Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals

by Zvi Band, Steven Jay Cohen (Reading)

A proven step-by-step approach to leveraging the unique power of relationships to your best business advantage. Our professional relationships are the most important asset we have when it comes to growing our careers and our businesses. Most people think of this as “networking”. But in today's hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more social media “friends” and “connections”. This transformative guide from relationship marketing expert Zvi Band shows you how to deepen your personal connections to achieve your professional goals - using the CAPITAL strategy of relationship-building The basic idea behind these powerful tools is Effective relationship building is not about acquiring new contacts. It's about strengthening your connections with the key people who will help you drive your business forward. Through a combination of personal research, best practices, and case studies, Band provides a prescriptive strategy you can customize and follow every day. You'll find cost-effective, high-yield tools that can be implemented via social media and other digital platforms. You'll discover the best-kept secrets of the most popular companies in the world - and time-saving techniques for achieving similar results with your own customers. Most important, you can make the most of what you already the simple human connections that make everything worthwhile. In business, as in life, it all comes down to the quality of your relationships. When the right people are on your side, Success Is in Your Sphere .

Genres: Business

Audio CD

Published June 22, 2021

Reviews

[Zvi Band · Rating 5 out of 5]

I'm biased. No shame.

[Lori Schaffhauser · Rating 3 out of 5]

I currently use this author’s crm system, so, at many times I thought the book was selling me on ideas I am already familiar with. But I liked the actionable tips.

[Adelaida Diaz-Roa · Rating 4 out of 5]

First three chapters: meh
The other ones: ⭐️⭐️⭐️⭐️⭐️
Lots of great tips, ideas and templates on how to nurture your network / sphere of influence which is so important for everything in life.