The Marketer's Guide: How to Sell Everything from Apples to Zippers

by Mazz Jeff, Jim Johnston (Narrator)

Selling is hard work, yet it is a necessary evil for any business. From the corner grocery store to the international conglomerate, every business owner or manager needs to answer the following Offering a refreshingly irreverent and no-nonsense approach to this complex topic confronting every successful business, Maziar Jafari presents his theory of why we sell everything from apples to zippers. The Three Cs are the keys to selling Community, Clarity, and Consistency. The Marketer's Guide begins by looking at basic marketing precepts and tackling the many kinds of markets and sales methods that exist today. Without losing sight of fundamental principles, Maziar then describes how these elements combine to form a successful sales system that is as simple as it is effective. A crucial consideration for every buyer or seller, The Marketer's Guide presents each of the pillars of selling — community, clarity, and consistency — in detail and with stunning illustrations that provide visual examples of how buying decisions are made in all walks of life. If you are a business owner or manager and are interested in developing an effective marketing plan, optimizing your advertising, and taking your business to the next level, then The Marketer's Guide is for you.

127 pages, Kindle Edition

Published April 11, 2021

Reviews

[Marilyn Reilly · Rating 5 out of 5]

An interesting book to read and I like the idea that you can always refer back to the book for business and marketing when you need to know more information about eather one or the other, you always need help in both subjects at anytime so certainly will be will be looking up from time to time and going over certain ideas.

[Aaron Fown · Rating 3 out of 5]

As a summary text in the broad field of marketing, The Marketer's Guide does a good enough job, with a few flaws. As for how to structure a marketing strategy, how and who to target, and what priorities to manage, this text seems to do a very good job, though I am no expert in the field so I cannot say with any authority. I'm sure I learned a few things. But when it comes to the differences in the marketing challenge for large and small businesses, the book falls flat a bit. Sure, opportunities for small businesses are often presented, but the text as a whole is oriented towards businesses that are large enough to have a marketing team of some sort. This is, no doubt, the world the author is most familiar with. But a more glaring flaw comes in the author's treatment of social media. I think this can be best summarized in his own words:

"When you think of Facebook, the first thing that comes to mind is probably teenagers."

Funny, first thing that comes to mind about Facebook, in my case, is geriatrics running around in circles in the dark, learning a bunch of crazy nonsense from fake smiling people based in eastern Europe, but hailing from Arizona. Most of the teens are on SnapChat or TikTok or a private Discord server or something. None of these are even mentioned. This is totally out of date. It really needs a revision to delete specific social media sites, which change like Proteus. More general strategies for every sort of site would be timeless and useful. The frustrating thing is, the final few chapters regarding scaling your campaigns in electronic media do this fairly well, despite slipping back to Facebook a few times, as if by reflex, but it is undermined by the middle's outdated specificity.

It is excellently edited, I didn't see a single typo.

[Vicky Peplow · Rating 5 out of 5]

Quite Enlightening!

I thought I had a good idea about marketing regarding books and the likes, but I was fat from it and found that I hadn't even scratched the surface.
Believe me, I will be keeping this book in my library for future reference and I'll be putting some of this to the test with my social media and website.
If you want to learn about marketing then this book is for you. There is a lot to take in but it's well worth it.

[Mr Charles · Rating 5 out of 5]

If you are studying sales and marketing you’ll want this book.

If you are studying sales and marketing? I would definitely recommend this book. Even if you don’t read it all at once, there are nuggets worth digging out from time to time. Depending on your situation.