Once More with Feeling: The Busy Communicators Guide to Intimacy

by Jim Shields

Isn’t it funny how you can remember a joke you heard five years ago, but you can’t remember yesterday’s sales presentation? That’s because the sales presentation was full of dry information, and the joke was a story that made you snort coffee down your nose. Stand-up comedians have known why this is the case for decades. They know how to appeal to the theatre of the heart - not the library of the mind.This useful book will show you how to develop messaging across all different media so you can really connect with your audience. You’ll get noticed even in a cluttered marketplace, you’ll start the ‘right kind’ of relationships, and other persuasion factors (such as price) will take a back seat. With insights gathered from marketers at the top of their game, and practical exercises and examples to help you master your inner charisma ninja, you’ll feel confident about replacing that dry newsletter with a warm, witty and very welcome story.

91 pages, Kindle Edition

Published October 24, 2020