خط مشی گذاری در صنعت گردشگری، دیروز، امروز، فردا

by David L. Edgell Sr, حمید ضرغام بروجنی (Translator), مرتضی بذرافشان (Translator)

The wellspring to the future global growth in tourism is a commitment toward good policy and strategic planning. Governments, the private sector, international organizations, academic institutions, and not-for-profit agencies must be the leaders in developing sustainable tourism policies that transcend the economic benefits and embrace environmental and cultural interests as well. Tourism Policy and Planning: Yesterday, Today, and Tomorrow (second edition) offers a comprehensive look into the policy process and how policies link to the strategic planning function as well as influence planning at the local, national and international levels.

This second edition has been fully revised and updated with important new chapters and case studies that reflect the many important developments in the travel, tourism and hospitality industry and subsequent new policies and plans needed to better understand the nuances and issues in the travel, tourism and hospitality industry. The second edition features:

Updates to reflect recent developments and issues ranging from global economic and cultural issues to concerns for increased national and local leadership in tourism policy and strategic planning
Three new chapters: “Barriers and Obstacles to International Travel”, “The International Tourism Policy Process”, and “Transformative Leadership, Poverty Alleviation and Tourism Policies”
New case studies throughout the book to illustrate practical applications of policy and planning at the international, regional, national and local levels to provide a solid foundation for a better understanding of new travel and tourism concepts and issues
Examination of the past, present, and future of tourism policy development and strategic planning to equip professionals, academicians, and students to better understand the global tourism marketplace.

319 pages

First published May 13, 2013

Reviews

[Liz · Rating 3 out of 5]

Interesting case studies and not too much academic stuff from an academic. I just hope he's right.