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The Ultimate Guide to Selling on Etsy
The Ultimate Guide to Selling on Etsy is a complete, down-to-earth guide written by This omnibus contains all three volumes of series.
Learn everything you need to know about success on Etsy, including simple ways to dramatically improve your Etsy shop ranking, earn five-star reviews, and increase your conversion rate. You'll learn simple SEO and marketing strategies, advertising techniques, branding and marketing must-haves, and even detailed advice for scaling your business. And most importantly, learn how to stop getting buried by your competitors—and start making sales and real income.
You won’t find any “secrets” or snake-oil in this book. Just replicable strategies that we KNOW work because we used them ourselves to turn a brand-new shop with a single listing in 2013 into a top-1% ranking shop with 23k+ sales, a five-star rating, and 6-figure income. We'll share the EXACT same strategies we used to grow our Etsy shop.
So skip the guesswork, the “secrets,” and the snake oil. Whether you’re just starting out or have been putting a lot of work into your Etsy shop without much success, don’t give up. Instead, get this book. Because our success on Etsy wasn’t an accident, or “good luck.” It was the result of meticulous testing, research, and doing more of what worked (and less of what didn’t!). It’s replicable. Which means that you can do it in your shop too.
So many Etsy sellers with incredible products and potential are completely buried by the competition with weak or low-converting keywords, counterproductive titles, the wrong listing structure, etc. That’s the bad news. The good news is that these problems aren’t hard to fix—if you know what you’re doing!
Noelle and Jeanne (that’s us!) are passionate about helping other Etsy sellers succeed through our coaching. We love what we do, and we LOVE sending the elevator back down to help other women (and men) build and grow their small business on Etsy. The coaching arena for Etsy sellers is a wee bit crowded with mediocre advice from shop owners who rely on guesswork and outdated tactics. We’re here to change that.
In “The Ultimate Guide to Selling on Etsy” we’ll walk you through everything you need to know to succeed and grow on Etsy. We’ll share our mistakes (we made a number of them in the beginning), our success, and what WORKS. You’ll learn:
- How to properly set up your shop for success (and common pitfalls!)
- Down-to-earth, real advice and strategies for keywords that bring in sales
- Real-talk and strategies about Etsy’s algorithm and how it ranks your shop and listings
- How to price your products (most sellers get this one wrong)
- The best (and most cost-effective) opportunities for paid advertising
- Little-known opportunities for free advertising that actually work
- Etsy-specific customer service guide for earning 50% more 5-star reviews
- In-depth guide for how to market your shop within and beyond Etsy
- Practical guide to studio space, packaging, and shipping strategies that save you time and money.
- Advice for growing, scaling, hiring freelancers and virtual assistants
- Creating GORGEOUS listing photos (without expensive equipment or Photoshop skills!)
- Much, much more.
When we say “The Ultimate Guide,” we mean it. You can do this. And we’ll show you how. Etsy is an incredible platform with a LOT of potential. Now, get out there and ETSY!
Learn everything you need to know about success on Etsy, including simple ways to dramatically improve your Etsy shop ranking, earn five-star reviews, and increase your conversion rate. You'll learn simple SEO and marketing strategies, advertising techniques, branding and marketing must-haves, and even detailed advice for scaling your business. And most importantly, learn how to stop getting buried by your competitors—and start making sales and real income.
You won’t find any “secrets” or snake-oil in this book. Just replicable strategies that we KNOW work because we used them ourselves to turn a brand-new shop with a single listing in 2013 into a top-1% ranking shop with 23k+ sales, a five-star rating, and 6-figure income. We'll share the EXACT same strategies we used to grow our Etsy shop.
So skip the guesswork, the “secrets,” and the snake oil. Whether you’re just starting out or have been putting a lot of work into your Etsy shop without much success, don’t give up. Instead, get this book. Because our success on Etsy wasn’t an accident, or “good luck.” It was the result of meticulous testing, research, and doing more of what worked (and less of what didn’t!). It’s replicable. Which means that you can do it in your shop too.
So many Etsy sellers with incredible products and potential are completely buried by the competition with weak or low-converting keywords, counterproductive titles, the wrong listing structure, etc. That’s the bad news. The good news is that these problems aren’t hard to fix—if you know what you’re doing!
Noelle and Jeanne (that’s us!) are passionate about helping other Etsy sellers succeed through our coaching. We love what we do, and we LOVE sending the elevator back down to help other women (and men) build and grow their small business on Etsy. The coaching arena for Etsy sellers is a wee bit crowded with mediocre advice from shop owners who rely on guesswork and outdated tactics. We’re here to change that.
In “The Ultimate Guide to Selling on Etsy” we’ll walk you through everything you need to know to succeed and grow on Etsy. We’ll share our mistakes (we made a number of them in the beginning), our success, and what WORKS. You’ll learn:
- How to properly set up your shop for success (and common pitfalls!)
- Down-to-earth, real advice and strategies for keywords that bring in sales
- Real-talk and strategies about Etsy’s algorithm and how it ranks your shop and listings
- How to price your products (most sellers get this one wrong)
- The best (and most cost-effective) opportunities for paid advertising
- Little-known opportunities for free advertising that actually work
- Etsy-specific customer service guide for earning 50% more 5-star reviews
- In-depth guide for how to market your shop within and beyond Etsy
- Practical guide to studio space, packaging, and shipping strategies that save you time and money.
- Advice for growing, scaling, hiring freelancers and virtual assistants
- Creating GORGEOUS listing photos (without expensive equipment or Photoshop skills!)
- Much, much more.
When we say “The Ultimate Guide,” we mean it. You can do this. And we’ll show you how. Etsy is an incredible platform with a LOT of potential. Now, get out there and ETSY!
- GenresNonfictionBusiness
326 pages, Kindle Edition
First published April 13, 2021
764 people are currently reading
846 people want to read
About the author
Noelle Ihli
6 books28 followersEtsy is an incredible platform. And if you know what works, you can be successful. We know because we did it. Our Etsy shop started with a single listing in 2013. We're proud to say that it ranks in the top 1% and brings in 6 figures.
If you’re like us, you’re probably wondering if you have what it takes to be successful on Etsy. If your product is good enough. And even if you’ve seen some success, you may still think of your Etsy shop as your “little hobby.” And we want you to knock that off right now. We’ve found that the people who run Etsy shops are some of the most creative, tenacious people we know. And we have no doubt that you are one of them. You can do this. You DO have what it takes.
And that’s why we wrote this book. Because we've figured out what actually works, and we love helping other women (and the occasional awesome dude) take their fledgling Etsy shop, and make it into something that gives back to them what they're putting into it.
About Us:
Noelle is a boy mom to Luke and Max, and a cat mom to Michelle. When she's willing to wear pants (which is less often than she aspires to wear them), she can be found in mom jeans. Her husband Nate is the best person she knows. The two things she loves most (in addition to Etsy and the aforementioned children and husband) are murder and horses. (Separately, never together.)
Jeanne is also a mom—to Kaylee, Eileen, and Tober. (Yes, Tober. The short story is that she let Kaylee name her baby brother when she was five. She swears she would have stepped in if Kaylee had added too many Xs or Zs, but luckily, she hadn’t learned those letters yet). Her husband Bryan is, like Noelle’s Nate, pretty dang awesome and supportive. Especially when she decided to veer off a more standard career in technical editing and jumped headfirst into the world of Etsy selling.
If you’re like us, you’re probably wondering if you have what it takes to be successful on Etsy. If your product is good enough. And even if you’ve seen some success, you may still think of your Etsy shop as your “little hobby.” And we want you to knock that off right now. We’ve found that the people who run Etsy shops are some of the most creative, tenacious people we know. And we have no doubt that you are one of them. You can do this. You DO have what it takes.
And that’s why we wrote this book. Because we've figured out what actually works, and we love helping other women (and the occasional awesome dude) take their fledgling Etsy shop, and make it into something that gives back to them what they're putting into it.
About Us:
Noelle is a boy mom to Luke and Max, and a cat mom to Michelle. When she's willing to wear pants (which is less often than she aspires to wear them), she can be found in mom jeans. Her husband Nate is the best person she knows. The two things she loves most (in addition to Etsy and the aforementioned children and husband) are murder and horses. (Separately, never together.)
Jeanne is also a mom—to Kaylee, Eileen, and Tober. (Yes, Tober. The short story is that she let Kaylee name her baby brother when she was five. She swears she would have stepped in if Kaylee had added too many Xs or Zs, but luckily, she hadn’t learned those letters yet). Her husband Bryan is, like Noelle’s Nate, pretty dang awesome and supportive. Especially when she decided to veer off a more standard career in technical editing and jumped headfirst into the world of Etsy selling.
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Displaying 1 - 19 of 19 reviews
June 17, 2021
A BIG THANK YOU to Noelle Ihli for the e-copy of The Ultimate Guide to Selling on Etsy: How to Turn Your Etsy Shop Side Hustle into a Business by Noelle Ihli and Jeanne Allen, published on April 13th, 2021. The Ultimate Guide to Selling on Etsy is an excellent resource for anyone interested in selling on Etsy, detailing the process involved in setting up and maintaining a successful shop. The information covering the Etsy algorithm is particularly helpful. I highly recommend this title to those in need of practical advice from experts on the subject and will be sharing with all of my Etsy-loving friends interested in opening a shop of their own.
★★★★★
From the publisher: Whether you're just starting out on Etsy or have been putting a lot of work into your Etsy shop without much success, don't give up...We'll share our mistakes (we made a number of them in the beginning), our success, and what WORKS. You'll learn:
★How to properly set up your shop for success (and common pitfalls!)
★Down-to-earth, real advice and strategies for keywords that bring in sales
★Real-talk and strategies about Etsy's algorithm and how it ranks your shop and listings
★How to price your products (most sellers get this one wrong)
★The best (and most cost-effective) opportunities for paid advertising
★Little-known opportunities for free advertising that actually work
★Etsy-specific customer service guide for earning 50% more 5-star reviews
★In-depth guide for how to market your shop within and beyond Etsy
★Practical guide to studio space, packaging, and shipping strategies that save you time and money.
★Advice for growing, scaling, hiring freelancers and virtual assistants
★Creating GORGEOUS listing photos (without expensive equipment or Photoshop skills!)
★Much, much more. When we say "The Ultimate Guide," we mean it. You can do this. And we'll show you how. Etsy is an incredible platform with a LOT of potential. Now, get out there and ETSY!
I received this book free from Noelle Ihli in exchange for an honest review.
5 of 5 Stars
Pub Date 13 April 2021
#theultimateguidetosellingonetsy #goodreads #giveaway
★★★★★
From the publisher: Whether you're just starting out on Etsy or have been putting a lot of work into your Etsy shop without much success, don't give up...We'll share our mistakes (we made a number of them in the beginning), our success, and what WORKS. You'll learn:
★How to properly set up your shop for success (and common pitfalls!)
★Down-to-earth, real advice and strategies for keywords that bring in sales
★Real-talk and strategies about Etsy's algorithm and how it ranks your shop and listings
★How to price your products (most sellers get this one wrong)
★The best (and most cost-effective) opportunities for paid advertising
★Little-known opportunities for free advertising that actually work
★Etsy-specific customer service guide for earning 50% more 5-star reviews
★In-depth guide for how to market your shop within and beyond Etsy
★Practical guide to studio space, packaging, and shipping strategies that save you time and money.
★Advice for growing, scaling, hiring freelancers and virtual assistants
★Creating GORGEOUS listing photos (without expensive equipment or Photoshop skills!)
★Much, much more. When we say "The Ultimate Guide," we mean it. You can do this. And we'll show you how. Etsy is an incredible platform with a LOT of potential. Now, get out there and ETSY!
I received this book free from Noelle Ihli in exchange for an honest review.
5 of 5 Stars
Pub Date 13 April 2021
#theultimateguidetosellingonetsy #goodreads #giveaway
May 29, 2021
I won this book in a Good Reads giveaway
I have been selling on eBay for a number of years, and was interested in starting to sell on Etsy.
This book is an excellent resource. A master class in how to start and run an Etsy business. A true end to end resource. Also highly motivating.
I recommend this book for anyone looking to start or enhance their Etsy business
I have been selling on eBay for a number of years, and was interested in starting to sell on Etsy.
This book is an excellent resource. A master class in how to start and run an Etsy business. A true end to end resource. Also highly motivating.
I recommend this book for anyone looking to start or enhance their Etsy business
June 2, 2021
Very informative
This book was packed with practical advice. The style was easy to read. The writers were honest about the mistakes they made so that you would not have to repeat them. There was a ton of info on how Etsy evaluates and ranks sellers.
This book was packed with practical advice. The style was easy to read. The writers were honest about the mistakes they made so that you would not have to repeat them. There was a ton of info on how Etsy evaluates and ranks sellers.
June 3, 2021
This book is a great resource for any Etsy shop owner. It gives great advice on everything from what to post, how to set up and run your shop, as well as the Etsy algorithms. Definitely recommend to any shop owner or aspiring shop owner.
January 15, 2023
I'll be honest, this book caught my attention because my sister, who is in her 50s and is tech savvy as myself (which btw, is next to null) was opting to open her own Etsy store front.
Times are had and those that once had luxury jobs or high end personal sales are down on there luck. You can image how hard it is for people like my sister and myself that truly live pay check to paycheck. To add more insults, it's the side sales of little parties (like the women had in the 60s) that decided if it was another Roman noodle week or not.
This was a lot of book to get through. However, I took awesome notes from page to page, beginning to end. Through this book, my sister now has just about every tool she needs to make her Etsy shop a success, hopefully. All she needs now is help getting her site going.
On a serious note, it was packed with useful information and I would suggest it for any one looking to boost or open their Etsy shop.
Times are had and those that once had luxury jobs or high end personal sales are down on there luck. You can image how hard it is for people like my sister and myself that truly live pay check to paycheck. To add more insults, it's the side sales of little parties (like the women had in the 60s) that decided if it was another Roman noodle week or not.
This was a lot of book to get through. However, I took awesome notes from page to page, beginning to end. Through this book, my sister now has just about every tool she needs to make her Etsy shop a success, hopefully. All she needs now is help getting her site going.
On a serious note, it was packed with useful information and I would suggest it for any one looking to boost or open their Etsy shop.
January 13, 2022
Informative
I've read a few books on building an Easy business. This is the best one so far. There is a lot of information in here. Some things may not be needed for a hobby creator. But if you want to build and expand into a full time business this book is worth reading.
I've read a few books on building an Easy business. This is the best one so far. There is a lot of information in here. Some things may not be needed for a hobby creator. But if you want to build and expand into a full time business this book is worth reading.
July 11, 2021
The Review
A truly well-written, extensively researched, and memorable read, this book does a fantastic job of breaking down the setup and successes on Etsy. Online shops are growing rapidly, and have taken a life all their own over recent years. Etsy has quickly become one of the internet's best sites to establish a business and pursue one’s dreams, but not everyone is able to grow their business into something full-time. The experience and knowledge the authors bring to this subject are incredible to read in this book.
The book itself covers a wide variety of topics, and the layout of the sections of this book is great. Starting with the basics of setting up your Etsy shop and determining what kind of shop you want to have, the book delves into everything from crafting a shop name that reflects your shop’s purpose in a succinct manner, to the proper photography tools and settings to get the best photos of your products and even marketing strategies.
The Verdict
A memorable, educational, and thought-provoking read, authors Noelle Ihli and Jeanne Allen’s “The Ultimate Guide to Selling on Etsy” is a must-read for all aspiring entrepreneurs and Etsy shop owners. The perfect blend of how-to and inspirational, this book covers a wide variety of topics and makes for a truly engaging book with readers hoping to improve or even begin their journey onto Etsy. Be sure to grab your copy today!
A truly well-written, extensively researched, and memorable read, this book does a fantastic job of breaking down the setup and successes on Etsy. Online shops are growing rapidly, and have taken a life all their own over recent years. Etsy has quickly become one of the internet's best sites to establish a business and pursue one’s dreams, but not everyone is able to grow their business into something full-time. The experience and knowledge the authors bring to this subject are incredible to read in this book.
The book itself covers a wide variety of topics, and the layout of the sections of this book is great. Starting with the basics of setting up your Etsy shop and determining what kind of shop you want to have, the book delves into everything from crafting a shop name that reflects your shop’s purpose in a succinct manner, to the proper photography tools and settings to get the best photos of your products and even marketing strategies.
The Verdict
A memorable, educational, and thought-provoking read, authors Noelle Ihli and Jeanne Allen’s “The Ultimate Guide to Selling on Etsy” is a must-read for all aspiring entrepreneurs and Etsy shop owners. The perfect blend of how-to and inspirational, this book covers a wide variety of topics and makes for a truly engaging book with readers hoping to improve or even begin their journey onto Etsy. Be sure to grab your copy today!
March 30, 2024
(#19)
Genre & Format: Instructional | Print
Title: The Ultimate Guide to Selling on ETSY
Author or Creator: Noelle Ihli and Jeanne Allen
Publisher: Amazon Publishing
Number of pages: 264
Year of publication/release: 2021
What artist, author, or maker has not considered ways to sell their creations? ETSY has been a dominant marketplace for many years and as simple as it is to set up a seller’s place, there are many ins and outs of the platform that anyone can learn. Chapter 2, especially, gives detailed information about the search algorithm--even going deep enough to teach the reader how to set up a GoogleAdwords account and other SEO techniques. Chapter 5 describes how to price items so that they are competitive in the marketplace and standout. Ihli and Allen offer advice on product photography and packaging as well as the expenses one might occur when starting their own business.
Genre & Format: Instructional | Print
Title: The Ultimate Guide to Selling on ETSY
Author or Creator: Noelle Ihli and Jeanne Allen
Publisher: Amazon Publishing
Number of pages: 264
Year of publication/release: 2021
What artist, author, or maker has not considered ways to sell their creations? ETSY has been a dominant marketplace for many years and as simple as it is to set up a seller’s place, there are many ins and outs of the platform that anyone can learn. Chapter 2, especially, gives detailed information about the search algorithm--even going deep enough to teach the reader how to set up a GoogleAdwords account and other SEO techniques. Chapter 5 describes how to price items so that they are competitive in the marketplace and standout. Ihli and Allen offer advice on product photography and packaging as well as the expenses one might occur when starting their own business.
August 24, 2021
I'm not even finished yet and I'm surprised at how much information is packed into this book. I've been away from selling on etsy for over seven years, and I knew coming back, I was walking into a completely different selling experience. I had no desire to overwhelm myself with internet rabbit holes and google searches trying to figure out what changed and what that meant for me. Thanks to this book, I got everything I needed to know in a clear, easy to understand, and well organized book. I'm on Chapter 17 and so far this book has answered every question I had or pointed me in the right direction for a concise internet search. I highly recommend this to any new sellers or anyone coming back to Etsy after a few years away. I wish I would have had it years ago when I trued to sell the first time.
March 18, 2025
The book serves as a one-stop guide for Etsy entrepreneurs, covering every aspect of starting and running a successful shop on the platform. O'Neill walks readers through the essentials of Etsy’s tools and features while also offering deep insights into market trends, pricing strategies, branding, photography, SEO (Search Engine Optimization), and customer service. Whether you sell jewelry, clothing, art, or digital products, O'Neill’s guidance helps tailor your business for success on Etsy's highly competitive platform.
June 14, 2022
Etsy become a really widespread and effective platform that is helping to make money on selling. But what if you want to create your own application like this? I can suggest to use https://greenice.net/how-to-develop-a... special tips about how to create a platform like etsy. I think that it is really effective and modern feature that is helping to give advises and modern ways to make it work.
October 13, 2024
Startup on Etsy with this in-depth guide!
I gave this book a 5-star rating because its lovely authors have ascended the heights, yet they returned to our valley delivering gifts to any would-be Etsy-preneur. The practical steps give me, a hesitant self-starter, all the assurance I need to start a shop and keep it going for the long-term vision of building a profitable Etsy shop.
I gave this book a 5-star rating because its lovely authors have ascended the heights, yet they returned to our valley delivering gifts to any would-be Etsy-preneur. The practical steps give me, a hesitant self-starter, all the assurance I need to start a shop and keep it going for the long-term vision of building a profitable Etsy shop.
March 7, 2022
required read for Etsy sellers
I’ve read several Etsy seller guides and this one was by far the BEST! Tons of great ideas in simple easy to understand language with examples —- highly recommended
I’ve read several Etsy seller guides and this one was by far the BEST! Tons of great ideas in simple easy to understand language with examples —- highly recommended
May 18, 2022
Beyond Basics
I enjoyed how in depth this book goes in to the ins and outs of running a successful Esty shop. I have been a buyer at Etsy for years and decided to start with this book to begin my adventures. I'm so glad I did.
I enjoyed how in depth this book goes in to the ins and outs of running a successful Esty shop. I have been a buyer at Etsy for years and decided to start with this book to begin my adventures. I'm so glad I did.
July 11, 2024
More usable information than I ever expected! Encouraging, empowering, and straight-shooting, this is the kind of book/tool needed to not only START a successful creative business, but also one you'll want to peruse a couple times a year to refresh your established biz as well. Impressed!
Read
November 30, 2021Meh
Pretty good info but her constant references to her lame feminist tshirt biz and her moron politics was very annoyimg.
Pretty good info but her constant references to her lame feminist tshirt biz and her moron politics was very annoyimg.
January 25, 2024
Super duper helpful for anyone just starting out or further growing their Etsy store. 10/10
August 16, 2025
Super help and informative. Would love an updated version that includes AI.
May 24, 2023
Pretty basic, but good for a new seller. As a more long term seller, it didn’t have the detail I was hoping for.
Displaying 1 - 19 of 19 reviews