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بازآفرینی محصول
وقتی نسیم تغییر وزیدن میگیرد، برخی افراد دیوار میسازند و برخی دیگر یاب بادی. این یک ضربالمثل قدیمی چینی است، اما هنوز هم در عصر نوآوری که اکنون در آن به سر میبریم، کاربرد دارد. شکی در این وجود ندارد که این نسیم در حال سرعت گرفتن اســت. دورانی جدید از محصولات متصل هوشمند در حال ظهور است؛ عصری شگفتانگیز با فرصتهای بیشمار برای کسبوکارها. کتاب پراهمیت «بازآفرینی محصول: چگونه کسبوکارتان را متحول و در عصر دیجیتال خلق ارزش کنید»، روشهای ســنتی تفکر و عمل در جهان محصــول را رد میکند. این کتاب توجه رهبران کســبوکارها را بــه ضرورت درک و شــکلدهی به چشــمانداز جهانی و نوظهور محصولات متصل هوشمند جلب میکند.
کتاب «بازآفرینی محصول» اثری برجســته برای رهبران کسبوکار، صنعتگران، کارآفرینان و سرمایهگذاران محسوب میشود. در این کتاب تنها شمهای از ظرفیت حقیقی اقتصادی محصولات متصل هوشمند مورد توجه قرار گرفته است. نسیم تغییر مسلماً وزیدن گرفته و این کتاب به کسبوکارهای محصول میکند تا هر تعداد که میتوانند آسیاب بادی نصب کنند تا بیشترین فایده را از آن ببرند.
کتاب «بازآفرینی محصول» اثری برجســته برای رهبران کسبوکار، صنعتگران، کارآفرینان و سرمایهگذاران محسوب میشود. در این کتاب تنها شمهای از ظرفیت حقیقی اقتصادی محصولات متصل هوشمند مورد توجه قرار گرفته است. نسیم تغییر مسلماً وزیدن گرفته و این کتاب به کسبوکارهای محصول میکند تا هر تعداد که میتوانند آسیاب بادی نصب کنند تا بیشترین فایده را از آن ببرند.
362 pages, Paperback
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Displaying 1 - 7 of 7 reviews
November 5, 2022
Don't buy. Don't read.
This book is clearly written by consultants.
The book has the feel of a consultancy report that is so jargon-heavy and poorly written that it obfuscates any value away.
Pales in comparison to well written books like Cagan's "Inspired", Carreyrou's "Bad Blood" or Brian Cox's "The Quantum Universe".
This book is clearly written by consultants.
The book has the feel of a consultancy report that is so jargon-heavy and poorly written that it obfuscates any value away.
Pales in comparison to well written books like Cagan's "Inspired", Carreyrou's "Bad Blood" or Brian Cox's "The Quantum Universe".
March 17, 2020
No one wants to end up left in the dustbin of history because they refused to adapt to the modern times of growing digitized world of business; so if you find out how you can get your business and product on the path to reinvention, then, pick up this book equipped with invaluable ideas and practical examples to help you getting become knowledgeable with digitized world of business for survival. This is not only for business owners but also for CEOs and business managers who want to make their organizations survive and thrive.
Today’s businesses should also shift their attention to AI and building an agile operating model.
You’ve probably heard about recent strides in the development of artificial intelligence, or AI, especially when it comes to the advanced algorithms allowing services like Apple’s Siri and Amazon’s Alexa to learn the preferences and anticipate the needs of users.
But AI is about more than just digital assistants. That’s why embracing AI is also important for all businesses.
These days, AI has four human-like capabilities: it can sense things, as it does when performing facial recognition; it can comprehend things, such as language and verbal commands; it can act, as it does when making recommendations; and it can learn. All of these capabilities are finding their way into one industry or another, and any company that chooses to ignore AI will likely be left behind.
Currently, around 70 percent of manufacturers worldwide identify AI as a key part of their future innovation and growth. Yet only 19 percent of those companies have presented a clear and specific roadmap for utilizing AI. However, AI has clearly contributed to increased value and accelerated growth for the companies that have already added it.
Take the smart speaker, for example. This was a non-existent product just a few years ago, yet in 2018 alone there were around 56 million smart speakers sold worldwide. Meanwhile, experts are suggesting that the use of voice assistants and smart, digitally connected household appliances will only continue to rise in the years ahead.
This brings us to one last big shift for companies: to stop thinking linearly and to focus on building an agile operating model. The marketplace and technological landscape will continue to change rapidly in the future and having traditional top-down hierarchies will make it difficult for teams to act quickly and make the decisions that need to be made.
Amazon founder Jeff Bezos advocates for small, empowered, product-minded teams with a focus on experimentation. As he sees it, twice as much experimenting will lead to twice as many ideas. Amazon also has a “two pizza” rule – if your team can’t be fed by two pizzas, it’s too big.
Digitizing your core business should be a key step on your roadmap to success.
Now might be a good time to put everything together into a clear roadmap for transitioning into a successful product-as-a-service company. There are seven key action points on this roadmap.
First is to define your vision and the value you’re offering. What kind of experience is your product providing? Be clear about this and know precisely the kind of connected product you’re selling.
Second is to digitize your core business. This means enacting all the shifts, pivots and structural changes we’ve already gone over. This can sound like a costly step for legacy businesses that are used to doing things in a traditional top-down way. Fortunately, the authors have found that implementing a digital transformation program usually ends up reducing costs, meaning that the transition effectively pays for itself.
Third is to outline your product experience and how it relates to your business operations. For example, how much data are you getting from the way customers interact with your product? Do you have enough storage for that data and a plan to utilize and learn from it? And, perhaps most importantly of all, is your data secure enough?
Fourth and fifth are creating a workplace and a workforce designed to accelerate your new business and enable a smooth execution of your vision. Remember, a digitally-focused workplace culture embraces rapid testing, learning, and pushing forward new ideas. Instead of thinking of your business as a factory for manufacturing, the authors suggest thinking of it as a “product and experience innovation center.” For this to happen, remove the blockers that keep teams isolated and make sure everyone is working with the same data and goals.
Action point number six is to track your results and be willing to constantly adjust course. Smart connected products provide an endless stream of feedback. Teams and programs need to be set up to analyze this data and act on it.
This means a certain production cycle, which starts with the refining of a product idea and then moves on to building, testing, and learning from the product’s initial iteration. Next comes planning, executing, and assessing the product. At each stage, the product continues to evolve through the tracking of results. And lastly, there’s no time like the present, so start your pivot now.
Today’s businesses should also shift their attention to AI and building an agile operating model.
You’ve probably heard about recent strides in the development of artificial intelligence, or AI, especially when it comes to the advanced algorithms allowing services like Apple’s Siri and Amazon’s Alexa to learn the preferences and anticipate the needs of users.
But AI is about more than just digital assistants. That’s why embracing AI is also important for all businesses.
These days, AI has four human-like capabilities: it can sense things, as it does when performing facial recognition; it can comprehend things, such as language and verbal commands; it can act, as it does when making recommendations; and it can learn. All of these capabilities are finding their way into one industry or another, and any company that chooses to ignore AI will likely be left behind.
Currently, around 70 percent of manufacturers worldwide identify AI as a key part of their future innovation and growth. Yet only 19 percent of those companies have presented a clear and specific roadmap for utilizing AI. However, AI has clearly contributed to increased value and accelerated growth for the companies that have already added it.
Take the smart speaker, for example. This was a non-existent product just a few years ago, yet in 2018 alone there were around 56 million smart speakers sold worldwide. Meanwhile, experts are suggesting that the use of voice assistants and smart, digitally connected household appliances will only continue to rise in the years ahead.
This brings us to one last big shift for companies: to stop thinking linearly and to focus on building an agile operating model. The marketplace and technological landscape will continue to change rapidly in the future and having traditional top-down hierarchies will make it difficult for teams to act quickly and make the decisions that need to be made.
Amazon founder Jeff Bezos advocates for small, empowered, product-minded teams with a focus on experimentation. As he sees it, twice as much experimenting will lead to twice as many ideas. Amazon also has a “two pizza” rule – if your team can’t be fed by two pizzas, it’s too big.
Digitizing your core business should be a key step on your roadmap to success.
Now might be a good time to put everything together into a clear roadmap for transitioning into a successful product-as-a-service company. There are seven key action points on this roadmap.
First is to define your vision and the value you’re offering. What kind of experience is your product providing? Be clear about this and know precisely the kind of connected product you’re selling.
Second is to digitize your core business. This means enacting all the shifts, pivots and structural changes we’ve already gone over. This can sound like a costly step for legacy businesses that are used to doing things in a traditional top-down way. Fortunately, the authors have found that implementing a digital transformation program usually ends up reducing costs, meaning that the transition effectively pays for itself.
Third is to outline your product experience and how it relates to your business operations. For example, how much data are you getting from the way customers interact with your product? Do you have enough storage for that data and a plan to utilize and learn from it? And, perhaps most importantly of all, is your data secure enough?
Fourth and fifth are creating a workplace and a workforce designed to accelerate your new business and enable a smooth execution of your vision. Remember, a digitally-focused workplace culture embraces rapid testing, learning, and pushing forward new ideas. Instead of thinking of your business as a factory for manufacturing, the authors suggest thinking of it as a “product and experience innovation center.” For this to happen, remove the blockers that keep teams isolated and make sure everyone is working with the same data and goals.
Action point number six is to track your results and be willing to constantly adjust course. Smart connected products provide an endless stream of feedback. Teams and programs need to be set up to analyze this data and act on it.
This means a certain production cycle, which starts with the refining of a product idea and then moves on to building, testing, and learning from the product’s initial iteration. Next comes planning, executing, and assessing the product. At each stage, the product continues to evolve through the tracking of results. And lastly, there’s no time like the present, so start your pivot now.
March 17, 2020
What do you know about the outcome economy? “We’re currently experiencing the beginnings of the outcome economy, which is where many of the biggest companies in the world are doing business. They’re creating products that act more like services and are being sold based on the experiences they provide. These products-as-services are all digitally-connected smart products that exist as part of a platform. They provide entertainment, information, transportation, shopping experiences and the services of AI-assisted software that can make life a little easier. Any business can pivot, change their business operations, and begin to manufacture smart connected products today.
Actionable advice:
Think of your product in terms of intelligence and experience quotients.
How intelligent is your smart connected product? Is it utilizing the last AI capabilities? How much data is it sending back for analysis? Chances are your smart product could be smarter, which means having a higher intelligence quotient, something that will probably make it a better product all around.
Likewise, think about how your product can provide a higher experience quotient – in other words, a better experience for the customer. If you can make this happen, you’ll be making a better product.”
Actionable advice:
Think of your product in terms of intelligence and experience quotients.
How intelligent is your smart connected product? Is it utilizing the last AI capabilities? How much data is it sending back for analysis? Chances are your smart product could be smarter, which means having a higher intelligence quotient, something that will probably make it a better product all around.
Likewise, think about how your product can provide a higher experience quotient – in other words, a better experience for the customer. If you can make this happen, you’ll be making a better product.”
March 17, 2020
This book might be good for someone who’s worked in an analog industry - this is not for technologists.
Anyone who’s worked in technology understands how Tesla, Sonos and Apple all work. Product-as-a-service (PaaS) has been a standard operating procedure for a decade now. Not a new idea.
If you’re still working in the old economy — get your head around this concept ASAP. If you’re a technologist, pass on this book.
Anyone who’s worked in technology understands how Tesla, Sonos and Apple all work. Product-as-a-service (PaaS) has been a standard operating procedure for a decade now. Not a new idea.
If you’re still working in the old economy — get your head around this concept ASAP. If you’re a technologist, pass on this book.
April 12, 2020
Overall, I think this is well summarized book compiling a lot of good information regarding digital product development. I’m giving it 4 starts for the work that the authors have put together when gathering key aspects of digital transformation, platformization, Agile product development, digital business models etc.
It’s a good book if you work with, mainly, hardware. If you work in software might be more introductory and less relevant.
It’s a good book if you work with, mainly, hardware. If you work in software might be more introductory and less relevant.
March 1, 2019
This book is very good. It seems most appropriate for medium to large orgs, but certainly smaller businesses might benefit. These highly qualified authors have created a very engaging book filled with ideas and explanations mostly centered around the use of tech. With an excellent format of a detailed TOC, chapter previews and summaries, and even a potential view of the near future. They the ideas of a Product IQ and EQ, which are innovative, interesting, and smart. Highly recommended intro to product innovation and beyond.
I really appreciate the ARC for review!
I really appreciate the ARC for review!
May 24, 2019
I generally like this book. It represents a good concept of interconnected things. Looking at current technology trends the interconnected things via tech is the future. This all happens due to rapid tech development. Some products and services we use today may look and represent different functionality in the nearest future. I like good examples of products and services digitisation as of now with the perspective of the future. There are some useful frameworks and concepts that can be well applied in practice.
Displaying 1 - 7 of 7 reviews