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Build Your Community
A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen?
Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you • Start from scratch and attract your first members.
• Find and design the perfect platform for your community.
• Keep members engaged, sharing expertise, and helping each other.
• Create a magnetic community culture – unique from any other online destination.
• Position you and your organisation at the center of your field.
• Budget for your community with a detailed breakdown of costs and resources required.
Richard Millington shares the strategies, principles and tactics he has used to help over 300
organisations to build communities over the past decade, including Apple, Facebook and SAP.
If you wish to build a united, powerful online community, Build Your Community is your definitive guide.
Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you • Start from scratch and attract your first members.
• Find and design the perfect platform for your community.
• Keep members engaged, sharing expertise, and helping each other.
• Create a magnetic community culture – unique from any other online destination.
• Position you and your organisation at the center of your field.
• Budget for your community with a detailed breakdown of costs and resources required.
Richard Millington shares the strategies, principles and tactics he has used to help over 300
organisations to build communities over the past decade, including Apple, Facebook and SAP.
If you wish to build a united, powerful online community, Build Your Community is your definitive guide.
- GenresBusiness
312 pages, Paperback
Published May 7, 2021
18 people are currently reading
105 people want to read
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Community Reviews
Displaying 1 - 5 of 5 reviews
April 10, 2024
Sehr gutes Buch mit praktischen Anleitungen und Beispielen. Es hilft step bei step eine eigene Community aufzubauen.
October 6, 2023
📕 Why (Not) to read this book (Target Audience)
Great book if you want to start a community and have no experience.
👀 How this book changed my daily live (Takeaways)
4 types off communities that can be created:
- Support(customer support, member support, health, circumstance etc.)
- Exploration(customer success, ideation, communities of practice, employee)
- Influence(movements, developer, cult brands, advocacy, collaboration)
- Belonging(interest, groups of friends)
The first (and most common) criticism of gamification is that it can undermine your motivation.
The second common problem with gamification (and any reward schemes) is cheating.
⁉ Spoiler Alerts (Highlights)
The four categories of rewards are reputation, access, influence, and tangible goods. Each of them serves a different purpose at a different time.
Great book if you want to start a community and have no experience.
👀 How this book changed my daily live (Takeaways)
4 types off communities that can be created:
- Support(customer support, member support, health, circumstance etc.)
- Exploration(customer success, ideation, communities of practice, employee)
- Influence(movements, developer, cult brands, advocacy, collaboration)
- Belonging(interest, groups of friends)
The first (and most common) criticism of gamification is that it can undermine your motivation.
The second common problem with gamification (and any reward schemes) is cheating.
⁉ Spoiler Alerts (Highlights)
The four categories of rewards are reputation, access, influence, and tangible goods. Each of them serves a different purpose at a different time.
February 13, 2022
Another great book! The most helpful parts for me were super fans program development and strategy chapters. Excited to get back to work and start implementing some of my learnings!
October 28, 2023
Excellent.
December 15, 2021
I thought I was very insightful and helpful. As someone who is in the marketing world a d currently building an online community, I'm feel so much more prepared to grow the group.
Displaying 1 - 5 of 5 reviews