How does propaganda work in liberal democracy and how, as artists, can we stop ourselves from participating in it?
These are the central questions at the heart of "Superheroes, Movies, and the State: How the US Government Shapes Cinematic Universes" by Tricia Jenkins and Tom Secker. The book begins with fact that the Department of Defense has supported numerous films in the Marvel Cinematic Universe, and then goes much deeper, exploring the impact such support has on the creative work of a film and what kind of alternatives exist for big-budget action movies that might want a military scale without being beholden to the military.
The text is smartly divided into sections that provide different entry points for the authors' political analysis. First, the authors demonstrate that the DoD has directly impacted the scripts of numerous Marvel movies, perhaps most egregiously "Iron Man I" and "Captain Marvel" while pointing out that the most subversive texts in the MCU such as "Captain America: Winter Soldier" and "Captain America: Winter Soldier" did not. Then the authors explore the less demanding and imperial ways that groups like NASA and the Science and Entertainment Exchange provide resources without the same demands of US military organizations. Next, in what I view to be the most compelling and challenging chapter of the book, the authors offer close readings of "Wonder Woman" and "Black Panther" to demonstrate that the reactionary alliance with the military industrial complex that has characterized the MCU is not diminished, and may in fact be excused, by stories with diverse lead characters. Finally, the book offers a counterpoint to the MCU's gestures towards subversion in films like "Winter Soldier" by reading the actually subversive show, "The Boys."
As a writer in Hollywood, there are many conclusions to be drawn from this book, and there is much to think about. Just as Alex S. Vitale's work, "The End of Policing" led me to re-evaluate the omnipresent network cop show, this book has led me to re-evaluate the role of superhero films in our media landscape. The authors posit that "Iron Man's" DoD oversight was a kind of original sin moment, and from that moment on, the MCU has always been in dialogue with and has at times even become an extension of, empire. Even in the films that did not require or enjoy DoD support, the specter of government complicity looms. By contrast, The Boys is that rare text that actually allows for systemic critique because it did not have DoD support of any kind, because it is not a mass-market international blockbuster, and because it is made by a Disney competitor. While not every MCU film serves as explicit branded content for the military in the way that "Captain Marvel" was a two-hour Air Force recruitment film, a favorable view towards American imperialism is baked in, the MCU is a part of what the authors (and others before them) call the Military Entertainment Complex.
What are we to do? If you are going to work in Hollywood, you are going to work for conglomerates. Those conglomerates have political and state connections. Yes, subsidiaries of these conglomerates make smaller projects with less oversight, but ultimately the bosses are the same and there tend to be lines you cannot cross. Joel Kim Booster recently made headlines by making this point in the context of his film "Fire Island" being made, ultimately, by Disney, in the era of the "Dont' Say Gay" bill in Florida.
While we might all fantasize about having our own little sandbox to play in, the reality is that that sandbox is likely a corporate subsidiary and the creators who play ball with larger projects are likely to be rewarded with passion projects. Iron Man's John Favreau got to make "Chef" after Iron Man and numerous other MCU veterans have used their money and prestige to make what "they really want to make." And it can be assumed that if they hadn't made "one for them" they may not have been able to make those projects. The scale of what truly anti-establishment filmmakers like Boots Riley will be afforded isn't going to be on the scale of filmmakers who play ball. If these economies weren't in place, would Chloe Zhao follow up "The Rider" and "Nomadland" with "Eternals?" Not likely.
When critiques of the studios and the conglomerates that run them come up, I always say "Well, I guess I could go back to doing black-box theater in Pittsburgh." Jokes aside, while there will always be some level of compromise creating mass art under capitalism, I do think it is the artist's responsibility to do two things: be aware of the compromises you are being asked to make and consider how those compromises impact the culture. And of course, we should try to make cool stuff along the way. While we can't escape the financial realities of capitalism and empire, we should, at least, acknowledge them.