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The Psychology of Conversion Optimization
Welcome to a huge resource on conversion optimization.
Over the years, marketers have written countless articles about online
persuasion. So why do we need another one?
Well, something is missing from the literature —the why:
• Why are contrasting buttons effective?
• Why should you use 1st person CTA wording?
• Why (and when) are trust symbols effective?
This article uses academic research to answer those questions. You'll
learn the psychological explanation to 30 powerful techniques in
conversion rate optimization (CRO).
For each tactic, I include four sections:
• Principle: The psychological principle involved
• Example: A visual illustration of the tactic
• Explanation: The reason why the tactic is effective
• Extra Resources: A/B tests and other related information
Whether you're a seasoned pro or a complete newb, you should iind
some valuable takeaways.
Over the years, marketers have written countless articles about online
persuasion. So why do we need another one?
Well, something is missing from the literature —the why:
• Why are contrasting buttons effective?
• Why should you use 1st person CTA wording?
• Why (and when) are trust symbols effective?
This article uses academic research to answer those questions. You'll
learn the psychological explanation to 30 powerful techniques in
conversion rate optimization (CRO).
For each tactic, I include four sections:
• Principle: The psychological principle involved
• Example: A visual illustration of the tactic
• Explanation: The reason why the tactic is effective
• Extra Resources: A/B tests and other related information
Whether you're a seasoned pro or a complete newb, you should iind
some valuable takeaways.
80 pages, ebook
Published January 1, 2016
5 people want to read
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