A little announcement – I started my new job in the field of digital marketing about a month ago and I owe my disappearance from Instagram completely to it! But it has been such fun – playing with AI and witnessing the endless possibilities it has opened for online business.
However, seeing the tremendous pace by which AI is automating the tasks I used to do manually is equally terrifying.
This means that we are now experiencing the VUCA era, a concept that has been explored to its depth in the book “Winning in the Digital Age” by Nitin Seth.
V – Volatile
U – Uncertain
C – Complex
A – Ambiguous
At a time when, owing to the FAANG’s (Facebook, Amazon, Apple, Netflix and Google), customer expectations are skyrocketing and new competitors are emerging at an alarming rate, how do you manage to navigate your way through this digital disruption?
In his book, Seth explains why firms fail at digitization and how they can overcome this. It isn’t a straitjacket approach though. From remote working, changing org structure and eladership, automation, usage of cloud to implementation of AIML, it is a combination of everything.
The book isn’t industry specific. We all are a part of this system and it is important to understand atleast the basics of how it all works. And the book does a great job of explaining it.
It is divided into 7 sections, spanning from issues like industry curve to leadership and talent. Using theory, stats and charts; the author has conveyed his solutions in a very easy-to-understand manner.
On a personal note – I have a very hard time grasping even the simplest of IT concepts. This book took time to read, but it was easy to grasp and honestly, quite interesting to read. If you are working or pursuing higher education, then do give this a read.