How this unusual and straightforward marketing method can deliver you more new customers, clients, and profits in the next 60 days than most coaches, consultants & experts see in an entire year
I'd love to give this a good rating, and maybe I will come back and edit this sometime, but I can't get through the seemingly redundant first chapter that actually talks about marketing. The first 30 pages were basically dedications and self praise, which is all well and good, it seemed like it was trying to verify itself, but then you get into talking about brand institutionalized marketing and direct response and I swear I'm not reading the same 2 pages over and over again, but every time I flip the page, it feels like thats either the same information, or it's new information that could be summed up in 1-2 sentences instead of 3 "paragraphs" that are all 1-3 double spaced sentences.
This entire review has been hidden because of spoilers.
I feel like this book went over my head a little though maybe it's because I'm fairly new to marketing. I love the coaching aspect of what Todd does and his team offer a great coaching program.
I was drawn to buy the book because I saw him speak virtually at an online conference I attended back in April and I was envious of the energy that he brought to his presentation.
At some point soon I'll look at how I can apply the E5 method to my business though I understand that it is the process of how you do things differently rather than what you do differently. Todd speaks about the Unique Mechanism, which is interesting and I'll see if I can add mine here at some point though being the same age as Todd for me i think it's the strange mix of subjects that I bring to the table and how I combine them to projects both current and future.
I would recommend this book to anyone who wants to learn new techniques in marketing from someone who walks his talk, brings passion to the game and remains down to earth.
I knew within the first 3 chapters why my campaigns didn't work and what I needed to do to fix them. As with ay knowledge it takes effort added to really see the result you want. This book was a great step in the direction of getting better at acquiring customers. BTW Rarely do I give a book 5 stars
This book was worth in value more than what it cost. And the explanations behind the concepts make sense and are easy to understand and actually apply.
Love Todd Brown’s brain and love when he talks numbers … but if you’re already familiar with marketing funnels there’s not much to learn here. It is a TOF book.