Incredible potential, but mediocre execution.
To me, a lot of this book was just empty inspiration, like a list of nice sounding quotes that make you feel all great, but don't really end up changing your actions at all. A lot of the things Godin says sound really inspiring, but aren't at all that actionable. I end up with the feeling of "awesome! Now what?"
One thing that really bothered me was the lack of continuity or logical progression between pages and topics. It makes it very hard to want to keep reading, and just leaves me more and more desensitised to all the inspirational stuff.
I've never before realised the importance of headings, titles, chapters, sections. This book desperately needs some sort of organisation, order and direction. Trying to go back and find a quote I remember reading is an insane mission, and I usually just give up.
The book is filled with one logical falacy after another - eg "they were not invited because they won, they won because they were invited" - Godin often sacrifices making logical sense for sounding clever and inspirational.
There are actually some amazing gems and quotes, but unfortunately it's all haphazard and buried amongst a lot of much less impressive stuff. My favourite line is probably"If it. doesn't work, make better art"
All in all, it's great if you're after a bit of inspiration to get into something new. But honestly, this book could have been a quarter of it's length and would have been just as good - only shorter and sweeter.