The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO to Achieve Massive Results

by Matthew Capala

“The Psychology of a Website” delivers a step-by-step blueprint for a complete makeover of your online presence. This book offers timeless techniques for turning underperforming websites into massive success stories for businesses, marketers, and entrepreneurs who need to get results now and don’t have the time to wait months to start selling on Google. Combining dozens of practical examples from some of the world’s most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step WebsitePSY Formula covered in this book will take you on a guided journey - Build instant trust and minimize friction - Reduce your bounce rates by learning how to overcome common objections - Encourage small commitments pulling the user towards your offer - Frame your offer using effective design and copywriting for the Web - Reassure with social proof to close more sales - Build conversion funnels to create a repeatable source of new customers “Matthew Capala provides something different and necessary” ― Dorie Clark, HBR Writer, Author of “Reinventing You” “Go get my brother’s book” ― Ja Rule, Celebrity Rapper and Founder of Iconn “Matt is THE expert when it comes to SEO” ― Deborah Malone, Content Manager at WSECU

202 pages, Kindle Edition

Published April 1, 2021

Reviews

[Viktorija Cekanauskienė · Rating 4 out of 5]

Kaip ir gera knyga iš profesinio lauko, bet aprašymą nepasakyčiau, kad atitinka, tai nors ir ne visai ten daug dosnių patarimų, bet buvo tikrai gerų įžvalgų

[Dave Williams · Rating 5 out of 5]

Must read for those wanting to improve their website and business

This is a very informative book about how to use your website and SEO to influence and trigger customer thoughts and action regarding your business or organization.

[Marco J · Rating 5 out of 5]

Just amazing, best tips ever

You will undoubtedly want to read and apply all of the ideas Matthew discusses here. Highly recommended reading this book. The value is priceless compared to the cost.

[Alexandra · Rating 3 out of 5]

Quite disappointed with this book. I felt it was only at the end of the book where Matthew was giving away some true tips.