“Steve Chandler’s How to Get Clients is one of the most important books you will ever read. It shows you how to fill your coaching practice in a way that doesn’t require selling, marketing, or manipulating. You can be highly sought-after just by being more of who you truly are and by focusing on how to genuinely help others (whether they end up being your clients or not). I can’t recommend a business book more highly. What’s more, it’s a darn entertaining and funny read.”
~ Mark Levy, author of Accidental Genius
In How to Get Clients, Steve Chandler shares a set of operating principles that makes client acquisition a natural extension of the coaching process. When you embody these principles, which have been taught at Steve’s renowned Coaching Prosperity School, enrolling clients becomes second nature—and an enjoyable part of a financially successful coaching practice.
(Arabic: ستيف تشاندلر) Steve Chandler, bestselling author of 100 Ways to Motivate Yourself, Time Warrior and 30 other books, is known as America's notoriously unorthodox personal growth guru. He has helped thousands of people transform their lives and businesses.
Steve invites you to join his inner circle, the Wealth Warrior Movement, whose sole focus is supporting you in creating greater prosperity for yourself. Join by visiting and you will receive prosperity-building messages from Steve three times a week, each and every week, as well as monthly webinars by Steve, books by Steve and the members-only CREATING WEALTH Audio Series.
And... Steve's NEWEST book Wealth Warrior will go out to all members of the Wealth Warrior Movement when it's published in September 2012.
It’s incredible how Steve Chandler is able to male client creation look extremely easy. Insight packed, easy to read and full of notions that can be applied INSTANTLY!
Great book. Highly recommend for any coach of any level: from the novice, to the expert.
If this was my first introduction to Steve Chandler, perhaps I would have rated it higher. But I don't think it introduced much new over "The Prosperous Coach," which was excellent. I really like Chandler's work, this books just didn't really provide much new over what I've already heard from him.
Steve's overall approach to acquiring clients is to serve. Show people what coaching can do by coaching. See problems and offer to help.
"If I failed, it would mean I was a failure. Later I saw that failing at something merely meant that I failed at something. Made more sense. I didn't have to make it my personal identity. It was just something that happened. It wasn't who I was. If I go to sleep for a while it doesn't mean I'm a "sleeper," and if I fix the backed-up toilet, it doesn't mean I'm a plumber, and if I rearrange the books in my office, it doesn't mean I'm a librarian...."
"When we are listened to, it creates us, makes us unfold and expand. Ideas actually begin to grow within us and come to life." -Brenda Ueland
"your future... it's for you to create. It won't be something that happens to you. And for it to be created quickly, powerfully and gracefully, you might want to begin by learning (and then integrating) the benefit of creating your future from the future, instead of allowing it to be created from the past."
"It's not the problem that causes the suffering; it's your thinking about the problem." -Byron Katie
What does the potential client want? What's their biggest fear? How would they want their life to change? What have they tried so far to make the change? What are their limiting beliefs that show in the conversation? Remember that the final decision to use your services will always occur in the potential clients world, not yours. So even when they ask about you, keep it brief and to the point, but return immediately to curiosity.
"Curiosity is love and caring in action. It is experiential proof to your perspective client of your commitment to understand them, to see their challenges clearly, in an optimistic and nonjudgmental way." "Don't talk about yourself until you're invited to. And even then, tell a short case history story about a client you helped, or about how coaching helped you. But have that story be related to what your prospect wants. then finish that story with another question to them so you quickly get back to their world. You don't want to remain in your world, tempting as that may be.
When you are wondering who you can connect with to acquire clients, look through the last 50 emails you received and look for ways that you could help people solve their problems. Then offer to do so for free. If Facebook friends post problems, private message them and offer them time to talk about it. Always be looking for ways you can help.
This is the book I wish I'd had at the beginning of my coaching career. Who you are being comes before what you are doing in client creation. Relatable and not "look at how impressive I am" (which is a good thing!) and applicable immediately. I've read many of Steve Chandler's books, but this is one of my favorites (along with Crazy Good: A Book of CHOICES).
A book I'd recommend to anyone newer to the world of coaching.
Many takeaways:
People don’t want coaching; they want the results of coaching.
People don’t want to be impressed; they want to be understood.
People with problems are people we can help. Don’t seek clients, seek problems.
Coaching is the only profession where our own personal growth and expansion of happiness are requirements for continued success.
Newer coaches who have lower fees tend to do better than those who hold out for higher fees because they’re coaching more frequently and therefore improving their skills as coaches and business owners.
If you want to make an impact as a coach, I recommend you add this book to your Steve Chandler reading list. Once again, Steve has provided impactful insight and a set of tools that we can put into use, to help ensure we are having an impact as a Coach! I admiringly Steve Chandler’s “How to Get Clients: New Pathways to Coaching Prosperity”
This book gives you, the reader the philosophy behind creating a thriving coaching (or any service based) business. This book is to be read twice, thrice, a fourth time... Until you live it in your coaching career.
Easy and fun to read, with key principles to be reminded about how to create clients from an attitude of servicing others. I enjoyed Steve’s vulnerability, and myth debunking about how to build a prosperous coaching practice.
I never thought about the people I know and the relationship I have with them. Makes life as a coach so much easier to speak with people you know. The information was refreshing to read and very easy to apply.
An insightful read, full of practical tips and advice for coaches! The one that resonated the most is ‘’coaching business is a relationship business’’.