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Product Direction: How to build successful products at scale with Strategy, Roadmaps, and Objectives and Key Results
How do you identify, select and define the right Product Strategy? How do you connect it to execution and align the entire company towards the same goals?
Making great products is hard. Interdisciplinary teams must discover and deliver the right
solutions to delight customers while creating a sustainable business model. But that is not
enough to succeed. Product Leaders must play a critical they must identify the problems and opportunities most crucial to delight customers while creating a sustainable business.
They must also align teams toward them. But how?
Product Direction is a practical approach to solve these problems, based on artifacts, tools, and best practices, to define, link, and communicate your product strategy, strategic roadmap, and objectives.
These tools will help
❏ Multiply your results, with increased team alignment and autonomy.
❏ Align everyone on the right opportunities, and ignore other distractions.
❏ Grow in your strategic skills to grow in your career.
Nacho Bassino has been leading product teams for over ten years in different companies and industries. He also is a speaker, teacher and coach, working with organizations in different countries to help product teams and product leaders improve their practices and skills to achieve greater impact. During the last decade he has created, tested, and consolidated the methods explained in Product Direction with dozens of product teams.
Making great products is hard. Interdisciplinary teams must discover and deliver the right
solutions to delight customers while creating a sustainable business model. But that is not
enough to succeed. Product Leaders must play a critical they must identify the problems and opportunities most crucial to delight customers while creating a sustainable business.
They must also align teams toward them. But how?
Product Direction is a practical approach to solve these problems, based on artifacts, tools, and best practices, to define, link, and communicate your product strategy, strategic roadmap, and objectives.
These tools will help
❏ Multiply your results, with increased team alignment and autonomy.
❏ Align everyone on the right opportunities, and ignore other distractions.
❏ Grow in your strategic skills to grow in your career.
Nacho Bassino has been leading product teams for over ten years in different companies and industries. He also is a speaker, teacher and coach, working with organizations in different countries to help product teams and product leaders improve their practices and skills to achieve greater impact. During the last decade he has created, tested, and consolidated the methods explained in Product Direction with dozens of product teams.
248 pages, Paperback
Published March 29, 2021
21 people want to read
About the author
Nacho Bassino
4 books18 followersNacho Bassino has been leading product teams for over ten years in different companies and industries. He also is a speaker, teacher, and coach, working with organizations in different countries to help product teams and product leaders improve their practices and skills to achieve greater impact. During the last decade, he has created, tested, and consolidated the methods explained in Product Direction with dozens of product teams.
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