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Twitter Power: How to Dominate Your Market One Tweet at a Time
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power , Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
248 pages, Hardcover
First published January 1, 2009
45 people are currently reading
773 people want to read
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Displaying 1 - 30 of 85 reviews
June 30, 2012
This book livened up Twitter for me. As I read, I started to think about my favorites, as in my favorite podcasts, movies, and books. I started to see what people connected to those texts were active on Twitter. I began to follow them and interact. Comm does a nice job of breaking things down into actionable lists.
September 3, 2010
It Makes a Whole Lot of Twitter Sense Now
Hi there! You’ve seen it. I’ve seen it. Yes, we’ve all seen it. And we’re all excited by that unmistakably familiar Blue Birdie. All the buzz about it and its tweets on traditional media outlets has probably brought you to this page. I would not be surprised to hear that the hype surrounding this microblogging sensation known as Twitter has led you here, wondering whether or not you should purchase this book.
For starters, here are the $16.47 (or insert however much this book may cost you by the time you’re reading this review) questions to ask yourself: Do I know how to leverage Twitter for online marketing and branding? And if not, can I possibly figure it out without this book?
If you answer “yes” to any of the questions above, you can skip the rest of this review. You are a marketing genius. You don’t need this book, and you definitely don’t need to waste your time and money on it.
But, on the other hand, the chances are you’ll answer “no” to both questions. No worries, because you are not alone. There are many of us.
In fact, there are lots of us in the Gen Y cohort without the slightest clue of how to work this new gig. You may have heard of the popular notion that today’s younger generation grasps the workings and capabilities of social media sites like Twitter. The media loves to propagate this, and, well, it’s simply a myth. Just because we tweet for fun does not mean we know how to leverage Twitter for business and online marketing. Hence, there is this need/demand for Twitter Power.
More importantly, the good news is that this book is made for you. Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm is a conversational, very easy to read guidebook chock full of insightful and actionable marketing strategies and techniques.
With all the initial wonder/amazement associated with the technological innovation of social media, Mr. Comm makes you realize that Twitter is really just another marketing channel by which your target market consumes its information. As such, branding—whether personal or corporate—is paramount. At its most basic, branding means getting your name out there and remaining in the hearts and minds of people. But to do so effectively, you have to build great content and you have to offer something of real value.
This is the forte of this book. It creates a paradigm shift for you, broadening your perspective of social media sites as a whole. What does this mean? It means that the marketing tips you ultimately gain in this book are transferrable to other social media sites like Facebook and MySpace among others. The only thing you have to do is “tweek” (pun intended) it a little. The general concept still applies. And it’s key.
All in all, for the timelessness and wide applicability of the advice, I give this book 5 stars.
So what are you waiting for? Get this book now. Let Mr. Comm show you how you can unleash Twitter Power for your company. It may not make much sense right now. But after reading this book and doing the 30-day plan to dominating Twitter near the end of the book, it will certainly make a whole lot of Twitter sense!
Hi there! You’ve seen it. I’ve seen it. Yes, we’ve all seen it. And we’re all excited by that unmistakably familiar Blue Birdie. All the buzz about it and its tweets on traditional media outlets has probably brought you to this page. I would not be surprised to hear that the hype surrounding this microblogging sensation known as Twitter has led you here, wondering whether or not you should purchase this book.
For starters, here are the $16.47 (or insert however much this book may cost you by the time you’re reading this review) questions to ask yourself: Do I know how to leverage Twitter for online marketing and branding? And if not, can I possibly figure it out without this book?
If you answer “yes” to any of the questions above, you can skip the rest of this review. You are a marketing genius. You don’t need this book, and you definitely don’t need to waste your time and money on it.
But, on the other hand, the chances are you’ll answer “no” to both questions. No worries, because you are not alone. There are many of us.
In fact, there are lots of us in the Gen Y cohort without the slightest clue of how to work this new gig. You may have heard of the popular notion that today’s younger generation grasps the workings and capabilities of social media sites like Twitter. The media loves to propagate this, and, well, it’s simply a myth. Just because we tweet for fun does not mean we know how to leverage Twitter for business and online marketing. Hence, there is this need/demand for Twitter Power.
More importantly, the good news is that this book is made for you. Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm is a conversational, very easy to read guidebook chock full of insightful and actionable marketing strategies and techniques.
With all the initial wonder/amazement associated with the technological innovation of social media, Mr. Comm makes you realize that Twitter is really just another marketing channel by which your target market consumes its information. As such, branding—whether personal or corporate—is paramount. At its most basic, branding means getting your name out there and remaining in the hearts and minds of people. But to do so effectively, you have to build great content and you have to offer something of real value.
This is the forte of this book. It creates a paradigm shift for you, broadening your perspective of social media sites as a whole. What does this mean? It means that the marketing tips you ultimately gain in this book are transferrable to other social media sites like Facebook and MySpace among others. The only thing you have to do is “tweek” (pun intended) it a little. The general concept still applies. And it’s key.
All in all, for the timelessness and wide applicability of the advice, I give this book 5 stars.
So what are you waiting for? Get this book now. Let Mr. Comm show you how you can unleash Twitter Power for your company. It may not make much sense right now. But after reading this book and doing the 30-day plan to dominating Twitter near the end of the book, it will certainly make a whole lot of Twitter sense!
May 24, 2020
The News-Gazette's Margo L. Dill said the book is best suited for Internet marketers who want people to view a website or to sell merchandise. She said that reading articles about Twitter instead of the book would be preferable for people using Twitter for personal use like keeping up to date with celebrities. Dill praised the book for being an "easy read for a book about technology and social marketing".
In CNET article titled "Twitter power? For real?", journalist Charles Cooper criticized the book for providing a "phony formula where you just paint by the numbers". He said the book is "devoted to doling out tips on how to game the system to reel in 'loyal customers and more sales overall'". Cooper found Twitter Power contradictory because it says that Twitter is "not a place where people come to sell—and pushing sales hard on Twitter just isn't going to work", but almost immediately after says that following people on Twitter could get them to become customers.
Mike Werling of Entrepreneur described Twitter Power as "Joel Comm's ode to the haiku of blogging". Linda L. Richards wrote in January Magazine that Twitter Power was a "blazingly lucid book" that is "well thought out, friendly and entirely easy to follow". Mint columnist Sidin Vadukut extolled the book for being "free of jargon and effective" and that Comm "writes with a jocular simplicity that makes you want to play along".
In CNET article titled "Twitter power? For real?", journalist Charles Cooper criticized the book for providing a "phony formula where you just paint by the numbers". He said the book is "devoted to doling out tips on how to game the system to reel in 'loyal customers and more sales overall'". Cooper found Twitter Power contradictory because it says that Twitter is "not a place where people come to sell—and pushing sales hard on Twitter just isn't going to work", but almost immediately after says that following people on Twitter could get them to become customers.
Mike Werling of Entrepreneur described Twitter Power as "Joel Comm's ode to the haiku of blogging". Linda L. Richards wrote in January Magazine that Twitter Power was a "blazingly lucid book" that is "well thought out, friendly and entirely easy to follow". Mint columnist Sidin Vadukut extolled the book for being "free of jargon and effective" and that Comm "writes with a jocular simplicity that makes you want to play along".
April 26, 2015
Here’s Where to Learn the Latest Twitter Insights
Whenever I want to tackle a new skill or a new tool, I turn to experts—people who have thoroughly tested a tool or skill and mastered it. It's what you gain when you read TWITTER POWER 3.0 from Joel Comm and Dave Taylor. If you want to start on Twitter or build a following then you need to read and follow the experienced advice in this book. For example, in Chapter 5: Building a Following on Twitter, the authors write, "The most important is the piece of advice that remains golden whatever you are doing on the Internet: produce content that’s interesting, fun, and valuable." (Page 85)
In the detailed Chapter 11: How to Make Money on Twitter, they write, "It's worth reminding you that the power of Twitter lies in the connections you forge and the relationships you build on the site." (Page 231)
While I am a long-term and active user of Twitter, I gained some fantastic insights reading this book. I highly recommend it.
Whenever I want to tackle a new skill or a new tool, I turn to experts—people who have thoroughly tested a tool or skill and mastered it. It's what you gain when you read TWITTER POWER 3.0 from Joel Comm and Dave Taylor. If you want to start on Twitter or build a following then you need to read and follow the experienced advice in this book. For example, in Chapter 5: Building a Following on Twitter, the authors write, "The most important is the piece of advice that remains golden whatever you are doing on the Internet: produce content that’s interesting, fun, and valuable." (Page 85)
In the detailed Chapter 11: How to Make Money on Twitter, they write, "It's worth reminding you that the power of Twitter lies in the connections you forge and the relationships you build on the site." (Page 231)
While I am a long-term and active user of Twitter, I gained some fantastic insights reading this book. I highly recommend it.
October 5, 2009
Just the right book to power up brands with Twitter
Comm’s book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm’s book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.
Comm’s book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm’s book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.
May 4, 2014
This book was a decent resource, but it is heavily outdated at this point. It had points like 'connect Twitter to MySpace' and suggested social networks like 'Plurk' which I don't think succeeded and no longer run. Also, a lot of the Twitter specific information is no longer current (it suggests 'TwitPic,' which was only useful before Twitter allowed photo uploads, among other things). But much of the information is still valuable.
January 29, 2011
Of all the books and guides to using Twitter for marketing a business, this one is the BEST! Joel explains how to do it, what order to do it, and WHY to do it his way. I've read several Twitter guides, but Joel's method is a well thought-out strategy, not just step by step how tos without benefits or consequences.
May 9, 2017
I've been using Twitter for years, so I didn't learn much from the first half of the book that would help me with my business. Midway through, the book started to pick up; but, it seems there's a talent to tweeting that's difficult to learn beyond the basics. Like other marketing methods, microblogging requires personality paired with lots of experimentation to achieve a subtlety that's still a form of manipulation. I appreciated the sections on building relationship, but it felt like a process to get others to act in a certain way rather than authentic fuel for helping others. Still, I found some good tips and reminders that made the read worthwhile.
May 16, 2017
As a former MySpace addict & a former Facebook and Frienster heavy user, I find Twitter to be the most open, the most user-friendly. Twitter is the easiest to get started and it has the cleanest, simplest and the most intuitive interface among all the social media that I heavily used before.
If anyone of you want to have this book, please contact me. I just want to get rid of it now that I had read it, I need to clear my shelf space in my tiny apartment.
If anyone of you want to have this book, please contact me. I just want to get rid of it now that I had read it, I need to clear my shelf space in my tiny apartment.
May 11, 2018
Lai arī man kā studējošai žurnālistei no šīs grāmatas gudrībām kopējā jēga maza, dažas idejas bija vērts atzīmēt un modificēt savam individuālajam pielietojumam. Ko šajā darbā māca Komms? Viņš sāk ar pašiem pamatiem – pastāsta par to, kas ir sociālie mediji, to pielietojuma iespējām un iezīmē sociālo mediju spēku mārketinga stratēģiju attīstībai.
Plašāk blogā:
http://lalksne.blogspot.com/2011/10/j...
Plašāk blogā:
http://lalksne.blogspot.com/2011/10/j...
January 27, 2018
4 years out of date but still contains some useful information.
December 6, 2018
A nice intro to Twitter specially if you do not know where to start.
Loaded with new ideas to get more followers and plugins to help you improve Twitter's performance.
Loaded with new ideas to get more followers and plugins to help you improve Twitter's performance.
September 12, 2023
The New Twitter!
https://blueskyinvitecode.com
https://blueskyinvitecode.com
June 1, 2010
Well, well, well… here we were all set to publish a write-up on Joel Comm’s recently released ‘Twitter Power’ one of the many, many books that have popped up in the wake of the phenomenon that is the world’s largest social networking micro-blog, when all of a sudden we get a call from the book’s publicist in New York asking if we would like to cover – wait for it – the new edition!
Now assuming Twitter books will be almost as prolific and quick to market as third-party Twitter apps (there are well over 1,000 already), we better get going on this! In ‘Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time,’ writer Comm takes us on a virtual tour of all the main features of the micro-blog site and the numerous ways that Twitter can be used to expand one’s sphere of influence or to build a following by spreading communication on behalf of one’s business. Like many Twitter tomes, Comm explains how to get started on Twitter, how to build a following, the rules of community, tweet protocol and a complete explanation of all the basics needed to begin using Twitter ‘correctly.’ Comm goes onto explain, through many of his personal examples (he is a big social networking blogger as well) how to use basic strategies to build and engage your audience through the quality of your tweets, creating a variety of announcements, contests, etc. Comm further illustrates how to manage teams via Twitter and concludes with a tour of the basic third-party applications available for Twitter (Twit-pic, TweetDeck, Twillow, TwitterCounter, etc…) as well as a discussion of some ways to use the Twitter API.
In the end, ‘Twitter Power 2.0′ is not so much about power (as it’s name implies) but rather Twitter basics. It is a beginners book, not an advanced volume. Perfect for someone who still hasn’t joined the world of Twitter, but apt to be seen as boring or nothing new, for those who have already been using the micro-blogging service for a year or more. If you or someone you know has yet to explore Twitter, ‘Twitter Power’ may be a good place to begin. If you are already a regular user, there is little new here that you won’t already know and may find other books (Brian Solis’s ‘Engage’ for example) more your speed.
Now assuming Twitter books will be almost as prolific and quick to market as third-party Twitter apps (there are well over 1,000 already), we better get going on this! In ‘Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time,’ writer Comm takes us on a virtual tour of all the main features of the micro-blog site and the numerous ways that Twitter can be used to expand one’s sphere of influence or to build a following by spreading communication on behalf of one’s business. Like many Twitter tomes, Comm explains how to get started on Twitter, how to build a following, the rules of community, tweet protocol and a complete explanation of all the basics needed to begin using Twitter ‘correctly.’ Comm goes onto explain, through many of his personal examples (he is a big social networking blogger as well) how to use basic strategies to build and engage your audience through the quality of your tweets, creating a variety of announcements, contests, etc. Comm further illustrates how to manage teams via Twitter and concludes with a tour of the basic third-party applications available for Twitter (Twit-pic, TweetDeck, Twillow, TwitterCounter, etc…) as well as a discussion of some ways to use the Twitter API.
In the end, ‘Twitter Power 2.0′ is not so much about power (as it’s name implies) but rather Twitter basics. It is a beginners book, not an advanced volume. Perfect for someone who still hasn’t joined the world of Twitter, but apt to be seen as boring or nothing new, for those who have already been using the micro-blogging service for a year or more. If you or someone you know has yet to explore Twitter, ‘Twitter Power’ may be a good place to begin. If you are already a regular user, there is little new here that you won’t already know and may find other books (Brian Solis’s ‘Engage’ for example) more your speed.
May 30, 2015
A useful book on how to use Twitter for marketing. Here are some quotes:
“Twitter works best by creating curiosity. People read your tweets, become a part of your life, and want to see what you're up to next. When you announce that you've just written a new blog post, they'll stop by to read it not just because the content is interesting but also because they're interested in what you wrote, or in what you published if you didn't write it yourself.
Curiosity doesn't come because of one tweet, however. It happens through regularly publishing good tweets.”
“You should have a mix of broadcast tweets and conversation tweets. Conversation tweets build community.” A good twitter timeline contains “a mixture of news announcements about blogs as well as personal comments and answers to readers' questions.
That combination is important. Blog post headlines by themselves look very weak on Twitter. Even the sort of hard-hitting headline that social media types love (something like '20 Ways to Gain More Followers') can look desperate when it appears in a tweet.
Instead of saying something about you, they tell readers that you really want them to be doing something for you: you want them to be reading your blog post.
That's exactly the wrong way to go about Twitter, and it's certainly the wrong way to go about driving followers to a blog post and making them regular readers.”
“When you first join Twitter, don't rush to fill your timeline with links that lead to your blog. Tweet about yourself, about what you are doing, are thinking, and would like to be doing.
Reply to what other people tweet, especially those people who appear to have an interest in your topic and in particular Twitter users with large followings, so that their subsequent reply to you will turn up in their timeline for everyone else to see.
Offer advice and solutions to Twitterers who have posed questions or are struggling with something in your field of expertise.
All of that will start to give you a core group of followers who are interested in who you are and what you can do for them. And so far, all you've done is help them. In effect, you will have been priming your market by handing out freebies in the form of free advice—a time-tested marketing strategy.”
“Twitter works best by creating curiosity. People read your tweets, become a part of your life, and want to see what you're up to next. When you announce that you've just written a new blog post, they'll stop by to read it not just because the content is interesting but also because they're interested in what you wrote, or in what you published if you didn't write it yourself.
Curiosity doesn't come because of one tweet, however. It happens through regularly publishing good tweets.”
“You should have a mix of broadcast tweets and conversation tweets. Conversation tweets build community.” A good twitter timeline contains “a mixture of news announcements about blogs as well as personal comments and answers to readers' questions.
That combination is important. Blog post headlines by themselves look very weak on Twitter. Even the sort of hard-hitting headline that social media types love (something like '20 Ways to Gain More Followers') can look desperate when it appears in a tweet.
Instead of saying something about you, they tell readers that you really want them to be doing something for you: you want them to be reading your blog post.
That's exactly the wrong way to go about Twitter, and it's certainly the wrong way to go about driving followers to a blog post and making them regular readers.”
“When you first join Twitter, don't rush to fill your timeline with links that lead to your blog. Tweet about yourself, about what you are doing, are thinking, and would like to be doing.
Reply to what other people tweet, especially those people who appear to have an interest in your topic and in particular Twitter users with large followings, so that their subsequent reply to you will turn up in their timeline for everyone else to see.
Offer advice and solutions to Twitterers who have posed questions or are struggling with something in your field of expertise.
All of that will start to give you a core group of followers who are interested in who you are and what you can do for them. And so far, all you've done is help them. In effect, you will have been priming your market by handing out freebies in the form of free advice—a time-tested marketing strategy.”
December 28, 2009
The subtitle for Twitter Power is "How to dominate your market one tweet at a time." Joel Comm shows how to build up to such domination starting with an introduction to twitter, explaining its origin and the importance to business today.
Twitter Power is an excellent primer on twitter and will provide any novice a road-map to proper twitter use and business integration. For those who have been using twitter for some time, several sections can be skimmed over, but useful tips and techniques can still be gleaned from this book.
From the technical side, twitter setup, customization, website integration, and API implementation are discussed. Sections on twitter technique and business strategy present some of the most important content. In particular, Building a Following on Twitter, The Art of the Tweet, and The Magic of Connecting with Customers on Twitter should be required reading for businesses new to twitter. Following the advice in these swill help businesses avoid common pitfalls and build a strong, trusted twitter presence.
Thousands of web pages of twitter advice can be found via Google. However, a small portion of these pages are as clear and useful as the content found in Twitter Power and it would be difficult to find a single resource containing the wealth of detail and experience found within this book. Joel Comm has written an engaging book that is straight to the point and essential for individuals and businesses looking to integrate twitter into their ongoing online strategies.
Twitter Power is an excellent primer on twitter and will provide any novice a road-map to proper twitter use and business integration. For those who have been using twitter for some time, several sections can be skimmed over, but useful tips and techniques can still be gleaned from this book.
From the technical side, twitter setup, customization, website integration, and API implementation are discussed. Sections on twitter technique and business strategy present some of the most important content. In particular, Building a Following on Twitter, The Art of the Tweet, and The Magic of Connecting with Customers on Twitter should be required reading for businesses new to twitter. Following the advice in these swill help businesses avoid common pitfalls and build a strong, trusted twitter presence.
Thousands of web pages of twitter advice can be found via Google. However, a small portion of these pages are as clear and useful as the content found in Twitter Power and it would be difficult to find a single resource containing the wealth of detail and experience found within this book. Joel Comm has written an engaging book that is straight to the point and essential for individuals and businesses looking to integrate twitter into their ongoing online strategies.
January 27, 2022
This was an amazing and fun book to read – all about Twitter – how to use it, abuse it, lose it. Pretty much anything you might want to know about Twitter is in this book. I took so many pieces of valuable information from it, in addition to what I already knew.
Joel Comm does an amazing job of introducing Twitter, as if to someone who’s never used the product. And while I have been a user for awhile now (both personally and professionally), I still found his tips to be very helpful – even if only for the future. Comm explains the process, the steps one should do prior to writing your first Tweet. He gives great visual examples of everything he talks about, not only from his own Twitter feed but from others.
Then, Comm goes into applications and additions you can use with Twitter to further your knowledge. This is one area that I loved the most – I wrote and tagged so many bits and pieces to try out I can’t wait to get started. Finally, at the end of the book Comm gives you the steps to dominate Twitter in 30 days, followed by a list of great Twitters he recommends.
I highly recommend this book to anyone who’s still new to Twitter, thinking about joining, or just wants to see what else might be out there for them in the Twitter world.
Joel Comm does an amazing job of introducing Twitter, as if to someone who’s never used the product. And while I have been a user for awhile now (both personally and professionally), I still found his tips to be very helpful – even if only for the future. Comm explains the process, the steps one should do prior to writing your first Tweet. He gives great visual examples of everything he talks about, not only from his own Twitter feed but from others.
Then, Comm goes into applications and additions you can use with Twitter to further your knowledge. This is one area that I loved the most – I wrote and tagged so many bits and pieces to try out I can’t wait to get started. Finally, at the end of the book Comm gives you the steps to dominate Twitter in 30 days, followed by a list of great Twitters he recommends.
I highly recommend this book to anyone who’s still new to Twitter, thinking about joining, or just wants to see what else might be out there for them in the Twitter world.
April 16, 2020
Old but still a good quick read.
September 1, 2009
Very informative and offers many great suggestions on how to get started on Twitter, especially for businesses. I really enjoyed the list of Twitter tools that were available that I didn't know about.
In Chapter 11, Joel hands it off to Ken Burge, Preside of InfoMedia, Inc to talk about using Twitter's APIs and the programming aspect of it. This chapter just touches the surface of Twitter APIs, and doesn't dive too deeply into it.
In Chapter 12, Joel asks Kevin Houchin of Houchin Law in Nothern Colorado to talk about the legal issues that may surround the use of Twitter. It's a very informative chapter on things to thing about before you tweet.
Chapter 13 puts everything you read in a nice outline. Great recap for the Twitter newbie.
Chapter 14 lists all the power twitters which I think is too short, but good to know.
Overall, it's a great book if you're just starting to use Twitter, especially business. And if you don't use it for business, it's a nice way to see what tactics businesses are using on Twitter. ;)
Some chapters and techniques are slightly outdated due to new updates on Twitter and the larger user database.
In Chapter 11, Joel hands it off to Ken Burge, Preside of InfoMedia, Inc to talk about using Twitter's APIs and the programming aspect of it. This chapter just touches the surface of Twitter APIs, and doesn't dive too deeply into it.
In Chapter 12, Joel asks Kevin Houchin of Houchin Law in Nothern Colorado to talk about the legal issues that may surround the use of Twitter. It's a very informative chapter on things to thing about before you tweet.
Chapter 13 puts everything you read in a nice outline. Great recap for the Twitter newbie.
Chapter 14 lists all the power twitters which I think is too short, but good to know.
Overall, it's a great book if you're just starting to use Twitter, especially business. And if you don't use it for business, it's a nice way to see what tactics businesses are using on Twitter. ;)
Some chapters and techniques are slightly outdated due to new updates on Twitter and the larger user database.
March 13, 2013
I was attracted to this book because...
This book was released in 2009 as I entered into the writing world. I and no idea what Twitter was and how to use social media with my writing. It took me 3+ years to get to it, and there is another edition out already.
This book was about...
how to use Twitter to build your brand and relations with your audience and market your product.
Things I liked about this book...
Joel Comm brings specific ideas, tips and tools to use Twitter better. I’ve been using Twitter enough to know the value of this suggestions. I will be getting the new edition (2.0) as soon as possible.
Why you should read this book...
If you are thinking of using Twitter as a marketing and platform building tool, this should be required reading. The suggestions are not only practical, but are extremely doable for the average user. I would recommend buying the newer edition of this book, 2.0
This book lived up to the back cover copy...
The back cover of my edition are three endorsements that support the book. This is a great tool to learn to dominate your market one tweet as a time.
July 14, 2009
Twitter Power was a gift from the social networking gods for me. I work in corporate communications and our CEO announced one day that he'd starting tweeting. The entire room gasped. Twitter wasn't part of our immediate communications strategy - namely because none of us understood it well enough to include it, and we were waiting to see if it became a technology with staying power or another fad.
My challenge was immense. I had to learn about using Twitter for business purposes, etiquette, best practices, and how to coach others for use. My learning curve was quite steep and I'm so glad I read Joel Comm's book on business applications for Twitter. It was a quick and simple read.
After finishing the book I felt much more comfortable including Twitter, among other social media platforms, in my communciations strategies, and to coach my executives on the best practices of using Twitter.
My challenge was immense. I had to learn about using Twitter for business purposes, etiquette, best practices, and how to coach others for use. My learning curve was quite steep and I'm so glad I read Joel Comm's book on business applications for Twitter. It was a quick and simple read.
After finishing the book I felt much more comfortable including Twitter, among other social media platforms, in my communciations strategies, and to coach my executives on the best practices of using Twitter.
July 8, 2015
This book is written for the extremely non-tech-savvy people. It goes into a lot of details explaining absolutely everything about actions such as signing up to Twitter. If you are new to the Internet and want to understand what this Twitter thing is, this book might be for you.
Obviously that is no reason to give it two stars instead of three. I actually picked a couple of tricks from the book, but it was very, very repetitive and also very vague full of terms like "Doing blah *may* be good, but doing bleh *may* be bad". The non-trivial information I got from this book could have fitted in a 5-page document or less due to the fact that is for beginners (not an issue) and very repetitive and vague (an issue).
Furthermore, as I expected, no revolutionary technique. After reading this book you'll be popular in Twitter if you are already popular or if you get lucky. No surprises here.
Obviously that is no reason to give it two stars instead of three. I actually picked a couple of tricks from the book, but it was very, very repetitive and also very vague full of terms like "Doing blah *may* be good, but doing bleh *may* be bad". The non-trivial information I got from this book could have fitted in a 5-page document or less due to the fact that is for beginners (not an issue) and very repetitive and vague (an issue).
Furthermore, as I expected, no revolutionary technique. After reading this book you'll be popular in Twitter if you are already popular or if you get lucky. No surprises here.
June 25, 2010
I think I use Twitter more to socialize, than for professional reasons. I gave this book a whirl out of curiosity, because I couldn't believe someone had written a book about Twitter/tweeting. Soon as I read it 'replygate' happened (admin disabled users from seeing in their homepage the all @replies of their followers...limiting them only to @replies sent to ppl the both users following). Replying was one of the author's core promotion tips. And that change rendered it moot.
Honestly, needing a book to learn to how to tweet seems to fly in the face of logic. It would be more time-efficient to hire someone else who understands social media to tweet for you. Or to just not use Twitter.
Honestly, needing a book to learn to how to tweet seems to fly in the face of logic. It would be more time-efficient to hire someone else who understands social media to tweet for you. Or to just not use Twitter.
September 16, 2012
If you are new to twitter and want to understand what it is about, I would recommend this book. Even if you know something about twitter, there are still a bunch of tips you can learn form this book.
It gives you step by step on how to follow people, get followers and create tweets. It then goes over how you can use twitter to talk to customers, build a brand, use it in-house for a team or leverage behavior in your followers.
In the end, it gives you a list of Third Party Twitter tools which are still active. (This is a plus in a book as many of the websites in other Twitter books I have read are shut down.)
Will you dominate your market? Maybe. That is up to you and how much time you have and how well you use Twitter as a tool.
It gives you step by step on how to follow people, get followers and create tweets. It then goes over how you can use twitter to talk to customers, build a brand, use it in-house for a team or leverage behavior in your followers.
In the end, it gives you a list of Third Party Twitter tools which are still active. (This is a plus in a book as many of the websites in other Twitter books I have read are shut down.)
Will you dominate your market? Maybe. That is up to you and how much time you have and how well you use Twitter as a tool.
August 7, 2016
I do social media for my church and my employer. I'm very comfortable on Facebook, but even though I've had a Twitter account since 2009, I was a lot less comfortable with it. Twitter 3.0 helped me understand Twitter's strengths and what I needed to learn and do to use it more effectively. For instance, I had not really considered Twitter a conversational forum, but I came to see that it is. As I read it, I wound up taking quite a few notes on my business phone just to make sure I don't forget certain tips and facts as I do my job!
The tone throughout is conversational and easy to follow. I would certainly recommend this book for anyone who needs to better understand Twitter and its uses.
The tone throughout is conversational and easy to follow. I would certainly recommend this book for anyone who needs to better understand Twitter and its uses.
August 11, 2009
I actually won this book through a Goodreads giveaway and was excited about getting some twittering insight. The book fell far short of my expectations. Apparently I shouldn't have bothered setting up a Twitter account until after I had started reading. I broke some of the 'rules' mentioned and found most of the others to be common sense.
If you have NO marketing ability whatsoever you may find this book helpful. The advice is simplistic and vague. If you talked with your little sister she could probably give you just as much information on getting followers and making Twitter work for you.
If you have NO marketing ability whatsoever you may find this book helpful. The advice is simplistic and vague. If you talked with your little sister she could probably give you just as much information on getting followers and making Twitter work for you.
June 18, 2012
This book is a good introductory to social media so far, but I'm really hoping it gets more advanced as it progresses. The author walks readers through actually setting up a Twitter account. VERY elementary content so far. This is not only social media and Twitter 101 but 'web-use 101' as well.
I'm glad I'm reading the audio format because I can set my iPod to 2x speed and move through it faster. After trying the 2x speed, I've noticed that his normal speed crawls!
This may be a better book to actually READ (print) so I could scan for relevant chapters to read.
I'm glad I'm reading the audio format because I can set my iPod to 2x speed and move through it faster. After trying the 2x speed, I've noticed that his normal speed crawls!
This may be a better book to actually READ (print) so I could scan for relevant chapters to read.
February 9, 2010
I learned a lot from this book. A lot of people tend to say they "don't get" Twitter. This book made it quite evident how Twitter is perhaps the most viral and effective form of social networking out there. Whether you are marketing a corporate brand, a personal brand, or you just want to know what's going on in the world, utilizing Twitter is a smart route to take. Joel Comm does a great job of explaining the benefits while also teaching you how to implement the site into daily use.
March 22, 2011
There's something a bit ironic about reading a book about twitter- the most transient of forms of communication, surely as soon as this was published it was in danger of being obsolete. I read this for my MA as a way to back up some of what I was saying to people about the value of tweeting about our exhibitions etc. Super easy to read, in fact I think I read it all in a couple of hours. Can't say I really learnt anything new, but if you are a twitter virgin you might find this useful.
July 10, 2012
If you have no experience with Twitter, this is for you. It covers all the basics and a peek at some advance stuff too. The copy I read (2009) was a little dated. It actually recommend to spell out retweet. I mean really? Like I said, if you are new at Twitter or overwhelmed by it all. Read this book. Anyone else will think that it's nothing new under the sun.
The best advice from the book is simple. Participate in the community.
The best advice from the book is simple. Participate in the community.
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