I love Gergely's writing in his articles and I'm a long-term paid subscriber to his content. However, I must say I was negatively surprise by this book.
The book lists plenty of challenges that face engineers who want to build mobile app at scale. For some of them, it only mentions them, e.g. "remember, this is important" without giving any solutions or market-proven approaches to it. For others, it gives a general direction, but we're left to our own to find the specific implementations or benchmarks we could use. For a few topics, it digs deeper, giving us market benchmarks, proven tools and techniques that leading companies use. I was expecting such deep insights for all topics mentioned, not just selected few.
This book might be a good guidance for people tackling mobile development professionally for the first time and identifying topics they need to handle. For everybody with experience, it will bring some value, bot only some.
Overall, this books reads more like a collection of articles, rather than a comprehensive book filled with content. Some of the short chapters even include works like "look here" as if they were clickable links (it's a printed book, so they're definitely not). It might be that Gergely shines in long articles, which are great for web, but when they're collated into a book, they tend to be too shallow and short.