RE:Think Innovation makes coming up with great ideas everybody’s business. People think innovation isn’t sustainable, so they make it much harder than it has to be. Experts portray it as confusing and complicated so they can charge big fees. Executives make it intimidating and complex, so they appear smarter and important. Traditional innovators imply you need a special degree or training to know how to do it right. The truth is, consistently coming up with great ideas isn’t a talent one is born with or a skill that takes years to learn. It’s actually a simple 5-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve. RE:Think Innovation answers the question of how to tie individual competence with innovation techniques to direct corporate outcomes. Within its pages, Carla Johnson shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Ultimately, this is the path that makes organizations genuinely nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time.
I've had this book on my shelf for a few years now and I'm really sorry I didn't pick it up earlier. I'm not in business and I don't need to think of innovation to promote a business idea. However, I AM in academia and I'm also a writer/novelist. This book gave me a lot of ideas that I can apply to my own field and my own interests. The writing is snappy and the stories that illustrate the point is spot on. This is a wonderful book to not only promote innovation but also motivation.
Very easy read, lots of practical suggestions and engaging examples. Putting all the steps into practice is a challenge, especially in a dispersed setting. Definitely aimed at an situation where there is regular physical contact among the team. However there is still much to gain from working through the steps suggested in virtual setting.