah. Did I take anything away from "The Entrepreneur's Paradox?" Oh my, yes. Morley helped me dissect my own charitable efforts and to reflect upon mistakes, bad choices, bad decisions for the right reasons, and how I could re-energize my own efforts. Morley's delving into actual principles and terminology arrived right as I was tackling directorship of a new work project involving multi-million dollar budgeting and a need to understand a world in which I had little experience. Morley's writing helped me tackle the assignment with confidence, surrounding myself with the right team and empowering diverse voices and making sure I understood every single line of that budget by consulting 1:1 with the controllers.
So yeah, I learned a lot and I became better at what I'm doing now and better equipped for projects I have in the works.
I wound down my reading of "The Entrepreneur's Paradox" over a slice of deep dish pizza at Indianapolis's Northside Giordano's, a seemingly appropriate way to celebrate this journey I'd taken with Morley as I reflected on the reading and and the tangible steps already being put in place to apply Morley's entrepreneurial wisdom to my daily personal and professional life.
"The Entrepreneur's Paradox" is simultaneously a book that challenges and a book that motivates, Morley's successes proof that these principles, from the remarkably complex to the strikingly simple, will better equip entrepreneurs and the companies they lead toward greater successes and a lasting legacy.
Prior to eLearning Brothers, Morley served as head of Corporate and Global Marketing for FranklinCovey and has, unquestionably spent his adult life rising to challenges whether exercising his entrepreneurial spirit and expertise or climbing Mount Kilimanjaro or completing triathlons.
So, it came as a bit of a surprise that by the end of Morley's "The Entrepreneur's Paradox" that I discovered there is, in fact, a human being underneath the entrepreneurial brilliance that practically defines Curtis Morley's life. While Morley's personal and professional successes shine throughout "The Entrepreneur's Paradox," what really shines is that passion that Morley has for helping entrepreneur's conquer the 16 pitfalls he lays out in his book that serve as challenges for entrepreneurs and the companies they lead.
"The Entrepreneur's Paradox" is not a Hallmark Greeting Card kind of a book. There's no faux inspiration to be found here and nary a "get rich quick" scheme to discover between its covers. Morley doesn't dare promise that those who read his book will, in fact, survive the entrepreneurial experience and become a serial entrepreneur just like him. "The Entrepreneur's Paradox" is filled to its literary brim with tools that will help and guide and facilitate and empower the entrepreneur, but those who succeed are going to be those who take the tools and apply them and work hard and surround themselves with the people and resources needed to make it all work.
There's no question that "The Entrepreneur's Paradox" is, in fact, most appropriate for entrepreneurs. This should be evident, I suppose, but all too often authors get tempted to water material down in an effort to be all things to all people. Morley avoids this temptation and focuses "The Entrepreneur's Paradox" exactly where its focus needs to be - on the entrepreneur.
"The Entrepreneur's Paradox" is a beautiful tapestry of hardcore business principles that I had to read twice (Okay, three times) and also, rather surprisingly, an emotionally resonant book that calls forth genuine leadership and creative passion. In exploring the 16 pitfalls facing entrepreneurs, Morley goes into tremendous detail not just how to overcome these pitfalls but, rather refreshingly, exactly why the entrepreneur needs to do so. As a "why" person, Morley's willingness to go down into the mud concisely and with great clarity helped my own connecting of the dots as I began to apply "The Entrepreneur's Paradox" to my own life that is more in the non-profit and governmental realm.
So, yeah. Did I take anything away from "The Entrepreneur's Paradox?" Oh my, yes. Morley helped me dissect my own charitable efforts and to reflect upon mistakes, bad choices, bad decisions for the right reasons, and how I could re-energize my own efforts. Morley's delving into actual principles and terminology arrived right as I was tackling directorship of a new work project involving multi-million dollar budgeting and a need to understand a world in which I had little experience. Morley's writing helped me tackle the assignment with confidence, surrounding myself with the right team and empowering diverse voices and making sure I understood every single line of that budget by consulting 1:1 with the controllers.
So yeah, I learned a lot and I became better at what I'm doing now and better equipped for projects I have in the works.
I wound down my reading of "The Entrepreneur's Paradox" over a slice of deep dish pizza at Indianapolis's Northside Giordano's, a seemingly appropriate way to celebrate this journey I'd taken with Morley as I reflected on the reading and and the tangible steps already being put in place to apply Morley's entrepreneurial wisdom to my daily personal and professional life.
"The Entrepreneur's Paradox" is simultaneously a book that challenges and a book that motivates, Morley's successes proof that these principles, from the remarkably complex to the strikingly simple, will better equip entrepreneurs and the companies they lead toward greater successes and a lasting legacy.
October 6, 2021
Not a whole lot found here that wasn’t already in prior self help books. Hope you don’t waste your time.
Displaying 1 - 3 of 3 reviews