I'd love to give this a good rating, and maybe I will come back and edit this sometime, but I can't get through the seemingly redundant first chapter that actually talks about marketing. The first 30 pages were basically dedications and self praise, which is all well and good, it seemed like it was trying to verify itself, but then you get into talking about brand institutionalized marketing and direct response and I swear I'm not reading the same 2 pages over and over again, but every time I flip the page, it feels like thats either the same information, or it's new information that could be summed up in 1-2 sentences instead of 3 "paragraphs" that are all 1-3 double spaced sentences.