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Do What You Love, Love What You Do: The Empowering Secrets to Turn Your Passion into Profit
***THE SUNDAY TIMES BESTSELLER***It's time to turn your dreams into reality. You just need a mentor to guide the way.Holly Tucker MBE - co-founder of notonthehighstreet, and creator of Holly & Co - is on a mission to change business forever. Having inspired over 100,000 entrepreneurs and identified the keys to their success, in Do What You Love, Love What You Do, she now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life.Demystifying the grey world of business, whether you've yet to take your first steps or find yourself stuck in a business rut, this beautiful and vibrant book will allow your dreams to take flight. Holly looks back at her own story, sharing her biggest lessons and proven advice on creating and growing a business. From side hustle to full-time, from defeating your confidence gremlins to creating an empowered community, Holly reveals both the skills and the mindset any founder needs to help their business thrive.A book like no other, Do What You Love, Love What You Do also shines a light on the creative community, showcasing the brilliant and unique output of small businesses, inspiring you to join them in their success.There are now over 5 million small businesses in the UK - join the movement with the ultimate small business bible.
217 pages, Kindle Edition
Published May 6, 2021
37 people are currently reading
248 people want to read
About the author
Holly Tucker
13 books283 followersHolly Tucker teaches at Vanderbilt University, where she holds appointments in the Center for Medicine, Health & Society and the Department of French & Italian. Her writing has appeared in the New Scientist, the Wall Street Journal, the San Francisco Chronicle, Christian Science Journal, among others. Holly is also the author of Blood Work: A Tale of Medicine & Murder in the Scientific Revolution (Norton, March 2011), and edits the general history website Wonders & Marvels.
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Displaying 1 - 13 of 13 reviews
January 19, 2023
I’ve always been a huge fan of Holly Tucker and throughout lockdown her Conversations of Inspiration podcast and Instagram lives kept me motivated to keep going with my own business.
I loved the easy to digest and practical advice in this book. It’s a must-have for any entrepreneur- especially if you run a product based business. Everything you’ve ever felt - as a business owner…Holly has felt too, which makes you feel empowered. It’s like having a coaching session with Holly herself and I know I will refer back to it a lot in the future.
I just bought a physical copy to keep on my desk in times of need! ❤️
I loved the easy to digest and practical advice in this book. It’s a must-have for any entrepreneur- especially if you run a product based business. Everything you’ve ever felt - as a business owner…Holly has felt too, which makes you feel empowered. It’s like having a coaching session with Holly herself and I know I will refer back to it a lot in the future.
I just bought a physical copy to keep on my desk in times of need! ❤️
May 11, 2021
I have been a fan of Holly Tucker for years so knew I had to read this book. It is a business and self-help book all in one, and takes (as Holly calls it) the ‘grey’ out of the business world. As a small business pioneer Holly knows exactly what works and not only tells you what she has done but provides sections of ‘Holly’s hacks’ throughout with active participation you can take away and do yourself.
My favourite part was the small business products alongside the text, and I was always excited to see what product was coming next.
I highly recommend buying the physical book to enjoy these images, and I for sure will be referring back to it as I folded down many pages!
My favourite part was the small business products alongside the text, and I was always excited to see what product was coming next.
I highly recommend buying the physical book to enjoy these images, and I for sure will be referring back to it as I folded down many pages!
August 10, 2021
A lovely feel good small business hype book. It covers in brief a wide range of topics crucial to running a small business, from building a team to finances, coping with failure to recognising success.
It successfully hypes the reader up into feeling focused, kinder to yourself and positive about the future. By the end of the book you’ll have rediscovered your can do attitude!
It is also punctuated throughout with beautiful photography of small business products.
A good book for small business newbies or someone who’s lost their small business spark (you can do it!).
Whilst it has a dozen or so helpful one line takeaways - small activities to try or things go away and google - I feel it falls down a bit in the same way many small business ‘guides’ do: it isn’t a ‘how to’. There are powerful sections on what must be done (nailing your finances! Branding is everything!) but not a step by step how. Of course no two businesses are the same so there is no generic process, but a little more guidance would be magic.
In addition (and I may have the wrong impression of Holly as I don’t know much about her) I feel a lot of successful business people are talking about mental health, balance and avoiding burnout... in the same sentence that illustrates they burnt themselves out achieving the very success that led them to write a book... Where is a book from someone who didn’t burn out, who worked 10-3pm three days a week, surfed every Thursday, learnt to bake artisanal breads and achieved the same level of success? Plus, of course, detailing exactly how they did it in a numbered list ;) it seems burnout is a rite of passage.
It successfully hypes the reader up into feeling focused, kinder to yourself and positive about the future. By the end of the book you’ll have rediscovered your can do attitude!
It is also punctuated throughout with beautiful photography of small business products.
A good book for small business newbies or someone who’s lost their small business spark (you can do it!).
Whilst it has a dozen or so helpful one line takeaways - small activities to try or things go away and google - I feel it falls down a bit in the same way many small business ‘guides’ do: it isn’t a ‘how to’. There are powerful sections on what must be done (nailing your finances! Branding is everything!) but not a step by step how. Of course no two businesses are the same so there is no generic process, but a little more guidance would be magic.
In addition (and I may have the wrong impression of Holly as I don’t know much about her) I feel a lot of successful business people are talking about mental health, balance and avoiding burnout... in the same sentence that illustrates they burnt themselves out achieving the very success that led them to write a book... Where is a book from someone who didn’t burn out, who worked 10-3pm three days a week, surfed every Thursday, learnt to bake artisanal breads and achieved the same level of success? Plus, of course, detailing exactly how they did it in a numbered list ;) it seems burnout is a rite of passage.
November 9, 2024
Maybe it was not the right time for me to read this one, but I somehow felt like it was mieh. I mean, it’s a very encouraging book but I kinda knew almost anything in it, I felt like they were all some kind of generic truths. There wasn’t a new info in there that I found enlightening regarding making a business, it was only for the theoretical part to encourage you and convince you to do not hesitate and go for it no matter what. Which is great if you need this push ✨
Don’t get me wrong, It’s a very inspiring and encouraging read and it will give you hope and push you to follow your dreams etc, but maybe it was not the right time for me.
Don’t get me wrong, It’s a very inspiring and encouraging read and it will give you hope and push you to follow your dreams etc, but maybe it was not the right time for me.
March 31, 2022
Great advice from the woman who started 'Not On The High Street' for anyone who is contemplating starting their own business. Plenty of information, some relevant, some not so much. Overall a positive read with lots of encouragement from a highly reliable source.
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June 10, 2021Here’s my review
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July 16, 2021
I needed this book! Great ideas, awesome advise!
September 11, 2021
A great book for anyone with a small business wanting some colourful, inspiration!
December 20, 2021
A motivational guide to starting your own small business! Loved Hollys empowering and to the point attitude!
January 30, 2022
Really well presented and engaging. I felt really inspired reading this
February 10, 2022
It was such an amazing, inspiring and positive book! It’s like your own cheerleader in a form of a book who says how it is - running a business is hard work but oh so, so rewarding.
August 28, 2022
Really enjoyed the read but covered most of what I already knew. Great one if you'd like to start a business or are looking for some inspiration/motivation.
December 8, 2025
"Perfect its not what you should aim for, as it has never led to guaranteed success. Getting it done, on the other hand, gives you a much better chance."
Displaying 1 - 13 of 13 reviews