Re:imagining Change: How to Use Story-Based Strategy to Win Campaigns, Build Movements, and Change the World

by Patrick Reinsborough, Doyle Canning, Jonathan Matthew Smucker (Foreword)

Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture.

Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.

225 pages, Kindle Edition

Published October 1, 2017

Reviews

[Melissa]

This relatively brief but mighty book is one I'd love to see as required reading, both for the power of what it teaches us to do and the review of movements past to drive reflection on where we are as a society and world. The story of Greenpeace, their shift to saving the whales and what the people actually did - endangering their lives out on small boats literally trying to save whales captured by employees on enormous tankers - is amazing in itself, and WHY the imagery was important in changing the narrative is amazing, something I had never really pieced together before. The whales were the victims. Yes, and we needed to protect them. For their sake, and ours. (In some cases, we still do, and some species may not survive past destructive practices, but that's another conversation.) That's just one example found in this book, many of which were, in part, worked on by the authors. This is a very well written, highly instructive book with plenty of examples to solidify what you're learning as you read it. Well done! And for potential readers: if you want to DO something, about just about anything on any scale, read this book.