Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise

by Susan C. Daffron

If you are business owner, coach, author, or speaker, writing a book is the best way to demonstrate your expertise. Getting a traditional book-publishing contract is difficult and time-consuming, so many people opt to self-publish. If you’re new to publishing, the process can seem complex. Publishize details a cost-effective method to quickly self-publish a book. In Publishize, you will find information on all the ins and outs of print-on-demand printing (without the subsidy press stigma) and get an overview of the latest online book marketing methods. The information in Publishize will help you find the time to write a book and run your business at the same time; deal with the often misleading and confusing terms surrounding print-on-demand printing and "self-publishing" companies; devise a mouthwatering book title that "hooks" exactly the right readers; and understand layout and design issues, so you end up with a professional book. Publishize also includes online marketing information, such as the six key elements of a book Web site and an overview of the latest methods for marketing books on the Web. Publishize explains everything from social media marketing to podcasting and video book trailers. Unlike most publishing books, Publishize focuses on the publishing industry from the business owner's perspective. With a focus on earning more profits and smart outsourcing, this book is a hands-on guidebook for entrepreneurs who want to add a new revenue stream to their business.

264 pages, Paperback

First published November 1, 2008

About the author

Susan Daffron is the author of the Alpine Grove Romantic Comedies and a number of award-winning nonfiction books, including several about pet care and animal rescue. She lives in a small town in northern Idaho and shares her life with her husband and two very furry dogs.

When she's not writing novels, Susan works as the president of Logical Expressions, Inc. You can read more about her at her website SusanDaffron.com.

Susan was the President and Founder of the National Association of Pet Rescue Professionals (NAPRP) and the president of the Small Publishers Artists and Writers Network.

Reviews

[Louis Lapides · Rating 4 out of 5]

Susan Daffron is well known in the world of self publishing. For a person who needs an introduction to this fast growing book medium, Pusblishize is a great introduction. Susan and her husband have published many books on their own and provide a lot of information about marketing your won book. She did not spend much time on eBooks, which was a disappointment, but she more than made up for this missing information in other areas. Also, LightningSource is her Print On Demand preference. Because of this she left some of us who use CreateSpace out in the cold. I would have loved to see how Susan compares the two self-publishinbg POD resources.

I highly recommend Publishize and all of Susan's books on self publishing. This is a quickly growing world and Susan Daffron is on the cutting edge and provides great help to any author new to the world of self publishing.