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Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement
Streamline your organization's communication with the powerful and easy-to-follow methodology presented in this book, featuring insight from experts including Simon Sinek and Brené Brown. Better communication will mean better business practice company-wide as well as increased employee engagement, happier clients and customers, and stronger profits.As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm.Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.
- GenresCommunication
224 pages, Kindle Edition
Published April 3, 2021
22 people are currently reading
68 people want to read
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Displaying 1 - 3 of 3 reviews
April 19, 2021
Thank you to the author, publishers Kogan Page and NetGalley UK for the chance to read an advance reader copy e-book. This is an honest and voluntary review.
Organisations rise and fall by the people who work there and the people who run them. Good communication is an essential part of retaining good staff and ensuring everyone knows the value and purpose of what they are doing.
Influential Internal Communication explores some of the barriers there may be to good internal communication in your organisation. It highlights the warning signs of different types of problems, and suggests approaches to fixing them. Author Jenni Field offers her insight into the common problems which cause chaos in an organisation, and the tools you can use to get to the bottom of the chaos and bring calm.
This isn't an overnight fix, but the book acknowledges this. One of the really useful features are the tables in the later chapters which break down the causes of chaos and the fixes, but also provides an indicative timescale for moving to calm. I can see these tables being a really useful way to refer back to the learning within the book and refresh your memory on the best tools to use in a given situation.
This guide to diagnosing the causes of chaos in an organisation and bringing calm through internal communication is written to appeal to both communications professionals and leaders with no specific communications experience. This does mean that at times the level of information may feel too detailed or not specific enough depending on the individual reader's perspective, so that is worth bearing in mind. The introductory chapters looking at what internal communications is, and what it can be, would make useful reading for anyone in a leadership position in their company. Internal communication is about far more than telling people stuff, and Influential Internal Communication explains the importance of internal communications well.
The process to diagnose and fix issues described in here are all within the frame of the Field Model, Jenni's approach to tackling internal communications problems in any organisation. While this could be followed by any leader, I think the detailed breakdown of how this works will be of most value to communications professionals who need support to highlight issues within their organisation. This model provides a good way to gather the evidence you may need to persuade senior leaders that there is an issue to be tackled.
Overall I think this is a really useful addition to the internal communications literature. Both practical and insightful, I'd recommend it.
Organisations rise and fall by the people who work there and the people who run them. Good communication is an essential part of retaining good staff and ensuring everyone knows the value and purpose of what they are doing.
Influential Internal Communication explores some of the barriers there may be to good internal communication in your organisation. It highlights the warning signs of different types of problems, and suggests approaches to fixing them. Author Jenni Field offers her insight into the common problems which cause chaos in an organisation, and the tools you can use to get to the bottom of the chaos and bring calm.
This isn't an overnight fix, but the book acknowledges this. One of the really useful features are the tables in the later chapters which break down the causes of chaos and the fixes, but also provides an indicative timescale for moving to calm. I can see these tables being a really useful way to refer back to the learning within the book and refresh your memory on the best tools to use in a given situation.
This guide to diagnosing the causes of chaos in an organisation and bringing calm through internal communication is written to appeal to both communications professionals and leaders with no specific communications experience. This does mean that at times the level of information may feel too detailed or not specific enough depending on the individual reader's perspective, so that is worth bearing in mind. The introductory chapters looking at what internal communications is, and what it can be, would make useful reading for anyone in a leadership position in their company. Internal communication is about far more than telling people stuff, and Influential Internal Communication explains the importance of internal communications well.
The process to diagnose and fix issues described in here are all within the frame of the Field Model, Jenni's approach to tackling internal communications problems in any organisation. While this could be followed by any leader, I think the detailed breakdown of how this works will be of most value to communications professionals who need support to highlight issues within their organisation. This model provides a good way to gather the evidence you may need to persuade senior leaders that there is an issue to be tackled.
Overall I think this is a really useful addition to the internal communications literature. Both practical and insightful, I'd recommend it.
January 16, 2025
“Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement” by Jenni Field offers a comprehensive guide to enhancing internal communication within organizations. Drawing on nearly two decades of experience, Field introduces “The Field Model™,” a methodology designed to diagnose and address communication challenges, transforming organizational chaos into streamlined efficiency.
The book is structured into two main parts: the first delves into understanding organizations and people, emphasizing the significance of culture, leadership behaviors, and the human aspects influencing communication. The second part focuses on diagnosing and addressing issues through research and data analysis, providing practical tools for internal communication professionals.
One of the book’s notable strengths is its practical approach. Field offers actionable advice, such as conducting listening interviews, surveys, and polls to gather data and understand the root causes of communication challenges. The inclusion of real-world case studies and insights from experts like Simon Sinek and Brené Brown adds depth and relevance to the discussion.
However, some readers may find certain sections of the book to be somewhat dense, particularly when discussing theoretical concepts. While the core principles are valuable, the book could benefit from more detailed examples to illustrate how to tackle some of the difficult cultural and leadership blockers that internal communication managers sometimes face.
Overall, “Influential Internal Communication” serves as a valuable resource for internal communication professionals and business leaders. Field’s insights into the complexities of organizational communication, coupled with her structured methodologies, offer readers a solid foundation to approach internal communication challenges with confidence. Despite minor complexities in certain sections, the book’s comprehensive coverage makes it a worthwhile addition to any professional’s library.
The book is structured into two main parts: the first delves into understanding organizations and people, emphasizing the significance of culture, leadership behaviors, and the human aspects influencing communication. The second part focuses on diagnosing and addressing issues through research and data analysis, providing practical tools for internal communication professionals.
One of the book’s notable strengths is its practical approach. Field offers actionable advice, such as conducting listening interviews, surveys, and polls to gather data and understand the root causes of communication challenges. The inclusion of real-world case studies and insights from experts like Simon Sinek and Brené Brown adds depth and relevance to the discussion.
However, some readers may find certain sections of the book to be somewhat dense, particularly when discussing theoretical concepts. While the core principles are valuable, the book could benefit from more detailed examples to illustrate how to tackle some of the difficult cultural and leadership blockers that internal communication managers sometimes face.
Overall, “Influential Internal Communication” serves as a valuable resource for internal communication professionals and business leaders. Field’s insights into the complexities of organizational communication, coupled with her structured methodologies, offer readers a solid foundation to approach internal communication challenges with confidence. Despite minor complexities in certain sections, the book’s comprehensive coverage makes it a worthwhile addition to any professional’s library.
May 20, 2021
There are plenty of dry text books from Kogan that are a chore to look over, but this one was easy enough to read and follow. I am still unsure how to apply Field's model to my internal comms efforts, but was able to appreciate this read from NetGalley.
Displaying 1 - 3 of 3 reviews