Learn why statistics are important and how you can use statistical principles and methods to make better decisions in your professional and daily life with Utts/Heckard's MIND ON STATISTICS, 6th Edition. This unique approach changes any preconceptions you may have about statistics being boring as you develop a conceptual understanding of statistical ideas and learn the importance of looking for -- and finding -- meaning in today's data. Intriguing questions capture your attention while meaningful explanations demonstrate the relevance of statistical with updated and new examples and contemporary case studies. You develop a strong statistical intuition as you learn to analyze data and interpret results, rather than relying on mathematical formulation. As you strengthen your statistical literacy, you also develop an understanding of statistical methodology.Important Media content referenced within the product description or the product text may not be available in the ebook version.
Jessica M. Utts is professor of statistics at University of California, Irvine, known particularly for her statistical evaluations of parapsychological claims. She serves on the executive board of the International Remote Viewing Association (IRVA).