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The Communications Consultant's Foundation: Leveraging Public Relations Expertise for Personal and Client Success
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, • The basics of positive, proactive, strategic communications for individuals and organizations • What it means to be a PR expert in the creative industry and to do great work • An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more • Customer service and all it entails • Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
174 pages, ebook
Published September 26, 2021
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Displaying 1 - 12 of 12 reviews
February 26, 2022
This is definitely a serious and practical guide, aimed at helping individuals find their dream jobs by identifying their goals and devising effective strategies in order to achieve success. Very realistic, comprehensive and up-to-date, unlike some traditional textbooks.
The reader can feel the personal input throughout, which only adds to its credibility, coupled with diverse professional experience, great examples and extremely relevant points.
Based on a solid scientific foundation, the text goes far beyond the dry theory. It explores the depths of the corporate world today and outlines the various opportunities for executives, entrepreneurs, employees etc. The distinction between job and career, work and vocation/calling, creativity and routine is well described and analyzed.
What I liked in particular was that it took into account some geographic differences while looking at major business/marketing approaches and techniques as well.
Ultimately, communicating with your clients, customers, colleagues, friends, community in general, especially in terms of PR activities/branding, is of utmost importance.
In other words, knowing your path and following it is crucial.
Recommended to professionals and highly motivated/ambitious people of all ages.
The reader can feel the personal input throughout, which only adds to its credibility, coupled with diverse professional experience, great examples and extremely relevant points.
Based on a solid scientific foundation, the text goes far beyond the dry theory. It explores the depths of the corporate world today and outlines the various opportunities for executives, entrepreneurs, employees etc. The distinction between job and career, work and vocation/calling, creativity and routine is well described and analyzed.
What I liked in particular was that it took into account some geographic differences while looking at major business/marketing approaches and techniques as well.
Ultimately, communicating with your clients, customers, colleagues, friends, community in general, especially in terms of PR activities/branding, is of utmost importance.
In other words, knowing your path and following it is crucial.
Recommended to professionals and highly motivated/ambitious people of all ages.
February 28, 2022
This guide is a gift to the reader, because it offers the experience and the keys to success of a whole professional life and introduces him to the field of communication and institutional image, with great accuracy and reliability.
__________
Esta guía es un regalo para el lector, porque le ofrece la experiencia y las claves del éxito de toda una vida profesional y le introduce en el campo de la comunicación y la imagen institucional, con gran precisión y fiabilidad.
__________
Esta guía es un regalo para el lector, porque le ofrece la experiencia y las claves del éxito de toda una vida profesional y le introduce en el campo de la comunicación y la imagen institucional, con gran precisión y fiabilidad.
November 22, 2021
I'm very proud of this book, and have high hopes for it impacting the lives of others. Feedback is most welcome.
October 31, 2021
Despite the long title, it's a well-organized book with an attractive cover.
A note on the title, is that it should have included a hint on the personal experience of the author mentioned in this book, or to add the book as self-biography because a lot of information about the author's work life and accomplishments are included within.
On the other hand, I loved the "Explore" part added at the end of each chapter, which makes the book a practical guide to communication skills.
Also, while lying the fundamentals of Communication, highlighting the emphases of "Creativity" as "almost religion", targets the core of the company's successful communication consultancy, in addition to being the heart of-nearly- every successful industry.
I think this book can be a useful guide for new entrepreneurs, as it is easy to read, gives examples of a lot of successful businesses, and explains clearly the importance of brands and the basics of personal branding.
A note on the title, is that it should have included a hint on the personal experience of the author mentioned in this book, or to add the book as self-biography because a lot of information about the author's work life and accomplishments are included within.
On the other hand, I loved the "Explore" part added at the end of each chapter, which makes the book a practical guide to communication skills.
Also, while lying the fundamentals of Communication, highlighting the emphases of "Creativity" as "almost religion", targets the core of the company's successful communication consultancy, in addition to being the heart of-nearly- every successful industry.
I think this book can be a useful guide for new entrepreneurs, as it is easy to read, gives examples of a lot of successful businesses, and explains clearly the importance of brands and the basics of personal branding.
October 22, 2021
The Communications Consultant’s Foundation: Leveraging Public Relations Expertise for Personal and Client Success is divided into 3 parts titled ‘Foundation’, The Arena’, and ‘Communications Consulting’. Each of these sections in the book deal with subjects that are related to communications and public relations in a professional setting. I love that the author divided the various topics into sections, as it helps with the organization of the book and better comprehension for the reader. The Communications Consultant’s Foundation is an informative and useful book that will help you with your communication skills with others in your profession and also help you when having casual talks with those that you interact with personally.
There are more than a dozen topics that the author focused on in his book. The main topics are communications and public relations. The author writes in depth and shares experiences from his career when expounding on a topic. Whether a student, entrepreneur, or professional, author Roger Darnell ensures that you will understand his message. His style of explaining is clear and simple. He talks of complex subjects using simple words that are easily understood by the average reader. His use of layman language when explaining intricate terms is one of my favorite features in his writing.
The book examines and explains a variety of prevailing topics like managing finances, running a business, effective communication, entrepreneurship, client-proprietor relationships, leadership, customer care, and branding among other things. After just a few pages into each chapter I felt like I had a good understanding of the topic. The author is erudite in all areas of communication. His tone when talking about serious issues is encouraging and also motivating.
The Communications Consultant’s Foundation is an informative and practical guide for anyone aiming to join the fields of public relations and communications. The author has useful bits and nuggets of wisdom that will help you navigate the corporate world. With the amount of in-depth information shared in this book I feel like this book can help you build your career from scratch, help you to ascend to higher positions, and help you achieve your career goals. The Communications Consultant’s Foundation shares advice that is easily actionable and shares information that will put readers on equal footing with professionals in the industry.
There are more than a dozen topics that the author focused on in his book. The main topics are communications and public relations. The author writes in depth and shares experiences from his career when expounding on a topic. Whether a student, entrepreneur, or professional, author Roger Darnell ensures that you will understand his message. His style of explaining is clear and simple. He talks of complex subjects using simple words that are easily understood by the average reader. His use of layman language when explaining intricate terms is one of my favorite features in his writing.
The book examines and explains a variety of prevailing topics like managing finances, running a business, effective communication, entrepreneurship, client-proprietor relationships, leadership, customer care, and branding among other things. After just a few pages into each chapter I felt like I had a good understanding of the topic. The author is erudite in all areas of communication. His tone when talking about serious issues is encouraging and also motivating.
The Communications Consultant’s Foundation is an informative and practical guide for anyone aiming to join the fields of public relations and communications. The author has useful bits and nuggets of wisdom that will help you navigate the corporate world. With the amount of in-depth information shared in this book I feel like this book can help you build your career from scratch, help you to ascend to higher positions, and help you achieve your career goals. The Communications Consultant’s Foundation shares advice that is easily actionable and shares information that will put readers on equal footing with professionals in the industry.
February 8, 2022
Roger Darnell’s book, The Communications Consultant’s Foundation, is a nugget for students and practitioners to navigate the communications space with ease and flair.
Nothing essential to effective and efficient to communications is left out – leadership and management, business brands and branding, business development, customer service, integrated marketing, cash flow and project flow
The book is the holy grail of communications and a handy reference tool for when the going gets tough in the communications space.
Communications is broken down to its finest details – branding, business development and finances. The full spectrum of essential communications is explored in the three parts of the book – Foundations, The Arena and Communications Consulting.
You firstly have to “learn to establish, cultivate and effectively manage your own personal brand,” and then move on to conquer the communications and public relations world through consulting
Darnell offers practical and ready to use advice, drawing from his own experience and industry experts. He takes you on a guided tour to the crux of communications consulting.
I recommend the book for communications students and practitioners. With the book on your desk as reference, you can’t go wrong in communications consulting.
It is a confidence booster as I venture into the highly specialized and competitive communications and public relations world. Armed with The Communications Consultant’s Foundation, I can confidently take the plunge as a consultant.
Nothing essential to effective and efficient to communications is left out – leadership and management, business brands and branding, business development, customer service, integrated marketing, cash flow and project flow
The book is the holy grail of communications and a handy reference tool for when the going gets tough in the communications space.
Communications is broken down to its finest details – branding, business development and finances. The full spectrum of essential communications is explored in the three parts of the book – Foundations, The Arena and Communications Consulting.
You firstly have to “learn to establish, cultivate and effectively manage your own personal brand,” and then move on to conquer the communications and public relations world through consulting
Darnell offers practical and ready to use advice, drawing from his own experience and industry experts. He takes you on a guided tour to the crux of communications consulting.
I recommend the book for communications students and practitioners. With the book on your desk as reference, you can’t go wrong in communications consulting.
It is a confidence booster as I venture into the highly specialized and competitive communications and public relations world. Armed with The Communications Consultant’s Foundation, I can confidently take the plunge as a consultant.
April 13, 2022
A well written content for people who want to make it big in the field of communications, advtg and PR. With citing examples and reference websites, this books gives good knowledge of the nuances of the industry. A good insight of yesteryear and current industry.
February 3, 2022
It is a very interesting book for anyone interested business and leadership also very helpful for those working in the field of customer service.
It highlights simply the role of a communication consultant and reinforces the importance of creativity as the key to a successful communication strategy. ( foundation part)
The book also covers the part played by a communication consultant in leadership and shows signs of a successful leadership.
My favourite part was the personal branding and the practical chapter at the end of the book.
It highlights simply the role of a communication consultant and reinforces the importance of creativity as the key to a successful communication strategy. ( foundation part)
The book also covers the part played by a communication consultant in leadership and shows signs of a successful leadership.
My favourite part was the personal branding and the practical chapter at the end of the book.
January 5, 2022
The Communications consultant's foundation is an excellent guide that highlighted the author's unique and cognate experience to teach entrepreneurs on building a successful business and brand.
The author also tried to use his personal stories to express his points. However, some of his experience seemed alien to me - I am from Nigeria, Africa. Readers would appreciate the author providing the meaning of some of the terms contained in the book or even better, simpler stories.
His approach to using exploration is quite new to me and this shows that Roger Darnell is genuinely passionate about the personal development of the reader.
Overall, Roger Darnell has created a great book, a masterpiece in fact. The book should not be read once as you need to immerse yourself in the wisdom of the author.
I will definitely be reading this book again properly as I feel that there are lots of gems contained therein
The author also tried to use his personal stories to express his points. However, some of his experience seemed alien to me - I am from Nigeria, Africa. Readers would appreciate the author providing the meaning of some of the terms contained in the book or even better, simpler stories.
His approach to using exploration is quite new to me and this shows that Roger Darnell is genuinely passionate about the personal development of the reader.
Overall, Roger Darnell has created a great book, a masterpiece in fact. The book should not be read once as you need to immerse yourself in the wisdom of the author.
I will definitely be reading this book again properly as I feel that there are lots of gems contained therein
March 1, 2022
This book talks about the practical and real situations which we are facing in our life. Ethics in life and ethics in business is explained very accurately. One can learn these
to improve the work-life balance. One topic I like in this book is personal brands and branding. Leadership and management are the key points in the development field.
Overall the writer defined all the business and life-related important topics which can enhance the quality of work and living. Thank you to the writer 'Roger Darnell' and 'Booktasters' for providing me with the opportunity to read and review the book.
to improve the work-life balance. One topic I like in this book is personal brands and branding. Leadership and management are the key points in the development field.
Overall the writer defined all the business and life-related important topics which can enhance the quality of work and living. Thank you to the writer 'Roger Darnell' and 'Booktasters' for providing me with the opportunity to read and review the book.
April 16, 2022
Book Review
Basic Details:
Book Title: The Communications Consultant's Foundation
Subtitle: Leveraging Public Relations Expertise for Personal and Client Success
Author: Roger Darnell
Genre: Management Skills
Part of a series?
Order in series:
Best read after earlier books in series?
Available: https://www.goodreads.com/book/show/5...
Overall score:
I scored this book 4/5
⭐️ ⭐️ ⭐️ ⭐️
Short Summary of the book:
This is a book for anyone interested in PR and communications. To be honest, this book was not really my cup of tea and it was difficult to maintain my interest in it.
What I liked about the book:
It was written well.
What I didn’t like about the book:
The book was very dry and did unfortunately not succeed in teaching me the skills needed for successful PR.
My favourite bits in the book:
The examples from real life.
My least favourite bits in the book:
The dry bits and areas where it felt like the author told us how good he was.
Any further books in the series? Any more planned by this author?
This is the first book I’ve read by this author and I read the second one in this area by this author straight after.
What books could this be compared to and why?
This is a textbook on PR.
Recommendation:
In summary, I would recommend this book to the following readers:
Children No
Young Adult Maybe
Adult Yes
If you like books on PR, this book may be the book for you.
Book Description by Author:
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.
After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including:
- The basics of positive, proactive, strategic communications for individuals and organizations
- What it means to be a PR expert in the creative industry and to do great work
- An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more
- Customer service and all it entails
- Extensive exploration of the PR toolset and its application in real-world marketing scenarios
This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
About the Author:
Basic Details:
Book Title: The Communications Consultant's Foundation
Subtitle: Leveraging Public Relations Expertise for Personal and Client Success
Author: Roger Darnell
Genre: Management Skills
Part of a series?
Order in series:
Best read after earlier books in series?
Available: https://www.goodreads.com/book/show/5...
Overall score:
I scored this book 4/5
⭐️ ⭐️ ⭐️ ⭐️
Short Summary of the book:
This is a book for anyone interested in PR and communications. To be honest, this book was not really my cup of tea and it was difficult to maintain my interest in it.
What I liked about the book:
It was written well.
What I didn’t like about the book:
The book was very dry and did unfortunately not succeed in teaching me the skills needed for successful PR.
My favourite bits in the book:
The examples from real life.
My least favourite bits in the book:
The dry bits and areas where it felt like the author told us how good he was.
Any further books in the series? Any more planned by this author?
This is the first book I’ve read by this author and I read the second one in this area by this author straight after.
What books could this be compared to and why?
This is a textbook on PR.
Recommendation:
In summary, I would recommend this book to the following readers:
Children No
Young Adult Maybe
Adult Yes
If you like books on PR, this book may be the book for you.
Book Description by Author:
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.
After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including:
- The basics of positive, proactive, strategic communications for individuals and organizations
- What it means to be a PR expert in the creative industry and to do great work
- An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more
- Customer service and all it entails
- Extensive exploration of the PR toolset and its application in real-world marketing scenarios
This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
About the Author:
May 1, 2022
I'm always very interested in public relations (pr) and communication
due to work and for my hobby (blogging) as well.
So I was keen to read the book of Roger Darnell.
I liked the clear chapters, the way the book was written and the interesting
topics as well. I actually learned a lot by reading this book.
This is a pr must read for anyone who is interested in business
communication.
I give a 5 star rating for this interesting book and I hope to read more
books of him about communication.
Displaying 1 - 12 of 12 reviews