Climate Positive Business: How You and Your Company Hit Bold Climate Goals and Go Net Zero

by David Jaber

This is the decade for climate action. Internal and external stakeholders demand action. How we choose to act in the next ten years will determine our foreseeable future.

Businesses hold a critical role for climate futures. The need for businesses to reduce their carbon footprint is now unquestioned, but how to achieve reductions in a credible way is neither clear nor easy once you’ve tackled the obvious energy culprits. Climate Positive Business lays out the path of business climate strategy, highlighting how your business must set goals, measure impact, and improve performance.

Greenhouse gas protocols can instruct you on the core accounting process that lies at the heart of climate strategy. At least as important to success are the details that protocols don’t tell the sticking points; the areas of controversy, and the best practices.

Rooted in real experience and written in an entertaining and engaging style, this book provides you with the tips, tools, and techniques to tackle your company’s carbon footprint, and it helps you do so in a way that is credible and appropriately ambitious to meet stakeholder expectations. The book will equip you with tools to think critically about GHG reduction, carbon offsets, and carbon removal, as well as help ensure we collectively implement real solutions to slow and eventually reverse the climate crisis. It includes lessons learned from real-world consulting projects and provides a plan of action for readers to implement.

A go-to book for business looking to understand, manage, and reduce their carbon footprint, it is an invaluable resource for sustainable business practitioners, consultants, and those aspiring to become climate champions.

Kindle Edition

Published October 10, 2021

About the author

David Jaber is the Founder of Climate Positive Consulting (www.climatepositiveconsulting.com), a firm that advances better decision-making through climate strategy, carbon footprint analytics, and greenhouse gas reduction. Over the course of 20 years, David has worked with over 150 companies to help them advance environmental excellence. He is a B Corporation owner (www.bcorporation.net), a Project Drawdown Fellow (www.drawdown.org), and an advocate with the American Sustainable Business
Council (www.asbcouncil.org). David holds two degrees in engineering from Rice University and U.C. Berkeley, and lives with his spouse, plants and a laptop on Costanoan Ohlone lands in the San Francisco Bay Area.

Reviews

[Delilah Zoe · Rating 5 out of 5]

A slim, easy-to-read green biz book giving up-to-date guidance on carbon accounting and reduction. The writer is a 15-year veteran of the sustainability field, so he shares a great, thought-out approach to climate strategy. Current and aspiring Sustainability Managers, CSR staff, business majors, and those interested in advocating for truly green business could want it on their radar. It's a tour through the stages of setting credible climate goals for any consumer product, commodity, or service, sprinkled with superhero references.

I liked the practical advice that can be immediately applied to get the job of reducing GHG done--including a rigorous discussion on the proper place and credible purchase of carbon offsets He drills down into specific, reliable tools to measure your impact, and the essential criteria in choosing your path forward to reducing your emissions. He also warns companies how to tread very carefully when
making claims, or risk backlash. I can see both leaders and eco-savvy consumers picking up tips on how to steer climate-smart efforts from this book, and how to make the business case for climate-sane actions. I do wish a couple of the graphics were in color.

[Diego Groiso · Rating 5 out of 5]

In his book, Climate Positive Business, David Jaber, covers all the major topics a sustainability Manager or CXO needs to be aware of and consider when making decisions. The book is short and easy to read, and it goes into enough detail and provides enough examples to make this very complex topic easy to understand.

Sustainability is a complex topic, with many angles to take into account for every decision. There are no silver bullets. Troubleshooting climate problems is an analytical, data/fact-based approach to understand the relationship between market, business and supply chain impacts. Understanding the current trends is necessary but insufficient; you will also need to craft a bold climate strategy, implement it, and learn from others to avoid pitfalls.

I love that it allows non-experts to get a sense of the complexity involved and provide a starting point to learn the vocabulary and continue our learning journey.

Climate Positive Business: How You and Your Company Hit Bold Climate Goals and Go Net Zero