Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis

by Molly McPherson

Does public backlash, humiliation, or 'being canceled' in today's digital age keep you up at night?You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand.Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets, Molly created frameworks to up-level your confidence for communicating with ease in crucial crisis moments so you can own the conversation.In this book, you ● Learn how to display truth and transparency online in a time of outrage● Get practical tips on how to use social media for public relations● Discover proactive ways to engage in online forums● Become a modern-age communicator who avoids reputational crisisIndestructible is perfect for anybody who runs a business or communicates on behalf of one --anyone who wants to increase the value and reputation of their business.

154 pages, Kindle Edition

Published April 13, 2021

Reviews

[Rūta Putnikienė · Rating 3 out of 5]

Yra gerų vietų, bet kas užkliuvo - ir taip plonoje knygoje gana daug visokio ne taip svarbaus plerpalėjimo. Nepaisant to, esu didi Molly McPherson gerbėja. Ir jei parašytų kitą knygą, irgi skaityčiau!

[Dave Irwin · Rating 4 out of 5]

A good book and a primer for why it is important to have a digital presence for your personal and professional brand.

While I am what Molly would label a Digital Natural, this book is definitely for those who have less Immediate digital presences. It speaks in how to strategically deal with a PR crisis but also has important information about why a digital persona is important. It outlines the web as a place to communicate.

Well worth reading.