LinkedIn Made Simple: Fat Strategies in a Thin Book

by Ryan Rhoten, Andy Foote

Despite being one of the oldest Social platforms, LinkedIn is still largely misunderstood. Is it a place for your resume or a goldmine for leads? Somewhere between those spectrums lies the confusion most users experience. This confusion leads users to "gurus" who happily sell you one piece of the LinkedIn puzzle. To be successful on LinkedIn, you need the box with the picture to understand how the puzzle pieces fit together. LinkedIn Made Simple is the box with the image. With over 100 identified strategies, LinkedIn Made Simple provides you with a structured, step-by-step method to get the most out of LinkedIn to impact your business or career. 

152 pages, Kindle Edition

Published April 30, 2021

Reviews

[Katie · Rating 5 out of 5]

In a world of countless "gurus" who have a "proven path to LinkedIn Domination," this book brought a very clear, actionable, human approach to growing relationships on LinkedIn. Ryan talks about everything from how to set up your profile (as an individual, business and job seeker!) to how the algorithm works and all the ways that gaming it will NOT work. I imagine I'll reference this book again and again as I develop my own LinkedIn presence and help guide my clients to do the same. I'm thankful for the generous advice found in this book -- he really did make LinkedIn feel simple.

[Stephen Adams · Rating 5 out of 5]

This strategy-rich book helps you increase the impact of LinkedIn on your company.

This book will be part of my roadmap to growing how I use LinkedIn and after that will be a reference for inspiration as I continue to evolve.

It’s that useful.

Andy and Ryan make this a personal journey, give you the real talk - that there are no shortcuts - and also help prevent you making some big mistakes.

I have been on LinkedIn for years but I now have a renewed energy to make more of this great platform.

[Tim Hughes · Rating 5 out of 5]

I rate the book 5 stars as Ryan and Andy for providing a practical guide to Linkedin. Key to me is there is no fluffy start that talks about their journey, they hit you with 30 points that you can implement now.

I will add the same comment I made for Dan Disney’s recent book “The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine”

When I was talking to my publisher about my first book “social selling - techniques to influence buyers and change makers” they said to me “the world does not need another book about LinkedIn”.

The first reason was that, as Linkedin is continually evolving, the book will soon be out of date and the second reason was that there are so many books on how to use LinkedIn.

Against that context, Ryan and Andy has courageously taken on the challenge of a book about LinkedIn and on page xiii they point out there are 700 million people on Linkedin and at the time of writing this review there are 756 million. While that fact should not distract the reader, you can see a flaw. There is, nothing on “creator mode” for example, so there will be a shelf life to this book at some point.

I’m also aware of four other Linkedin books that were published recently, as my publisher remarked the market is busy.

Ryan and Andy take us through a process of setting up our Linkedin profile, there are lots of photos of the screen on Linkedin which helps. For those that may not have used Linkedin before this would be helpful. One thing I thought was missing was discussion about the psychology of why you should doing this.

[Rebecca Matchette · Rating 4 out of 5]

Great Core Info

I was pretty well versed in LI before reading this but did pick up a few nuggets mostly around the algorithms and secrets of LI. Book would be good tool in my individual coaching practice. Volume discounts?

[Anza Goodbar · Rating 5 out of 5]

Clear concise and practical how tos.

It was an easy read with actionable steps to master LinkedIn. The strategies listed in the book were easy to implement.