The Undefeated Marketing System : How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents

by Phillip Stutts

You hate politicians. Who doesn’t in today’s world? But you have more in common with politicians than you may you both need a proven, foolproof marketing system to succeed in today’s tumultuous marketplace. The stakes have always been high, but with so much economic disruption in the world, they’re even higher now—and you can feel it. What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and startup companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? Now you can. In The Undefeated Marketing System, bestselling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business. With more than twenty-five years of campaign and research experience, Phillip will reveal, for the first time ever, his system that elects presidents and builds billion-dollar companies. If you’re a small business owner, entrepreneur, executive, or marketing professional determined to beat the competition in any economic environment, this is your next must-read book.

Genres: Business

314 pages, Kindle Edition

Published April 20, 2021

About the author

Best-selling author Phillip Stutts comes from the cutthroat world of political and corporate marketing and has been described as a “marketing maverick reshaping business success using the secret formula that gets presidents elected.” Contributing to 1,535 election victories, including three U.S. Presidential victories and working with multiple Fortune 200 companies, Phillip plays the game of political and corporate marketing on the highest level, battling it out with fierce competition, multi-billion-dollar budgets, and a win or die mentality.

He is the founder and CEO of Win BIG Media (a corporate marketing agency) and Founder/Executive Chairman of Go BIG Media (a political marketing ad firm).

Phillip has spoken in front of 50 million+ people in his career, he’s repped by VaynerSpeakers (Gary Vaynerchuk’s speaker bureau) and Keppler Speakers (largest speaker’s bureau in the U.S.) and made more than 563 national media appearances including ESPN, CBS, FOX BUSINESS, FOX NEWS, MSNBC, and CNN. Phillip has been interviewed by renowned business, entertainment and health leaders including: Anderson Cooper, Gary Vaynerchuk, Peter Diamandis, James Altucher, Michael Hyatt, Adam Carolla, Dr. Drew Pinsky, and Dr. Steven Gundry.

Phillip has written multiple best-sellers, including his latest book titled “The Undefeated Marketing System: How To Grow Your Business and Build Your Audience Using The Secret Formula That Elects Presidents” (which hit the top #65 out of 6 million titles on Amazon).

FOX BUSINESS has lauded Phillip for creating “a marketing system that has generated record sales” for his clients and also described him as a “marketing genius.”

Reviews

[James Quandahl · Rating 5 out of 5]

Finished this book in one week and wow, I loved it! I’ve already suggested it to many friends and have implemented many of the strategies in my own businesses.

Here are some of my many takeaways:

1. Your marketing agency should work themselves out of a job

"The mission of your marketing agency shouldn't only be to spend your money building a new customer base forever. It should also be to build loyalty. In fact, it should be every marketer's goal to work themselves out of a job. They should want your company to have such a loyal demand and such crazy, raving fans that you don't even need your marketing firm anymore.”

2. Comparatising...AKA "Going negative"

"When you're comparatising, you're not screaming until you're blue in the face about how terrible your competitors are. You're letting your audience come to their own conclusions. That way, they feel more ownership over their choices."

For example: “Still buying your clothes from a shoe company? Just don’t do it.”

3. Each company needs a unique marketing strategy, but the steps to build this strategy are the same for all companies.

“Some people respond to social media advertising, while others gravitate toward television ads or even direct mail. Your marketing goal shouldn’t be to use as many tactics as possible to reach as many people as possible. It should be to use the right tactics to read the right people in the way they want to receive them.”

If you’re an entrepreneur read this book to learn to wisely spend your marketing dollars.

If you’re a manager read this book to help lead your marketing team and to wisely spend your marketing dollars. And throw away that old saying, “Half of all marketing dollars are a complete waste. The only trouble is… I don’t know which half.”

If you’ve read many marketing and business books in the past then read this book to learn the formula that is getting politicians elected and helping companies compete in a crowded market where consumers are viewing 10,000+ ads per day.

Enjoy!

[Donna Cutting · Rating 4 out of 5]

Pros: I definitely learned a great deal from this book. His 5 steps are helpful, especially if advertising is part of your strategy. I listened to the audiobook and bookmarked several ideas to go back and listen to them again.

Cons: It's more of a What and Why book with very little How. He offers complimentary consulting at the end of the book, so I get the sense the book was written to bring in more customers to his marketing agency. I would have liked to know how they are surveying people, what types of questions to ask, etc.

Things to consider: The majority of the steps are focused on creating paid advertisements, so if that's not your strategy the book's impact will be limited. Also, while the author states the book is non-partisan (and the ideas certainly are), the author is for sure Republican - which is fine. However, depending on your leanings you may enjoy reading/hearing stories of how he helped to get Trump and DeSantis elected. Or you may find it difficult to hear how people were manipulated to lean toward those two candidates.

[Tom Hawkins · Rating 5 out of 5]

This is one of the most important reads in years. However, it’s depressing to learn how how much of the marketing dollars spent in my business the last 40 years has been wasted. I now know that almost 100% marketing efficiency is achievable because of what I’ve learned reading this book. Now I just need to apply it. Pray for me, taking action is always been my weakness.

[Michael Taggart · Rating 5 out of 5]

Phenomenal Strategy

Philip does it again. He gives words to explain the strategy that guarantees marketing success. Being in the industry for 20 years, it immediately became apparent to me why some of our campaigns failed and others succeeded. This is a must read for any digital marketer. Stray from the 5 steps at your own peril.

[Nerces Mavelian · Rating 5 out of 5]

A better explanation of how Bid Data marketing works

Great insight on the world of Bid Data marketing, how it works, and what to avoid. Looking forward to working with Phillip and his team, soon.

[Adam Weddle · Rating 5 out of 5]

Entrepreneurs and marketing professionals

This is a must read if you, a) want to explode your business with new clients or b) are a marketing professional that wants to make a bigger impact for your clients. So many notes to take and ideas to implement.

[Jenna · Rating 4 out of 5]

A good read- a bit long after going through the framework but good stories, well written. I’d definitely recommend

[Rusty Robson · Rating 5 out of 5]

Bottom-Up Marketing

Phillip and his team are genius. While the concepts in this book might sound like common sense, believe me after working in the trenches, businesses don’t think like this. A truly unconventional approach based on real insight can produce game changing campaigns and messaging. I recommend this book and Phillip’s agency 100%.