Talent Makers is a solid book for anyone new to the world of recruiting. The book is targeted at hiring managers and executives, but I think it's also a concise summary of best practices for those working in recruiting / candidate experience.
Despite being written by the co-founders of Greenhouse Software, the book does a good job of focusing on typical problems in hiring and foundational, technology-agnostic solutions, and not pushing their product too hard—but if you are interested in a technology solution they happen to sell one. The authors use a bit of hyperbole in describing the status quo—or at least I should say I hope they do, as it seems extremely chaotic—but this again doesn't detract from the robustness of their solutions.
The main ideas of the book are:
WHY
- Hiring is really important. You need to be competitive at hiring to be competitive at whatever else you do.
- Employee Lifetime Value (ELV) is a way of putting an ROI on hiring. Despite making the point this can be done for all roles, not just sales roles, all examples are about sales roles. Actually attaching a number to the ROI of a hire is extremely difficult in practice, and I found this section a bit lacking.
WHAT
- Structured Hiring is a procedure you can follow to consistently both get the relevant information about candidates, setting yourself up to make good decisions
- Competency 1: "Own every moment of your hiring experience" - Candidates are interviewing you as much as you are interviewing them, and they have more choice then ever. You need to wow them, and that's more than compensation and perks. It's about how you make them feel during the process and as they are making a major decision about how to spend the next few years of their lives. Examples: send candidates a thank-you note after an interview; get leadership involved in a post-interview call or on Glassdoor.
- Competency 2: "Identify and attract the best talent" - You need a brand, and you need to put in effort to find candidates. The best candidates are rarely looking. To get referrals, incentivize the action you want and have a tight feedback loop (Pavlovian).
- Competency 3: "Make confident, informed hiring decisions" - Using a standard, rigorous process will allow you to make less biased decisions.
- Competency 4: "Use data to drive operational excellence and improve over time" - Use KPIs (suggested: qualified candidates per opening; candidate survey results; source to close; offer acceptance rate; hires to goal); invest in Recruiting Ops with focus on: data governance; consistent processes; proactive transparency; technology and automation
HOW
- "Talent Makers" - Leader: Build a culture of hiring. Magnet: Attract/pursue top talent. Partner: Enable recruiting team.
- "Changing Minds" - Identify an ally. Identify an entry point. Good data takes time. Great hiring is hard, but it's absolutely worth it.
Additional notes:
Insights from Andres Traslavina @ Whole Foods:
Interview process has three components:
1) Can you do this job?
2) Would you love to do this?
3) Can we work together?
Stages of process:
- Attract
- Hire and Onboard
- Engage and Reward
- Serve
- Perform and Grow
- Exit
Insights from Jan Fiegel @ Sidewalk Labs:
TIP: When writing interview feedback, write up the pros and cons from an interview before writing the conclusion. This will help you form a conclusion based on the evidence, rather than adding evidence to support your conclusion.
Insights from Gerry Alvarez @ Google
Try to close the feedback loop after the onboarding process. Follow the employee and see if strong interview feedback is turning into strong employee performance—is the process working?
Insights from Jill Macri @ Airbnb
Try to find out what differentiates you. Ask new hires why they joined. Find ways to get that feedback.
Ensure candidates understand your business model, that they can grok it and get excited about it.
Insights from Katie Burke @ HubSpot
Don't put required years of experience on a job post. That is not a skill, that's a proxy for an assumed skill. Dig in and determine what you really need.