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Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
Superfans aren’t just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?
In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.
You’ll learn how to:
- define, understand, and share your own unique brand story
- better capture, understand, and utilize customer feedback
- connect your brand’s story to your individual customers’ stories
- make exceeding customer expectations business-as-usual
- regularly earn and capitalize on customer referrals
You’ll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you’re launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?
In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand.
You’ll learn how to:
- define, understand, and share your own unique brand story
- better capture, understand, and utilize customer feedback
- connect your brand’s story to your individual customers’ stories
- make exceeding customer expectations business-as-usual
- regularly earn and capitalize on customer referrals
You’ll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you’re launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.
296 pages, Hardcover
Published January 10, 2023
73 people are currently reading
2448 people want to read
About the author
Brittany Hodak
5 books20 followersBrittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Her debut book, Creating Superfans, will be in stores on January 10, 2023.
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Displaying 1 - 30 of 34 reviews
November 29, 2022
Creating Superfans is BY FAR the best business book I've ever read. Brittany Hodak shares entertaining and humorous stories that demonstrate her five-part framework for customer experience. If you want to learn without realizing you're actually learning, this is the perfect book for you.
I love how the book is printed in beautiful color, and the song titles throughout are such a fun touch. Brittany reminds readers throughout the book that "experience is everything". Well, reading this book was so fun and informative all at the same time, and I'm officially a superfan!
I love how the book is printed in beautiful color, and the song titles throughout are such a fun touch. Brittany reminds readers throughout the book that "experience is everything". Well, reading this book was so fun and informative all at the same time, and I'm officially a superfan!
November 28, 2022
Having the opportunity to have early access to this book has been fantastic! Brittany has created a clear and concise system to follow to truly create Super Fans for any business. A must read for every entrepreneur and small business owner!
November 28, 2022
What a treat – a rare combination of deep, important, and very use-able advice in a fun book! You'll laugh, you'll cry, and I bet you'll recognize yourself and your own potential to run a better business while enjoying your work (and your life!) more. Thank you Brittany Hodak!
November 29, 2022
Creating Superfans completely reshaped the way I thought about customer experience! This is a must-read for anyone that wants to create loyal customers or employees.
Brittany Hodak simplifies customer experience into terms that everyone can understand, remember, and most importantly, implement. My favorite part about the book is the formula that has helped me build stronger relationships with not just my customers or prospects, but with everyone I interact with! Since reading this book, I've been more confident and have been able to make more meaningful connections with others.
My second favorite part? The story about Taylor Swift! Creating Superfans includes dozens of examples of celebrities and pop culture that make this business book unlike any other. I finished it in 2 days, and I can't recommend it enough!
Brittany Hodak simplifies customer experience into terms that everyone can understand, remember, and most importantly, implement. My favorite part about the book is the formula that has helped me build stronger relationships with not just my customers or prospects, but with everyone I interact with! Since reading this book, I've been more confident and have been able to make more meaningful connections with others.
My second favorite part? The story about Taylor Swift! Creating Superfans includes dozens of examples of celebrities and pop culture that make this business book unlike any other. I finished it in 2 days, and I can't recommend it enough!
November 29, 2022
Full disclosure: I'm the author of this book. Does that make me incapable of leaving an unbiased review? Probably. Am I leaving one anything? Definitely. Here's why: I really want you to read this book. And I think you will LOVE it!
I spent almost a decade doing research and nearly three years writing this book. It offers a simple framework that anyone (even you!) can follow to turn customers and employees into loyal superfans. I packed all the best, most actionable advice from my career into these pages. It's a really fun read with tons of references to pop culture and relatable stories from industries and businesses of all sizes. We're living in an experience economy, and companies that don't adjust to that reality are not going to survive.
So, yeah, I'm biased. But I'm also confident this book will help you go from a potential commodity provider in the minds of your prospects and customers to a category of one!
I spent almost a decade doing research and nearly three years writing this book. It offers a simple framework that anyone (even you!) can follow to turn customers and employees into loyal superfans. I packed all the best, most actionable advice from my career into these pages. It's a really fun read with tons of references to pop culture and relatable stories from industries and businesses of all sizes. We're living in an experience economy, and companies that don't adjust to that reality are not going to survive.
So, yeah, I'm biased. But I'm also confident this book will help you go from a potential commodity provider in the minds of your prospects and customers to a category of one!
December 10, 2023
A helpful book with a plethora of ideas for improving operational processes, connecting with the people a company serves, and personalizing experiences.
March 3, 2025
Brittany Hodak’s Creating Superfans is a must-read for anyone in sales, marketing, or customer service. This book breaks down how to turn ordinary customers into loyal advocates by providing exceptional experiences. Hodak’s writing is engaging and easy to follow, making the book both informative and enjoyable to read.
What sets this book apart is its practicality—Hodak doesn’t just talk about theory; she provides actionable strategies and real-world examples that make it easy to apply her ideas to any business. She personalizes her approach, making the concepts feel relatable and achievable, no matter your industry.
Overall, Creating Superfans is a valuable resource for anyone looking to improve their customer experience and build lasting relationships. 4 out of 5 stars—a solid, insightful read with actionable takeaways that can make a real impact.
What sets this book apart is its practicality—Hodak doesn’t just talk about theory; she provides actionable strategies and real-world examples that make it easy to apply her ideas to any business. She personalizes her approach, making the concepts feel relatable and achievable, no matter your industry.
Overall, Creating Superfans is a valuable resource for anyone looking to improve their customer experience and build lasting relationships. 4 out of 5 stars—a solid, insightful read with actionable takeaways that can make a real impact.
November 29, 2022
Brittany Hodack is no stranger to fandom and has spent her career following and being in the presence of people who have huge fan bases. She took this amazing opportunity and flipped it upside down and turned it into a business model of how to! How to business brands create super fans like pop stars and rock stars do? Where does that fandom following cone from? Creating super fans is a book that breaks down the magic to knowing steps that are doable actions that you can take to create stickiness in your business whatever it is so clients use you. Remember you and refer you. It’s a reference tool and a great read!
November 29, 2022
If you're looking to create Superfans for your business, look no further. Brittany's book is a must read for any business owner all or large.
November 29, 2022
Brittany is super insightful, has a servant heart and is an expert in this field. Definitely worth the read!
November 30, 2022
Brittany hits the mark here with Creating Superfans. Her personality shines through her writing style and makes for an informative read about better branding.
June 30, 2023
I am always on the lookout for books that I can apply to my school library and improving services for our users. Creating Superfans is all about brand awareness and ensuring your service brings people back again and again.
Creating Superfans has a fun design and layout. The brightly covered cover is reflected inside, with bright graphics and large fonts highlighting key points, song titles and quotes from well known
Brittany Hodak draws upon her experience working with a wide range of clients to outline her “Super Model” and how to improve customer service and brand awareness. Her points all centre around ensuring your customers experience the best, exceeding their expectations every time. It’s a big ask, but Brittany assures readers it’s the best way to make advocates of your customers, build your brand and keep bringing people back for more.
She uses stories and funny anecdotes to make her points and it fits the fun vibe of this whole book. Approachable and easy to read, add this branding book to your must-read pile.
The publishers provided an advanced readers copy of this book for reviewing purposes. All opinions are my own.
Find more reviews, reading age guides, content advisory, and recommendations on my blog Madison's Library
Creating Superfans has a fun design and layout. The brightly covered cover is reflected inside, with bright graphics and large fonts highlighting key points, song titles and quotes from well known
Brittany Hodak draws upon her experience working with a wide range of clients to outline her “Super Model” and how to improve customer service and brand awareness. Her points all centre around ensuring your customers experience the best, exceeding their expectations every time. It’s a big ask, but Brittany assures readers it’s the best way to make advocates of your customers, build your brand and keep bringing people back for more.
She uses stories and funny anecdotes to make her points and it fits the fun vibe of this whole book. Approachable and easy to read, add this branding book to your must-read pile.
The publishers provided an advanced readers copy of this book for reviewing purposes. All opinions are my own.
Find more reviews, reading age guides, content advisory, and recommendations on my blog Madison's Library
July 3, 2025
This is a great book for anyone who runs a business and/or deals with customer service. Brittany Hodak offers a refreshing, humanized view of business, focused generally on being a good person and providing exceptional service as opposed to solely focusing on being profitable.
Her main system discussed in the book is the SUPER system, an acronym that is a prevailing theme throughout the book to turn customers into fans that will inevitably lead to more referral and business. Any small business knows that referrals are the backbone of the business and the principles in this book are focused around that.
My main criticism of the book is that the SUPER acronym does get repetitive, as good as it is. And I feel like the point could have been communicated in 50 fewer pages.
But this book is an easy read, provides great marketing and customer service insight, and is a valuable read for any business owner.
Her main system discussed in the book is the SUPER system, an acronym that is a prevailing theme throughout the book to turn customers into fans that will inevitably lead to more referral and business. Any small business knows that referrals are the backbone of the business and the principles in this book are focused around that.
My main criticism of the book is that the SUPER acronym does get repetitive, as good as it is. And I feel like the point could have been communicated in 50 fewer pages.
But this book is an easy read, provides great marketing and customer service insight, and is a valuable read for any business owner.
January 26, 2025
Too much noise, too little wisdom.
She used senseless personal stories to justify her points. While some advice, like 'listen to your customer' and 'good is the enemy of great' (Jim Collins), is worth following. But the rest feels like filler just to add pages.
This book is an example of how a senseless chik tried to convert an online blog post into a book.
A well-written article on 'how to make your customers love you' would provide more valuable insights in just a few minutes than this book.
She used senseless personal stories to justify her points. While some advice, like 'listen to your customer' and 'good is the enemy of great' (Jim Collins), is worth following. But the rest feels like filler just to add pages.
This book is an example of how a senseless chik tried to convert an online blog post into a book.
A well-written article on 'how to make your customers love you' would provide more valuable insights in just a few minutes than this book.
March 1, 2023
Like David Meerman Scott's Fanocracy, this book shows how to spoil your customers rotten and make advocates out of them. It's not surprising to learn that going the extra mile, creating personal touches, and knowing your customers' needs are the basics for turning customers into "Lifelong Advocates," but Hodak's lively examples, stories, and clear case studies bring the journey to life and make it compelling. I can see why she is such a success as a customer advocate and speaker!
December 8, 2022
I recently had the pleasure of reading Brittany Hodak's book Creating Superfans. This book provides valuable insights on how to transform your customers into lifelong advocates of your brand. Brittany provides great tips and strategies to help you retain and grow your customer base.
The book contains real-life examples from her work with companies, celebrities, and personal experiences. I found her stories to be very inspiring and motivating, and funny at times! I highly recommend this book to anyone looking to build a loyal customer base. It's a must-read for anyone in the business world!
The book contains real-life examples from her work with companies, celebrities, and personal experiences. I found her stories to be very inspiring and motivating, and funny at times! I highly recommend this book to anyone looking to build a loyal customer base. It's a must-read for anyone in the business world!
January 24, 2023
The perfect book at the perfect time and I don’t care what time it is for you, this is the perfect book at the perfect time which is to say: Read it right now! It’s AMAZING. I couldn’t stop taking notes and generating ideas and feeling all sorts of extreme empathy and energy wash over me for my customers. What a great book to start my year!
February 27, 2023
Customer Experience Management Superbook
If you'd like to bring your business to the next level in terms of delighting your customers and having them give you repeat business, start reading this book right away! I promise you'll like it and reads like a normal, everyday conversation rather than some academic mumbo-jumbo. Highly recommended!
If you'd like to bring your business to the next level in terms of delighting your customers and having them give you repeat business, start reading this book right away! I promise you'll like it and reads like a normal, everyday conversation rather than some academic mumbo-jumbo. Highly recommended!
October 25, 2023
Another "meh" book. A lot of it is listening to people, be nice to people, act as if you want their business. Maybe people need to be told this stuff. Which may explain why so many businesses are mediocre.
There are also a LOT of personal anecdotes, which grates if you don't see the world from the author's POV (for example, I don't give a damn about birthdays).
There are also a LOT of personal anecdotes, which grates if you don't see the world from the author's POV (for example, I don't give a damn about birthdays).
March 29, 2025
Super Fans is what we all need to create
As someone who considers themselves a culture architect, the fact that Brittany doesn’t leave out the importance of building super teams is amazing. Each interaction with a customer is a chance to cement that super fan mentality and it’s great when you empower your team to create those moments.
As someone who considers themselves a culture architect, the fact that Brittany doesn’t leave out the importance of building super teams is amazing. Each interaction with a customer is a chance to cement that super fan mentality and it’s great when you empower your team to create those moments.
January 5, 2025
The best business book I’ve ever read! Brittany breaks down how simple it is to have a positive impact on your clients, which will pay dividends for years to come. This is a must-read for anyone looking to grow their business
January 22, 2025
I am new to the real estate business and am trying to build my brand. This was the perfect book to get me inspired and got me thinking on how to create my own super fans. I highly recommend reading no matter what field you are in.
January 28, 2025
I was lucky enough to see Brittany speak at a conference last summer. The book goes into greater detail of her super plan and breaks it down into manageable steps. I’ve spent my whole life in the customer service industry, and she is able to pinpoint exactly what makes someone a super fan.
January 23, 2023
Absolutely loved reading this book!! It also makes me look at things differently at my job!!! If you own a company this is a must read!!!
September 4, 2023
Great for All!
Fun read with great advice. I found ways to improve in every area of my business.
I’m excited to try them out!
Fun read with great advice. I found ways to improve in every area of my business.
I’m excited to try them out!
January 31, 2024
6 ⭐️!!! Best business book I’ve read in a very long time. I’m going to implement a lot from this and can’t wait to explore Brittany’s website too! Absolutely amazing 🤩
March 27, 2024
Book about how to build up your fan base. Aimed more for business owners or executives at larger companies. Great tips if you are either of those.
July 17, 2024
Entertaining, smart, fun and helpful! Great takeaways!
September 11, 2024
I listed to this book on audio. Just studying up for work and learning to better serve our customers.
October 18, 2024
One day read or well one cross country flight listen. Great reminder on how to create Superfans. It’s important to not just be better than our competitors but to be a creator of Superfans
Displaying 1 - 30 of 34 reviews