Fondamenti di strategia

by Robert M. Grant, Judith V. Jordan

Proponendo un approccio integrato che mette a frutto i contributi di economia industriale, teoria delle organizzazioni e analisi finanziaria, il manuale fornisce i concetti, gli schemi teorici e le tecniche necessari per adottare decisioni strategiche ottimali. Grazie alla chiarezza espositiva, alla sintesi della trattazione, all'attenzione dedicata a casi concreti il testo presenta caratteristiche di grande accessibilità e consente un proficuo utilizzo immediato a studenti e manager.

Genres: Management, Business, Nonfiction

299 pages, Paperback

First published January 1, 1991

About the author

Robert Morris Grant is a scholar and teacher of strategic management.


There are more authors with this name in this data base. For the theologian gp to Robert M. Grant.

Reviews

[David Mayes]

This is my choice as undergraduate strategy text. It is a keeper. It addresses the subject of strategy exactly the way I would do it if I wrote a book. Hits the high tech strategy topics that are near and dear to my heart, so it followed very smoothly from my industry analysis course last term. BTW I was unable to find any useful industry analysis text...but Industry Analysis is Chapter 2 in this book. Excellent instructor resources and case studies.

[Amin elahifard]

The book refers to trade the world's major angles and try to provide a clear understanding to the reader.

[Bookreadingnarcissist]

Waste of time.

[Simon Skjæraasen]

Great for developing an understanding of strategy on a corporate level.

[Samantha Kiss]

Ready for my final exam

[Sopikaa]

This book gives me a very good knowledge about implementation of strategy

[ERICAG]

Manuale accademico che introduce e spiega che cos’è la strategia e quali sono le principali strategie competitive. Abbastanza chiaro e pieno di esempi che facilitano la comprensione.