觀看的實踐：給所有影像世代的視覺文化導論

by Marita Sturken, 吳莉君 (Translator), 陳品秀 (Translator)

　　經典好評暢銷書《觀看的實踐》世紀彩色新版，視覺文化全新論述
　　20多萬字內容新增，逾150張全彩圖片收錄
　　－－藝術．商業．新媒體．全球化．法律．視覺科技－－
　　最新銳的研究角度，嶄新的書寫，在觀看中解讀視覺文化世界

　　◎給觀看影像、使用影像、理解影像的人的視覺文化經典

　　我們用文字來了解、描述和定義眼見的這個世界，我們也用影像做同樣的事。
　　任何影像或物體都會以看回去的方式－－
　　也就是，一聲呼喚，一項訴求，或一段陳述－－
　　來召喚看著它的人類主體。

　　視覺文化是我們如何進行溝通傳達的核心要素。影像和視覺科技主導了我們的生活，拜它們之賜，思想、資訊和政治才得以在全球與在地流通傳布。在這個日益視覺化的世界裡，有什麼最棒的方法，可以幫助我們破解和理解每天都會看到的諸多影像，以及觀看的實踐是透過哪些形形色色的方式組織我們的日常生活？

　　《觀看的實踐》以全新版本提供全面而迷人的綜觀，包括我們如何理解五花八門的視覺媒體，我們如何運用影像表達自我、溝通傳達、玩耍和學習。瑪莉塔．史特肯與莉莎．卡萊特是視覺文化與傳達這個活力十足的新興領域的傑出學者，兩人檢視了視覺分析的各種做法，並帶領讀者遍覽重要的理論和觀念。

　　這本彩色新版經過大幅而全面的增訂，納入目前最新銳的理論研究，檢視以下幾個全新主題：蜂擁而來的媒體新科技；全球化對於資訊流動和媒體形式與內容所造成的衝擊；以及民族主義和安全顧慮如何改變了911事件後的觀看實踐。《觀看的實踐》是一本具有挑戰性但不難進入的理想專書，可引領我們跨越不同的學科領域，包括媒體和電影研究、溝通傳達、藝術史與哲學。

　　想了解這個複雜、矛盾又樂趣無窮的視覺世界，設計精美、大開本加上全彩印刷的新版《觀看的實踐》，正是最佳的寶貴指南。

　　◎新舊版差異

　　本書初版與再版這十年之間，視覺文化世界歷經非常大的變動，作者從最新的研究角度重新整理，對既有結構的部分也以全新寫法論述。新版增添最多的部分包括下列各項：

　　1.新媒體：對於網路社群、智慧型手機、數位影像、日本動漫、塗鴉、中國電影、村上龍等流行風藝術等等，廣泛詳盡剖析

　　2. 全球化相關：對於全球電影產業與周邊商品的結合行銷、全球化對影像傳播與流動的影響等等，進行更深入的探討

　　3. 法律相關：特別是對於網路時代和數位影像興起之後的相關版權問題，做全面性探討

　　4. 科技相關：涵蓋範疇更廣，如內視鏡和斷層掃描等新興醫療手法如何改變了我們對身體的想像，以及基因圖譜、生物科技、藥品與商業的結合等等

Genres: Art, Nonfiction, Theory, Art History, Sociology, Photography, Philosophy

496 pages, Paperback

First published January 1, 2001

About the author

Marita Sturken is a professor and chair in the Department of Media, Culture, and Communication at New York University. Her work spans the fields of cultural studies, visual culture, American studies, and memory studies with an emphasis on cultural memory, national identity, consumer culture, art, and the cultural effects of technology.

Reviews

[Colin Bruce Anthes · Rating 3 out of 5]

Good content, but poorly written. The sentences almost felt like imitations of academic writing rather than the real thing, lacking precision, clarity, and intent.

[Ebony · Rating 4 out of 5]

for a textbook, this is one is surprisingly interesting and the pictures are amazing. i'm not into the visual at all from an academic perspective, but the text is a good resource for teaching criticism and pop culture in general. there are easily accessible clarifications on the differences between modern and postmodern. i was going to sell it back, but now i think i'll keep it as a resource. the glossary is amazing and it's a good read.

[David · Rating 4 out of 5]

Bought this book for quite some time and finally was able to finish in one shot. As a PhD researcher in Corporate Psychology which combines the notions of marketing as well as "advertising"; seldomly has someone who can point out the connotations of "looking" or simply "observation". We look but we do not see...daily...or even every seconds, we are looking things that are bombarded in front of us that make us numb, crippled. As the messages (informations) are being sent out in different ways and in evolutionary methods; some could dissect the messages deeply, and most of us living in this modernity cannot even decipher. Media, corporations have now evolved to become gigantic monsters aiming to uplift their propaganda to a whole new level. This book provides us a 360 degree on what observation, to see means in hope we can transcode what are to be sent to us in every directions.

[Jeff · Rating 4 out of 5]

This was the textbook for my fall class, and it's a remarkably thorough consideration of how we look at things in the 21st century. Not an easy read, by any means, and some chapters, where Foucault, Lacan, and other 20th-century theorists are swirled together to make a point make it challenging reading to those who may not be familiar with the relevant theorists. (My freshmen had their eyes spinning in their heads a couple of times.) But overall, a really substantive analysis.

[Sarah · Rating 5 out of 5]

I did not have to read the whole book for my Intro to Visual Culture class, but I am an artist so I thought why the hell not.

If you live in the Bay Area, if your bored, looking to expand your knowledge, looking to expand your visual vocabulary/literacy, or just have any interest in art, then I HIGHLY recommend ANY class with Carolyn Martin at Berkeley City College. Strongly recommend she is the BEST EVER and she makes art history interesting!!

[inkedblues · Rating 2 out of 5]

I suppose it could serve as an easy introductory textbook for an alien without sight or comprehension of visual culture, but for a second-year student taking a mandatory course to be presented with this reductive shallow piece was quite a humiliating slap in the face. Gets an extra star for some interesting history bits on marketing, bilboards etc. though.

[Maria · Rating 5 out of 5]

Read it about two years ago and the examples they use are still stuck in my head. This is a textbook, the kind your teachers include in Must Read lists but it is so interesting and well written that it feels like a novel.

[Kelly Martin · Rating 5 out of 5]

This book does a great job covering a wide range of literature on visual communication.

[Lara Castagna · Rating 5 out of 5]

This is a "bible" for any visual media student.

[Adna · Rating 2 out of 5]

Textbook for class. Not as repetitive as some of the other textbooks I have read.

[Sean]

comprehensive textbook. breaks down information for visual studies into bite-size, easy to understand pieces. includes various modern and postmodern scholars, academics, philosophers, and thinkers necessary to navigate graduate school (in the arts or humanities) -- even a changing world broadly speaking.

i initially rented this for a college course on visual cultures, but after having read the thing cover to cover, i feel comfortable + confident purchasing this one. definitely worth the investment.

[karin kim · Rating 3 out of 5]

Přečtené kapitoly: 1, 6, 7

Nevyhovovalo mi způsob, kterým byly informace předávány. Je to napsané hodně složitě a těžko se z toho vytahují jen ty důležité informace. Obsahově jsou některé věci rozhodně zajímavé a poučné, ale hodně těžko se to čte.

[Jane]

I got this book originally for my Introduction to Visual Arts class at uni however it was also really useful for my Art and Its Context: Materials, Techniques, Display class and Research Essay.

[Nick · Rating 4 out of 5]

Good introductory book in the context of modern visuals-heavy society with different forms of ads on every corner. I'd recommend this read for students getting into visual culture studies but also ones who'd like to understand how one is influenced by their visible surroundings.

[Lars Avis · Rating 4 out of 5]

This was the textbook for my visual rhetoric class.

This is organized fairly well and is easy to understand.

[Lila Kurnia · Rating 5 out of 5]

a good, clear explained textbook for my postgrad classes in jakarta

[Elba · Rating 3 out of 5]

3.5

[Bongod · Rating 2 out of 5]

อ่านแล้วคิดตามไม่ได้ เหมือนอธิบายแต่ละหัวข้อๆไปเรื่อยๆ ไม่มีการเลื่อมโยง

[Stacy Charlesbois · Rating 4 out of 5]

Excellent points

[Jessi Marie · Rating 2 out of 5]

Although the book does have good information, as a student, I think it performs poorly as a textbook. Chapters are far too long, important ideas are not bolded, bulleted, or highlighted on the side of the text. Most college students don't have time to read textbooks word for word, and this text you almost have to do that so as not to miss anything. This book needs to be revised to be more student friendly. I'm really disappointed that this is the text that my professor chose for our class. I think there are probably far better ones out there.

[João Cabral]

Livro muito bom, bastante simples, muito util e didatico para perceber o modernismo e o pos-modernismo, neo-vanguarda e vanguarda, e cultura popular.

[Sophie Paas-Lang · Rating 3 out of 5]

textbook

[Myles · Rating 1 out of 5]

(0.6/5.0)

[Bruno Dal Molin · Rating 4 out of 5]

Textbook for my undergrad Visual Culture class... pretty cool. Tries to disconsider the gap between high and low culture.

[Isabel · Rating 2 out of 5]

good book, very inyeresting

[Sirenalu · Rating 4 out of 5]

Id give it a 3.5.. Tja, for textbook i shouldnt expect it to be that interesting to read. Its not hard but i often want to sleep after reading it for some minutes. Sorry for this review but im sure for some its definitely some good read.