Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence

by Roderick Jefferson

Sales Enablement 3.0 Is Both an Art and Science! There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with Sales leaders to understand their wants, needs, and expectations. At its core Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy! This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring and iterating a world class sales enablement organization.

154 pages, Kindle Edition

Published April 23, 2021

Reviews

[Tim Hughes · Rating 5 out of 5]

"Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence" by Roderick Jefferson is a masterclass in the evolving world of sales enablement. With over two decades of experience, Jefferson distills complex strategies into practical, digestible insights that any sales professional, from frontline reps to leadership, can implement. His hands-on approach to building a holistic enablement strategy aligns teams, tools, and techniques for maximum impact. The book is rich with case studies and actionable takeaways, making it invaluable for both those new to the field and seasoned professionals looking to refine their approach.

One of the standout elements of the book is its focus on the importance of communication and collaboration across departments, a theme that Jefferson emphasizes as key to sustainable success. He skillfully bridges the gap between sales, marketing, and customer success, showing how integrated efforts result in better outcomes. Jefferson's voice is both authoritative and accessible, making this not just a guide but a go-to resource for anyone aiming to drive sales performance and enhance customer engagement. If you’re serious about taking your sales enablement efforts to the next level, this book should be at the top of your list.

[Abu · Rating 5 out of 5]

Picked this up as I was interested in the different aspects and roles in sales.
Roderick describes the standing up a sales organization from a 1-person/ team/ function perspective. The motions between the roles shared within his wealth of experience really brings this book to life.
I worthy recommendations for anyone interested in sales.

[Julie Wolfe · Rating 3 out of 5]

Solid basics of the profession with good Qs to ask of your organization and team.

[Zane Davis · Rating 4 out of 5]

Fine for the right org, but didn’t feel applicable to mine.

[Doug Skinner · Rating 4 out of 5]

Roderick has the passion to deliver the Enablement message and his experiences ring true for the benefit of revenue leaders. Highly recommend as it has relevant stories, frameworks, and optimism. Rewarding read.