What do you think?
Rate this book
Fake Medicine
We all want to live healthier, happier and longer lives, but too many of us are charmed by charlatans, misled by marketing or scammed by sciencey-sounding salespeople.
Dr Brad McKay, Australian GP and science communicator, has seen the rise of misinformation permeate our lives and watched as many of us have turned away from health experts. Too often, we place our trust in online influencers, celebrities and Dr Google when it comes to making important health decisions.
Fake Medicine explores the potential dangers of wellness warriors, anti-vaxxers, fad diets, dodgy supplements, alternative practitioners and conspiracy theories.
This book is an essential tool for debunking pseudoscience and protecting you and your loved ones from the health scams that surround us. Protect your mind, body and wallet by fighting fake medicine.
Dr Brad McKay, Australian GP and science communicator, has seen the rise of misinformation permeate our lives and watched as many of us have turned away from health experts. Too often, we place our trust in online influencers, celebrities and Dr Google when it comes to making important health decisions.
Fake Medicine explores the potential dangers of wellness warriors, anti-vaxxers, fad diets, dodgy supplements, alternative practitioners and conspiracy theories.
This book is an essential tool for debunking pseudoscience and protecting you and your loved ones from the health scams that surround us. Protect your mind, body and wallet by fighting fake medicine.
290 pages, Paperback
Published March 31, 2021
2 people are currently reading
423 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 28 of 28 reviews
April 6, 2021
I loved this book! Filled with personal stories about Brads life, myth-busting and influencer take-downs. I binged this book over the course of a couple of days.
Brad is an incredible GP, and it seems also a brilliant author. I loved reading his explanations of some of the wonderful fake medicine that unfortunately seem to populate our feeds. True to his word you will also find 22 pages of citations at the end of the book that back-up every debunking.
Definitely add it to your reading list.
Brad is an incredible GP, and it seems also a brilliant author. I loved reading his explanations of some of the wonderful fake medicine that unfortunately seem to populate our feeds. True to his word you will also find 22 pages of citations at the end of the book that back-up every debunking.
Definitely add it to your reading list.
June 1, 2021
An informative and enjoyable book with many relevant anecdotal accounts.
Full summary below:
-The author understands from his personal experiences that when a patient is faced with an overwhelming diagnosis, a painful treatment or confusing medical advice, it is easy to be lured towards alternative therapies that might appear more promising, optimistic or less painful.
-Our causes of illnesses can also be complex and often is caused by a combination of many factors e.g. genes, environment, lifestyle. Where modern medicine is lacking, people can be tempted to turn towards alternative therapies to fill these gaps.
-The author later on uses the story of Jessica Ainscough as an example. Jessica was a cancer patient that had promoted the Gerson therapy as a cure her cancer. The Gerson therapy consists of consuming lots of vitamins, mineral supplements and plant-based juices. It was not credited by medical professionals. Sadly, she died in 2015. Why did she like many answers push support for alternative medicine/treatment? The author responds by saying “Modern medicine isn’t perfect. It can be full of profound of disappointment. When medicine runs out of answers, a trust deficit creates a fertile ground for false hope, fake cures and conspiracies.”
Misleading Social Media
-The author credits social media in the ability for people to circulate medical misinformation to wider audiences. Commons examples of medical misinformation include using raw onions to cure ailments/infections and rubbing your gold ring over your eye to treat a stye. The author concludes that a healthy dose of skepticism might be the answer to seeing treatments of various ailments on social media.
The Infamous story of Belle Gibson
-The story of Belle Gibson is a well-known example of how social media can spread misleading medical advice. Perhaps suffering from Munchausen Syndrome, Gibson claimed to have fought off metastatic cancer by consuming organic foods, vitamins, superfoods and the occasional use of coffee enemas. Who would have known that sticking coffee up your anus would have treated cancer?
-Her seemingly success story went viral and she became a social media star with a large fan base. She was praised in the papers and offered inspiration to many cancer patients. Her story allowed her to launch a wellness app and sign cooks books. A few years later, Gibson was exposed for faking her cancer. She was a fraud that sold false hope and profited from vulnerable people. The author claims, that many health professionals were skeptical of her cancer story, but the public was won by it. Journalists also jumped on board and pushed the false narrative.
‘Wellness’ Influencers
-‘Wellness can be an endless pursuit for the privileged - an expensive hobby for those who are already well. The trick of social media influencers is that they make people think they don’t have enough, are not healthy enough, or will just find that extra bit of happiness around the next corner.’
-Belle Gibson isn’t the only social media star to have found the cure to diseases. Many wellness social media stars circulate various lifestyles or diets that have ‘healing’ properties.
-For example, social media influencer Sarah Stevenson claimed to have ‘cured’ her cervical dysplasia (CIN3) with her special diet. After being heavily criticised by medical professionals for misinformation, Stevenson backtracked her claim, basically saying it was he personal experience and you don’t have to believe me if you don’t want to. Adding a light disclaimer absolves these influencers from any responsibility and the potential for any associated legal costs.
-The author suggests that scientists need to replicate influencers style of communication, so it is easier to engage and audience online, relay important health information to a broad range of people.
On Traditional Chinese Medicine (TCM)
-TCM contains various treatments for old sorts of ailments but it is not based on modern medicine. It has been practiced for thousands of years. The author informs readers that the herbs and potions provided by TCM ‘practitioners’ are not regulated as stringently as pharmaceutical products. He cites studies that have shown that TCM contains many animal products, drugs and heavy metals. This can have a toxic effect on the body and is detrimental for the endangered species that are being killed for futile TCM.
-e.g. pangolin skins, tiger paws and rhino horns are some of the ingredients for TCM. Rhino horns for example, are composed of the protein keratin. This protein is also found in your hair and nails. Consuming rhino horn to treat an ailment is no different to consuming your own nails.
-Acupuncture: The author informs that there is no scientific proof of acupuncture working. He also posits that it is hard to prove or disprove because of the placebo effect it generates.
-Moxibustion: Is a process of burning herbs like mugwort near acupuncture points in an attempt to unblock meridians and improve energy flow. It has been claimed to treat many conditions e.g. chronic pain, high blood pressure, cancer etc. It has also been claimed to flip the position of babies in the uterus, so they could exit in a cephalic position (head-first) rather than the problematic breach position (bottom-first). The author concludes that there is no proof that some smoke can change a baby’s position in the womb. Despite this being debunked. The rumours persist and heavily pregnant women continue to use this method.
-Cupping therapy is a form of alternative medicine in which a local suction is created on the skin with the application of heated cups. Cupping is meant to help blood pump more freely to the area and draw out toxins - but it doesn’t. It’s got just as much therapeutic value as a giant hickey. Can cause burns/blisters/ risk to bacterial infection. Popular because of celebrities like Kim K, Justin Bieber, Jennifer Aniston, and Michael Phelps, like to show off their bruises to the masses, giving the treatment validity.
-Tai chi on the other hand is good exercise for the elderly. e.g. by improving balance, enhancing muscle tone, reducing muscle atrophy, and increasing flexibility.
Our Craze for Vitamins
-Dr McKay argues that if your vitamin levels are normal, then you won’t benefit from taking vitamin supplements. Excessive amounts build up and become toxic. It is also a waste of money. We find many Australians taking all sorts of vitamins even when they absolutely do not need it.
-This is due to a combination of excessive advertising, wellness craze, celebrity endorsements, industry lobbying and a weak Aussie TGA (equivalent to the American FDA).
-The lack of regulation is due to the trust-based self-regulatory system. There is no actual self-testing of vitamins made by the TGA. Basically, the TGA is counting on the vitamin companies for not BS-ing about their products.
-Personally, I believe one of the reasons people find vitamins supplements so appealing is that gives the illusion that is a zero effort and quick fix to a healthy lifestyle. Instead of making the effort to exercise and eat healthy, just take a multivitamin.
Common Practices and their Misconceptions
-Dr McKay also informs readers not to mistaken vegetables, fruits and spices for prescription medicine. e.g. using garlic to treat high blood pressure, cinnamon to treat diabetes, cranberry juice to tread bladder infections. Stick with your doctor’s prescription!
-Resveratrol (found in red wine and berries) does not have anti-ageing properties.
-Milk: Drinking milk immediately after its been milked our of the cow’s udder is generally safe. This is because the bacteria count is generally very low to have any detrimental impact on our health. However, most people do not have the benefit of drinking fresh milk right out of the udder. Unpasteurised raw milk can be unhealthy because bacteria in the milk can grow exponentially overtime.
-Untreated water: Some conspiracy theorists believe that drinking tap water is poison. e.g fluoride conspiracy. Drinking untreated water from a water source like a lake or river can increase your risk of infection.
-Prebiotic supplements: We are told that it is necessary for our gut health, it prevents bladder infections, stops diarrhoea and boosts our immune system. However, there is no up-to-date research to prove these claims. One capsule of ‘good prebiotic bacteria’ is not enough and is significantly dwarfed competed to the amount of bacteria in your body.
-Oxygen Therapy: Is claimed to reduce stress, concentration, improve skin and increase energy. These claims have never been scientifically proven.
-Iridology: Essentially involves reading the colour and flecks of the iris to detect diseases. This does not work whatsoever. Dr McKay says it’s like palm reading but using your eye instead.
-Spinal manipulation: These techniques used by various chiropractors can be dangerous. There is a risk of paraplegia, dislocation of cervical vertebrae etc. Dubious claims were also made by chiropractic founder, Daniel David Palmer. Palmer claimed that “95% of diseases are caused by displaced vertebral the remainder by laxations of other joints”.
-Some chiropractors have been known to crack the backs of newborn babies. This is highly dangerous.
-Dr McKay also informs readers to be wary of rogue doctors. Personally, this reminds me of some some bad apples that oppose vaccines, proposed the hydroxychloroquine treatment for COVID-19 or promoted that healthy at every size movement. Then there is the author’s personal anecdote of his grandmother’s doctor giving her some pesticide to build up her tolerance for the poison.
Sexism in Medicine
-Medicine has historically been sexist. The male body is always thought of as the norm when treating medical issues. Medical trials has historically been focused on the male body and male patients - there are considerable differences in size, shape, metabolism, hormone levels, medication side effects and life experiences between genders. e.g. For heart attacks, the most common symptom for men is chest pain. But for women, it is breast discomfort, pain between the shoulder blades, nausea, vomiting or shortness of breath.
‘Wellness’ Products
-The author believes wellness products generally follow five themes
-1) The advertising uses complex and technical science terminology, 2) usually out of context they prey on women’s insecurities, including body image, 3) they claim to be ‘chemical free’ and natural, 4) they claim to original from traditional or ancient wisdom, 4) and they provide ‘spiritual healing’. Examples include Gyweneth Paltrow’s GOOP and Kourtney Kardashian’s POOSH.
-Vampire Facials: an anti-ageing treatment, promoted by Kardashians sisters and Gwyneth Paltrow. It involves taking a sample of your blood and injecting it into your your face. It doesn’t work.
-Bee Sting Facials: uses live bees to sting your face. Swelling gives the impression that it can reduce your wrinkles, but the effect doesn’t last long. Also doesn’t work.
-Non-toxic tampons: Sterile tampons are safe when used correctly. However, some wellness influencers encourage women to use a sea sponge (fished out from the ocean). These are not sterile and once in the vagina, it can be difficult to remove. Parts of the sponge can break and remain inside, which can led to toxic shock syndrome and the development of sepsis.
-Natural breast enlargement includes using pills, massage, lotions and hypnosis to enlarge the breast. These do not work. Best option is surgery.
-Yoni eggs are egg-shaped balls of quartz or jade that are intended to be inserted into the vagina. Yoni eggs claim false benefits like increasing libido, easing cramps, and balancing hormones. Promoted by Gwyneth Paltrow. These do not work. Paltrow was fined for misleading advertising.
Weight Loss Pills
-Dr McKay’s image was also used to promote miracle weight loss pills without his consent.
-Buying weight loss products and diet books from the anonymous comfort of your own home is far less confronting than subjecting yourself to possible ridicule or embarrassment at a medical clinic.
Paleo Diet: This ‘ancient human diet’ includes high-protein and low carb diet, with lean meat and plenty of fresh vegetables. However, foods through modern agriculture processes/technology are out including wheat, cereals, whole grains, legumes, beans, diary and processed foods. Excluding these from your diet completely can contribute to problems later in life. e.g. You need steady supply of calcium (milk) for strong bones as you reach into your elderly years.
-Whole grains are also healthy, reduce our risk of bowel cancer but its excluded from diet.
-Author seemingly does not all-out criticise the paleo diet. It has its benefits of eating fresh vegetables, lean meat and fish. But our bodies also need milk/diary, and grains.
Instead Dr McKay recommends the Mediterranean diet and the DASH diet.
-Mediterranean Diet is self-explanatory. It consists of fresh vegetables, fruit, nuts, herbs, lean meat, seafood, olive oil. Some cheese. Consumers of this diet live longer and have a healthy weight.
-DASH diet (Dietary Approaches to Stop Hypertension): Focuses on eating vegetables, nuts, seeds and legumes. Low in salt, read meat, sugar and fat. Helps reduce weight/some cancers, and helps prevent metabolic syndrome.
Be Wary of the term ‘Detoxify’
-Medical doctors often talk about ‘detoxing’ their patients if they have had an overdose or they need help withdrawing from alcohol/drugs. But the word ‘detox’ has been hijacked and twisted into a marketing gimmick to move products off the shelves.
Anti-Vaxxers
-In 2018 Samoa, two infants had died after receiving their vaccinations. It turned out that the two nurses administering the vaccinations had incorrectly sterilised their syringes.
-As a result of these two tragic deaths, rumours had circulated in the Samoan community that the vaccines were dangerous. Childhood vaccinations levels dramatically fell.
-WAG, influencer and anti-vaxxer Taylor Winterstein. Samoa recorded its first measles outbreak in Sept 2019. Even then, Taylor was urging her Samoa fans not to immunise their kids.
-Samoan government forced a national shutdown in an effort to curb the spread of measles and embarked on a national vaccination campaign.
-Anti-vaxxers had unfortunately been effective and having a remarkable impact on the immunisation program.
-Anti-vaxxers have hijacked the medical term ‘herd immunity’ into meaning ‘going along with the crowd without thinking independently’.
-The MMR vaccine is a vaccine against measles, mumps, and rubella. The first dose is generally given to children around 9 months to 15 months of age, with a second dose at 15 months to 6 years of age, with at least 4 weeks between the doses. Also called the ‘three in one jab’.
-In 1990s, Dr Andrew Wakefield claimed to have discovered that autism spectrum disorder was caused by vaccines. His research was proven to be fraudulent and his paper was rescinded. Despite this, there are still many parents that erroneously believe that vaccines cause autism.
-Part of the problem is that vaccines are given to young kids at a time when parents notice that their children have developmental issues/autism. Resulting in people believing that the two are linked.
Pete Evans
-Celebrity chef and former MyKitchenRules host Pete Evans also circulates Wakefield’s findings amongst his followers.
-Pete Evans has claimed that fluoride (in our water) could be a major contributor towards ‘thryroid, brain and degenerative diseases’. Water fluoridation is effective in reducing tooth decay / cavities.
-Contrary to common medical advice, he has also told an osteoporosis sufferer to stop consuming diary because it would make his symptoms worse…
-Evans is also against the use of sunscreen and promoted brief directed looks into the sun (otherwise known as sun gazing). Looking at recent picture of Evans. He himself could use some sunscreen. He looks like burnt toast. Sun-gazing can lead to blindness or vision damage.
-Also promoted a paleo diet (his DIY infant formula) for infants that was harmful for children. As a result his book Bubba Yum Yum was never published and removed from shelves.
-COVID 19: rumours about 5 G communication spreading the virus or impairing our immune system. Or Bill Gates wanting to implant microchips.
-hydroxychloroquine, azithromycin and bleach treatment proposed by various people. Hydroxychloroquine can be helpful for people with autoimmune conditions as it decreases the inflammation in their joints, but not helpful for respiratory infections like COVID-19.
-Azithromycin is an antibiotic use to kill bacteria, but it is not known to have any particular antiviral action.
Dr Brad McKay does an excellent job in relaying important, scientific-based information for the general public. The book is easy to read for anyone without a science background. Be prepared for the occasional doctor jokes. It reminds me another great book called: Overkill: When Modern Medicine Goes Too Far
Full summary below:
-The author understands from his personal experiences that when a patient is faced with an overwhelming diagnosis, a painful treatment or confusing medical advice, it is easy to be lured towards alternative therapies that might appear more promising, optimistic or less painful.
-Our causes of illnesses can also be complex and often is caused by a combination of many factors e.g. genes, environment, lifestyle. Where modern medicine is lacking, people can be tempted to turn towards alternative therapies to fill these gaps.
-The author later on uses the story of Jessica Ainscough as an example. Jessica was a cancer patient that had promoted the Gerson therapy as a cure her cancer. The Gerson therapy consists of consuming lots of vitamins, mineral supplements and plant-based juices. It was not credited by medical professionals. Sadly, she died in 2015. Why did she like many answers push support for alternative medicine/treatment? The author responds by saying “Modern medicine isn’t perfect. It can be full of profound of disappointment. When medicine runs out of answers, a trust deficit creates a fertile ground for false hope, fake cures and conspiracies.”
Misleading Social Media
-The author credits social media in the ability for people to circulate medical misinformation to wider audiences. Commons examples of medical misinformation include using raw onions to cure ailments/infections and rubbing your gold ring over your eye to treat a stye. The author concludes that a healthy dose of skepticism might be the answer to seeing treatments of various ailments on social media.
The Infamous story of Belle Gibson
-The story of Belle Gibson is a well-known example of how social media can spread misleading medical advice. Perhaps suffering from Munchausen Syndrome, Gibson claimed to have fought off metastatic cancer by consuming organic foods, vitamins, superfoods and the occasional use of coffee enemas. Who would have known that sticking coffee up your anus would have treated cancer?
-Her seemingly success story went viral and she became a social media star with a large fan base. She was praised in the papers and offered inspiration to many cancer patients. Her story allowed her to launch a wellness app and sign cooks books. A few years later, Gibson was exposed for faking her cancer. She was a fraud that sold false hope and profited from vulnerable people. The author claims, that many health professionals were skeptical of her cancer story, but the public was won by it. Journalists also jumped on board and pushed the false narrative.
‘Wellness’ Influencers
-‘Wellness can be an endless pursuit for the privileged - an expensive hobby for those who are already well. The trick of social media influencers is that they make people think they don’t have enough, are not healthy enough, or will just find that extra bit of happiness around the next corner.’
-Belle Gibson isn’t the only social media star to have found the cure to diseases. Many wellness social media stars circulate various lifestyles or diets that have ‘healing’ properties.
-For example, social media influencer Sarah Stevenson claimed to have ‘cured’ her cervical dysplasia (CIN3) with her special diet. After being heavily criticised by medical professionals for misinformation, Stevenson backtracked her claim, basically saying it was he personal experience and you don’t have to believe me if you don’t want to. Adding a light disclaimer absolves these influencers from any responsibility and the potential for any associated legal costs.
-The author suggests that scientists need to replicate influencers style of communication, so it is easier to engage and audience online, relay important health information to a broad range of people.
On Traditional Chinese Medicine (TCM)
-TCM contains various treatments for old sorts of ailments but it is not based on modern medicine. It has been practiced for thousands of years. The author informs readers that the herbs and potions provided by TCM ‘practitioners’ are not regulated as stringently as pharmaceutical products. He cites studies that have shown that TCM contains many animal products, drugs and heavy metals. This can have a toxic effect on the body and is detrimental for the endangered species that are being killed for futile TCM.
-e.g. pangolin skins, tiger paws and rhino horns are some of the ingredients for TCM. Rhino horns for example, are composed of the protein keratin. This protein is also found in your hair and nails. Consuming rhino horn to treat an ailment is no different to consuming your own nails.
-Acupuncture: The author informs that there is no scientific proof of acupuncture working. He also posits that it is hard to prove or disprove because of the placebo effect it generates.
-Moxibustion: Is a process of burning herbs like mugwort near acupuncture points in an attempt to unblock meridians and improve energy flow. It has been claimed to treat many conditions e.g. chronic pain, high blood pressure, cancer etc. It has also been claimed to flip the position of babies in the uterus, so they could exit in a cephalic position (head-first) rather than the problematic breach position (bottom-first). The author concludes that there is no proof that some smoke can change a baby’s position in the womb. Despite this being debunked. The rumours persist and heavily pregnant women continue to use this method.
-Cupping therapy is a form of alternative medicine in which a local suction is created on the skin with the application of heated cups. Cupping is meant to help blood pump more freely to the area and draw out toxins - but it doesn’t. It’s got just as much therapeutic value as a giant hickey. Can cause burns/blisters/ risk to bacterial infection. Popular because of celebrities like Kim K, Justin Bieber, Jennifer Aniston, and Michael Phelps, like to show off their bruises to the masses, giving the treatment validity.
-Tai chi on the other hand is good exercise for the elderly. e.g. by improving balance, enhancing muscle tone, reducing muscle atrophy, and increasing flexibility.
Our Craze for Vitamins
-Dr McKay argues that if your vitamin levels are normal, then you won’t benefit from taking vitamin supplements. Excessive amounts build up and become toxic. It is also a waste of money. We find many Australians taking all sorts of vitamins even when they absolutely do not need it.
-This is due to a combination of excessive advertising, wellness craze, celebrity endorsements, industry lobbying and a weak Aussie TGA (equivalent to the American FDA).
-The lack of regulation is due to the trust-based self-regulatory system. There is no actual self-testing of vitamins made by the TGA. Basically, the TGA is counting on the vitamin companies for not BS-ing about their products.
-Personally, I believe one of the reasons people find vitamins supplements so appealing is that gives the illusion that is a zero effort and quick fix to a healthy lifestyle. Instead of making the effort to exercise and eat healthy, just take a multivitamin.
Common Practices and their Misconceptions
-Dr McKay also informs readers not to mistaken vegetables, fruits and spices for prescription medicine. e.g. using garlic to treat high blood pressure, cinnamon to treat diabetes, cranberry juice to tread bladder infections. Stick with your doctor’s prescription!
-Resveratrol (found in red wine and berries) does not have anti-ageing properties.
-Milk: Drinking milk immediately after its been milked our of the cow’s udder is generally safe. This is because the bacteria count is generally very low to have any detrimental impact on our health. However, most people do not have the benefit of drinking fresh milk right out of the udder. Unpasteurised raw milk can be unhealthy because bacteria in the milk can grow exponentially overtime.
-Untreated water: Some conspiracy theorists believe that drinking tap water is poison. e.g fluoride conspiracy. Drinking untreated water from a water source like a lake or river can increase your risk of infection.
-Prebiotic supplements: We are told that it is necessary for our gut health, it prevents bladder infections, stops diarrhoea and boosts our immune system. However, there is no up-to-date research to prove these claims. One capsule of ‘good prebiotic bacteria’ is not enough and is significantly dwarfed competed to the amount of bacteria in your body.
-Oxygen Therapy: Is claimed to reduce stress, concentration, improve skin and increase energy. These claims have never been scientifically proven.
-Iridology: Essentially involves reading the colour and flecks of the iris to detect diseases. This does not work whatsoever. Dr McKay says it’s like palm reading but using your eye instead.
-Spinal manipulation: These techniques used by various chiropractors can be dangerous. There is a risk of paraplegia, dislocation of cervical vertebrae etc. Dubious claims were also made by chiropractic founder, Daniel David Palmer. Palmer claimed that “95% of diseases are caused by displaced vertebral the remainder by laxations of other joints”.
-Some chiropractors have been known to crack the backs of newborn babies. This is highly dangerous.
-Dr McKay also informs readers to be wary of rogue doctors. Personally, this reminds me of some some bad apples that oppose vaccines, proposed the hydroxychloroquine treatment for COVID-19 or promoted that healthy at every size movement. Then there is the author’s personal anecdote of his grandmother’s doctor giving her some pesticide to build up her tolerance for the poison.
Sexism in Medicine
-Medicine has historically been sexist. The male body is always thought of as the norm when treating medical issues. Medical trials has historically been focused on the male body and male patients - there are considerable differences in size, shape, metabolism, hormone levels, medication side effects and life experiences between genders. e.g. For heart attacks, the most common symptom for men is chest pain. But for women, it is breast discomfort, pain between the shoulder blades, nausea, vomiting or shortness of breath.
‘Wellness’ Products
-The author believes wellness products generally follow five themes
-1) The advertising uses complex and technical science terminology, 2) usually out of context they prey on women’s insecurities, including body image, 3) they claim to be ‘chemical free’ and natural, 4) they claim to original from traditional or ancient wisdom, 4) and they provide ‘spiritual healing’. Examples include Gyweneth Paltrow’s GOOP and Kourtney Kardashian’s POOSH.
-Vampire Facials: an anti-ageing treatment, promoted by Kardashians sisters and Gwyneth Paltrow. It involves taking a sample of your blood and injecting it into your your face. It doesn’t work.
-Bee Sting Facials: uses live bees to sting your face. Swelling gives the impression that it can reduce your wrinkles, but the effect doesn’t last long. Also doesn’t work.
-Non-toxic tampons: Sterile tampons are safe when used correctly. However, some wellness influencers encourage women to use a sea sponge (fished out from the ocean). These are not sterile and once in the vagina, it can be difficult to remove. Parts of the sponge can break and remain inside, which can led to toxic shock syndrome and the development of sepsis.
-Natural breast enlargement includes using pills, massage, lotions and hypnosis to enlarge the breast. These do not work. Best option is surgery.
-Yoni eggs are egg-shaped balls of quartz or jade that are intended to be inserted into the vagina. Yoni eggs claim false benefits like increasing libido, easing cramps, and balancing hormones. Promoted by Gwyneth Paltrow. These do not work. Paltrow was fined for misleading advertising.
Weight Loss Pills
-Dr McKay’s image was also used to promote miracle weight loss pills without his consent.
-Buying weight loss products and diet books from the anonymous comfort of your own home is far less confronting than subjecting yourself to possible ridicule or embarrassment at a medical clinic.
Paleo Diet: This ‘ancient human diet’ includes high-protein and low carb diet, with lean meat and plenty of fresh vegetables. However, foods through modern agriculture processes/technology are out including wheat, cereals, whole grains, legumes, beans, diary and processed foods. Excluding these from your diet completely can contribute to problems later in life. e.g. You need steady supply of calcium (milk) for strong bones as you reach into your elderly years.
-Whole grains are also healthy, reduce our risk of bowel cancer but its excluded from diet.
-Author seemingly does not all-out criticise the paleo diet. It has its benefits of eating fresh vegetables, lean meat and fish. But our bodies also need milk/diary, and grains.
Instead Dr McKay recommends the Mediterranean diet and the DASH diet.
-Mediterranean Diet is self-explanatory. It consists of fresh vegetables, fruit, nuts, herbs, lean meat, seafood, olive oil. Some cheese. Consumers of this diet live longer and have a healthy weight.
-DASH diet (Dietary Approaches to Stop Hypertension): Focuses on eating vegetables, nuts, seeds and legumes. Low in salt, read meat, sugar and fat. Helps reduce weight/some cancers, and helps prevent metabolic syndrome.
Be Wary of the term ‘Detoxify’
-Medical doctors often talk about ‘detoxing’ their patients if they have had an overdose or they need help withdrawing from alcohol/drugs. But the word ‘detox’ has been hijacked and twisted into a marketing gimmick to move products off the shelves.
Anti-Vaxxers
-In 2018 Samoa, two infants had died after receiving their vaccinations. It turned out that the two nurses administering the vaccinations had incorrectly sterilised their syringes.
-As a result of these two tragic deaths, rumours had circulated in the Samoan community that the vaccines were dangerous. Childhood vaccinations levels dramatically fell.
-WAG, influencer and anti-vaxxer Taylor Winterstein. Samoa recorded its first measles outbreak in Sept 2019. Even then, Taylor was urging her Samoa fans not to immunise their kids.
-Samoan government forced a national shutdown in an effort to curb the spread of measles and embarked on a national vaccination campaign.
-Anti-vaxxers had unfortunately been effective and having a remarkable impact on the immunisation program.
-Anti-vaxxers have hijacked the medical term ‘herd immunity’ into meaning ‘going along with the crowd without thinking independently’.
-The MMR vaccine is a vaccine against measles, mumps, and rubella. The first dose is generally given to children around 9 months to 15 months of age, with a second dose at 15 months to 6 years of age, with at least 4 weeks between the doses. Also called the ‘three in one jab’.
-In 1990s, Dr Andrew Wakefield claimed to have discovered that autism spectrum disorder was caused by vaccines. His research was proven to be fraudulent and his paper was rescinded. Despite this, there are still many parents that erroneously believe that vaccines cause autism.
-Part of the problem is that vaccines are given to young kids at a time when parents notice that their children have developmental issues/autism. Resulting in people believing that the two are linked.
Pete Evans
-Celebrity chef and former MyKitchenRules host Pete Evans also circulates Wakefield’s findings amongst his followers.
-Pete Evans has claimed that fluoride (in our water) could be a major contributor towards ‘thryroid, brain and degenerative diseases’. Water fluoridation is effective in reducing tooth decay / cavities.
-Contrary to common medical advice, he has also told an osteoporosis sufferer to stop consuming diary because it would make his symptoms worse…
-Evans is also against the use of sunscreen and promoted brief directed looks into the sun (otherwise known as sun gazing). Looking at recent picture of Evans. He himself could use some sunscreen. He looks like burnt toast. Sun-gazing can lead to blindness or vision damage.
-Also promoted a paleo diet (his DIY infant formula) for infants that was harmful for children. As a result his book Bubba Yum Yum was never published and removed from shelves.
-COVID 19: rumours about 5 G communication spreading the virus or impairing our immune system. Or Bill Gates wanting to implant microchips.
-hydroxychloroquine, azithromycin and bleach treatment proposed by various people. Hydroxychloroquine can be helpful for people with autoimmune conditions as it decreases the inflammation in their joints, but not helpful for respiratory infections like COVID-19.
-Azithromycin is an antibiotic use to kill bacteria, but it is not known to have any particular antiviral action.
Dr Brad McKay does an excellent job in relaying important, scientific-based information for the general public. The book is easy to read for anyone without a science background. Be prepared for the occasional doctor jokes. It reminds me another great book called: Overkill: When Modern Medicine Goes Too Far
March 31, 2021
Fake medicine is everywhere you look these days, from social media to television to life-changing stories from your cousin’s neighbour’s best friend’s uncle. It’s difficult to separate fact from fiction or hype if you’re not an expert, and if you are a healthcare professional it’s hard to keep up with the latest fad as rumours spread like wildfire. Dr Brad McKay, a GP, tackles fake medicine head on in this non-fiction book from acupuncture, to colon cleanses and anti-vaxxers. It’s a broad subject to tackle, but he does it with interesting anecdotes and facts to show the reader why fake medicine is just that – fake.
The book opens with Dr McKay’s own experiences with misinformation, a wrong diagnosis and alternative treatments that didn’t work – and likely made his health worse. It’s a jaw-dropping way to start the discussion and it’s incredibly powerful. I gasped and shook my head several times at what this poor kid had to put up with. The narrative then moves to other topics, such as self-proclaimed wellness warriors, spruiking their own concoctions and ways to wellness – without any science (but maybe a #sponsored or two). McKay looks into the psychology of these social media influencers and the way they hook you in with promises of a perfect life. He also explores the claims they make against evidence-based medicine with nothing but a disclaimer of ‘personal experience, I had to share’. At this point I was pretty riled up and looked at some of these influencers (who I had never heard of). As the band Arctic Monkeys say, don’t believe the hype! Dr McKay provides a balanced, scientific look at why you shouldn’t follow any old random for health advice. He stresses (and I do too) that health professionals are the ones with the knowledge so please ask us your questions. (And we don’t take as beautiful selfies because we’ve been reading the studies and science in order to better inform you – they don’t make the prettiest backdrop).
At other times while reading Fake Medicine, I laughed and I squirmed at the things that people would put themselves through without a shred of evidence to back it up. Detoxing, coffee enemas, 5G conspiracies…yet we’ve all heard of them thanks to the power of social media. Dr McKay’s book is an important reminder to step away from your phone and consider who is telling you that injected bleach is a good idea and what their expertise is. The book ends with how to fight fake medicine – how to call it out and share the science, which is even more important given the current landscape as COVID-19 vaccines rollout across Australia. This is a great book to educate yourself on fake medicine in a fun and entertaining way. For health professionals, it’s a fun read that never talks down to the reader and gives an insight into how your patients are being exposed to fake medicine.
Thanks to Hachette for the copy of this book. My review is honest.
http://samstillreading.wordpress.com
The book opens with Dr McKay’s own experiences with misinformation, a wrong diagnosis and alternative treatments that didn’t work – and likely made his health worse. It’s a jaw-dropping way to start the discussion and it’s incredibly powerful. I gasped and shook my head several times at what this poor kid had to put up with. The narrative then moves to other topics, such as self-proclaimed wellness warriors, spruiking their own concoctions and ways to wellness – without any science (but maybe a #sponsored or two). McKay looks into the psychology of these social media influencers and the way they hook you in with promises of a perfect life. He also explores the claims they make against evidence-based medicine with nothing but a disclaimer of ‘personal experience, I had to share’. At this point I was pretty riled up and looked at some of these influencers (who I had never heard of). As the band Arctic Monkeys say, don’t believe the hype! Dr McKay provides a balanced, scientific look at why you shouldn’t follow any old random for health advice. He stresses (and I do too) that health professionals are the ones with the knowledge so please ask us your questions. (And we don’t take as beautiful selfies because we’ve been reading the studies and science in order to better inform you – they don’t make the prettiest backdrop).
At other times while reading Fake Medicine, I laughed and I squirmed at the things that people would put themselves through without a shred of evidence to back it up. Detoxing, coffee enemas, 5G conspiracies…yet we’ve all heard of them thanks to the power of social media. Dr McKay’s book is an important reminder to step away from your phone and consider who is telling you that injected bleach is a good idea and what their expertise is. The book ends with how to fight fake medicine – how to call it out and share the science, which is even more important given the current landscape as COVID-19 vaccines rollout across Australia. This is a great book to educate yourself on fake medicine in a fun and entertaining way. For health professionals, it’s a fun read that never talks down to the reader and gives an insight into how your patients are being exposed to fake medicine.
Thanks to Hachette for the copy of this book. My review is honest.
http://samstillreading.wordpress.com
April 18, 2021
A super quick read, nicely split into digestible sections and short chapters. I particularly liked the deconstruction of every idiotic thing Pete Evans has said or done because, well, he's an idiot.
It was perhaps a little ranty at times (though I totally understand the author's anger and where he's coming from!) but I enjoyed McKay's dry sense of humour and scarcastic jokes.
I'm definitely supportive of the conclusions of i. needing to immunise people against fake news and ii. trying to get more of the intelligent, science-y people Insta famous.
Though now, I probably won't bother with acupuncture again in the future. And wow @ some of the other things people do in the pursuit of health and well-being. Coffee enemas? Say what now?
Some great quotes (I didn't screenshot the meridian line/GP vs. starsigns/astronomer one but that was a good one) including:
'It's important for children to be vaccinated so that they have the opportunity to become adults.'
A great piece of non-fiction to break up the fiction TBR pile.
It was perhaps a little ranty at times (though I totally understand the author's anger and where he's coming from!) but I enjoyed McKay's dry sense of humour and scarcastic jokes.
I'm definitely supportive of the conclusions of i. needing to immunise people against fake news and ii. trying to get more of the intelligent, science-y people Insta famous.
Though now, I probably won't bother with acupuncture again in the future. And wow @ some of the other things people do in the pursuit of health and well-being. Coffee enemas? Say what now?
Some great quotes (I didn't screenshot the meridian line/GP vs. starsigns/astronomer one but that was a good one) including:
'It's important for children to be vaccinated so that they have the opportunity to become adults.'
A great piece of non-fiction to break up the fiction TBR pile.
Read
August 29, 2021A really clear minded takedown of all the anti therapeutic nonsense sold to us gullible punters. It's a timely publication when everybody's health is presently threatened by misinformation. Also surprisingly funny and at times lyrically written. Well done Dr Brad.
May 12, 2021
An informative book enlivened by McKay’s personal perspectives and good humour, although I wonder how much appeal it holds for its non-sciency and/or conspiracy-believing target audience?
January 22, 2022
Pretty cool book with some eye opening stuff about traditional practices we think are actually grounded in science
January 9, 2022
This book is absolutely fantastic! I should know, I wrote it. 🤗
September 4, 2021
I absolutely loved this! It was very timely and enjoyable. Especially the Pete Evans focus.
January 23, 2024
a quick, easy read examining different aspects of how medical misinformation manifests and affects the decisions people make about their healthcare.
having studied public health at university, i'm very much not the target audience for this book, though i can see how it would be beneficial to -- as discussed in the chapter on anti-vaxxers -- those who are 'hesitant' or otherwise not as informed as they'd like to be, and want to educate themselves. to that end the book succeeds, covering a broad range of topics and communicating the science in an accessible and easily-digestible manner. the end chapter on steps we personally can take to combat misinformation (medical or otherwise) was a particular highlight.
however, my biggest issue with this book is the lack of nuance. though the author attempts to posit himself as understanding the reasons why people may turn away from the healthcare system, by recounting his own arduous journey to accurate diagnosis and treatment for his health issues, that understanding doesn't feel present. the bulk of his arguments come back to 'the science is immutable fact, so trust in the science and see a healthcare professional' -- which, while well-intentioned, fails to address the underlying causes as to why people might not trust or seek out a healthcare professional in the first place. the concept of trust in the medical system -- and how a loss of trust impacts willingness to seek healthcare -- underpins almost the entire book, but i would have liked to have seen a more critical analysis as to why that trust is lost, and how it could be repaired. the anecdote of Samoa's declining rates of measles vaccinations due to improperly-delivered vaccines causing the death of two infants was a very apt examination of this exact concept; i just wish it had been present throughout.
having studied public health at university, i'm very much not the target audience for this book, though i can see how it would be beneficial to -- as discussed in the chapter on anti-vaxxers -- those who are 'hesitant' or otherwise not as informed as they'd like to be, and want to educate themselves. to that end the book succeeds, covering a broad range of topics and communicating the science in an accessible and easily-digestible manner. the end chapter on steps we personally can take to combat misinformation (medical or otherwise) was a particular highlight.
however, my biggest issue with this book is the lack of nuance. though the author attempts to posit himself as understanding the reasons why people may turn away from the healthcare system, by recounting his own arduous journey to accurate diagnosis and treatment for his health issues, that understanding doesn't feel present. the bulk of his arguments come back to 'the science is immutable fact, so trust in the science and see a healthcare professional' -- which, while well-intentioned, fails to address the underlying causes as to why people might not trust or seek out a healthcare professional in the first place. the concept of trust in the medical system -- and how a loss of trust impacts willingness to seek healthcare -- underpins almost the entire book, but i would have liked to have seen a more critical analysis as to why that trust is lost, and how it could be repaired. the anecdote of Samoa's declining rates of measles vaccinations due to improperly-delivered vaccines causing the death of two infants was a very apt examination of this exact concept; i just wish it had been present throughout.
August 4, 2025
Really good. It won’t get through to anti-vaxers but we can still hope.
January 12, 2022
Great read, Brad writes so well and was entertaining and informative. A great intro and overview of the scary world of pseudo science and medicine. Unfortunately those I would recommend it to probably wouldn’t read it.
February 8, 2024
In between chapters describing afflictions he’d suffered as a young man and which the doctors he saw were unable to diagnose, Dr. McKay goes through a long list of so-called alternative therapies which he both explains and then debunks citing basic physiology, a proper scientific study or both. The so-called therapies he debunks include "traditional" Chinese medicine, the products within which have been found to contain dangerous heavy metals; "moxibustion", the burning of herbs near acupuncture points; fad diets including high quantities of vitamins, garlic, cinnamon, cranberries, ginger and/or turmeric; raw milk; probiotics; "raw water" (can anyone name anything more absurd?); naturopathy; homeopathy; oxygen therapy; spinal manipulation; Yoni eggs; bee sting facials (getting deliberately stung in the face by bees); colonic irrigation (sticking a tube into your ass and filling it with water); ear candling; cupping; iridology; Reiki; and spinal manipulation. He also takes issue with fad diets especially those that include "miracle" weight loss pills, those based on ideology, those that promise dramatic weight loss and those that claim to remove "toxins".
While he clinically debunks these supposed remedies, he aims his big guns at the social media "influencers" starting with Belle Gibson who claimed to have cured her brain cancer with so-called natural foods and products, many of which she sold herself, until it was revealed that she never had brain cancer in the first place. He next focuses on Sarah Stevenson, an "influencer" with a large following who similarly claims that the so-called natural "wellness" products which she also sells help achieve a state of "wellness”. Further in the book, he is most critical of the anti-vaxxers including Taylor Winterstein who argued against vaccinations in Samoa leading to a measles outbreak which effected 1,000s and killed over 80, and chef Pete Evans who claims that Covid-19 is a hoax and for which vaccination is unnecessary.
While taking aim at these bogus remedies, he doesn’t claim that actual medicine is flawless. For example, he acknowledges that much medical research has been conducted on men with the presumption that a typical woman is for all intents and purposes a man with a slightly lower body weight, although research now largely tests men and women separately, but notes that past practices have led to some degree of suspicion amongst women who have been targeted by these so-called wellness influencers. He also explained how the afflictions he’d suffered were eventually diagnosed and treated by actual medicine after those he’d first seen had missed them.
Overall, this is a handy reference for those who are curious about what are termed complementary or alternative medical treatments but those who most need to read it probably won’t.
While he clinically debunks these supposed remedies, he aims his big guns at the social media "influencers" starting with Belle Gibson who claimed to have cured her brain cancer with so-called natural foods and products, many of which she sold herself, until it was revealed that she never had brain cancer in the first place. He next focuses on Sarah Stevenson, an "influencer" with a large following who similarly claims that the so-called natural "wellness" products which she also sells help achieve a state of "wellness”. Further in the book, he is most critical of the anti-vaxxers including Taylor Winterstein who argued against vaccinations in Samoa leading to a measles outbreak which effected 1,000s and killed over 80, and chef Pete Evans who claims that Covid-19 is a hoax and for which vaccination is unnecessary.
While taking aim at these bogus remedies, he doesn’t claim that actual medicine is flawless. For example, he acknowledges that much medical research has been conducted on men with the presumption that a typical woman is for all intents and purposes a man with a slightly lower body weight, although research now largely tests men and women separately, but notes that past practices have led to some degree of suspicion amongst women who have been targeted by these so-called wellness influencers. He also explained how the afflictions he’d suffered were eventually diagnosed and treated by actual medicine after those he’d first seen had missed them.
Overall, this is a handy reference for those who are curious about what are termed complementary or alternative medical treatments but those who most need to read it probably won’t.
June 18, 2021
This book appears to be a massive rant from a doctor who chooses to pick the lowest hanging fruit to support his argument. Not everyone who tries a whole food diet is just like Belle Gibson. He leaves scathing remarks such as "It would be better off me speaking to a poodle than a naturopath", and tries to refute intermittent fasting, and ketogenic diets... sure they aren't for everyone, but they aren't stupid. Has he not read anything from equally as qualified doctors such as Professor Tim Noakes, and Dr Paul Mason (also from Sydney)?
I wonder if medical practitioners such as Dr McKay are annoyed people are attacking their egos with looking for answers outside of a 10 minute GP visit? The author himself had bad experiences with going to GPs and yet he criticises people who feel disgruntled by GPs and go elsewhere.
Also, the author feels the need to attack the Christian faith and church, which more just supports his personal worldview than 'fake medicine'.
I wonder if medical practitioners such as Dr McKay are annoyed people are attacking their egos with looking for answers outside of a 10 minute GP visit? The author himself had bad experiences with going to GPs and yet he criticises people who feel disgruntled by GPs and go elsewhere.
Also, the author feels the need to attack the Christian faith and church, which more just supports his personal worldview than 'fake medicine'.
June 25, 2021
I must say parts of this book just made me so angry. I already had contempt for Pete Evans and now with a fuller account of his repertoire of bullshit I'm even angrier. Just reading about all the fake medicine, none of which was a surprise to me, really makes me despair of the world. Some battles in this are fought better than others. I would have liked to hear more about fasting, as I've read about how effective it is for diabetes, but it's passed by pretty flippantly. Otherwise, preaching to the choir. An easy read, but I doubt it would sway people who already believe in crap.
July 13, 2021
Penny bookclub 2021
February 1, 2022
Fabulous! Clearly communicated, thoughtful, witty and just plain bloody good.
Well worth a read.
Well worth a read.
January 24, 2022
An enjoyable and interesting read. Well-written and insightful. Critical thinking is now more important than ever, and so, in this spirit, I’d love to check out some peer-reviews on the book including those from alternative medical practitioners who may still use science-based evidence in non-conventional ways. For instance, meditation has proven science-based benefits, but is a natural alternative.
Dr McKay is open enough also to admit that sometimes doctors do get it wrong (as they did with his initial diagnosis in his younger years), hence the need to interrogate health concerns to ensure the correct diagnosis is given.
The information on Covid-19 was useful given the plethora of information that the ordinary lay-person needs to wade through to discern what is hype vs fact. Another reason to not accept all media reports without the supporting evidence and rigorously checked data to back it up.
Dr McKay is open enough also to admit that sometimes doctors do get it wrong (as they did with his initial diagnosis in his younger years), hence the need to interrogate health concerns to ensure the correct diagnosis is given.
The information on Covid-19 was useful given the plethora of information that the ordinary lay-person needs to wade through to discern what is hype vs fact. Another reason to not accept all media reports without the supporting evidence and rigorously checked data to back it up.
May 9, 2022
I really enjoyed Fake Medicine, even though I am 99% on the opposing side. I use supplements, chiropractors, acupuncture, homeopathy, naturopathy and osteopaths. However I likes his point of view and found out so much valuable information about all these alternative treatments.
It has made me throw out my Chinese medicine herbs (just in case) from the acupuncturist and I didn't realise just how diluted homeopathy was. I really liked his writing style and that there was a good long preview on Booktopia for me to read, which made me purchase in the first place.
Although I'll probably still use my supplements, it has taken the anxiety out of constantly searching out alternative medicines searching for a cure.
It has made me throw out my Chinese medicine herbs (just in case) from the acupuncturist and I didn't realise just how diluted homeopathy was. I really liked his writing style and that there was a good long preview on Booktopia for me to read, which made me purchase in the first place.
Although I'll probably still use my supplements, it has taken the anxiety out of constantly searching out alternative medicines searching for a cure.
October 12, 2025
Didn't mind this book, easy to read and auscentric but probably because it's preaching to the converted, not much new information. Maybe if I had read it when it first came out and COVID was in full flight it would have been better for me. Appreciated the Fixing the future chapter and the end notes (citations and references) are very good. Only 2 stars though as not likely to read it again and most information is old hat. Did also appreciate to references to various celebrities and the authors thoughts on the pros and cons of going on media shows especially in regards to others making use of his presence to promote or validate false information.
April 30, 2021
Informative and entertaining, I only wish that this were a little more detailed. This read like a weekly newspaper column by an expert contributor. I am, however, likely to re-read this at some point.
July 10, 2021
Quite light and breezy! It perhaps would have been nice to have a little more depth in some sections, however an awful lot of ground is covered and all is well researched. Enjoyed the tone of it throughly and learnt a few rather interesting tidbits along the way.
May 11, 2021
Liked this one author writes in an amusing way so it’s easy to read and informative
May 13, 2021
Well researched and informative, even though I don't agree with all his views.
August 21, 2021
A very good read which covers a wide range of pseudoscientific practices, medications and the popular figures and celebrities that promote them.
January 11, 2022
Honest, funny & insightful. Explores the many pitfalls of alternative medicine & health misinformation, particularly on social media. A fascinating perspective on why people continue to turn to alternative medicine, what causes particular alternative theories and movements to flourish, and what can be done to change this, and prevent these movements from continually undermining public trust.
Unfortunately I don’t think the people who need to read this most will read it though…
Unfortunately I don’t think the people who need to read this most will read it though…
September 23, 2022
I actually breezed through it when I was reading it.
I had to quit for a while bc I had placement, but this book was really palatable. It was entertaining and knowledgeable without being pompous.
I love some good bants about problematic influencers and that chapter really made me whistle.
I had to quit for a while bc I had placement, but this book was really palatable. It was entertaining and knowledgeable without being pompous.
I love some good bants about problematic influencers and that chapter really made me whistle.
July 20, 2021
Kinda skimmed the last couple of chapters but it was good!
Displaying 1 - 28 of 28 reviews