He makes some solid points. From his experience, the tactics have worked. I think Akin captures the state of mind of the Nigerian beautifully. The book lacks any statistics to back the claims because, nearly nothing is tracked in Nigeria so we have to take his word for it.
I found the disclaimer at the beginning of this book quite hilarious, for a book that has a lifetime return guarantee.
Asides that, the book is quite insightful and will be helpful for entrepreneurs and business minded individuals, especially those trying to delve into the Nigerian market. The experience and tips shared is backed up with relatable and applicable experience that can have an instant impact on one's business.
As usual, Akin Alabi delivered profound information on how to sell to Nigerians.
When I started reading the book, I wondered if there is any other marketing techniques to be taught aside what he shared in his previous book 'Small business, big money.'
I was wrong, he broke down the psychology of marketing with respect to Nigerians. We are special breed of people, and you need to understand this peculiarities if you really desire to make money in Nigeria as entrepreneur or business person.
This is what I don't like about the book. Akin Alabi used almost every chapter to market his previous book. This made it look like sales copy.
I am not against the idea of introducing your readers to your previous books, but when you over flog it, then it could turn off your readers.
I don't like writing long sentences about the books I read. I learned a lot from this book, from how Nigerians are special people and their market is different from other markets to things Nigerians like to spend their money on to how you have to offer a lot of benefits and convince a typical Nigerian that he benefits more than you the seller before he will buy from you. Also learned how to write a good sales letter with emphasis on what your customer will benefit from when they buy your product's service.
With over 200 million Nigerians and counting who are ready to patronize what you have to offer, here's a huge virgin market to explore. Business expert Akin Alabi have placed in our hands what he tagged the golden keys to successfully selling products and services to Nigerians. A ten chapters full of actionable techniques one can use to make massive wealth selling goods and services with a guaranteed profit. It's a must read book for everyone who has something to sell!
i have had much about this book from a friend who said his business skyrocketed after reading and so i started searching for the book as i want to get first hand information about it.
This book focuses on helping business owners who find it difficult selling to Nigerians, learn the possible ways to make sales in their business including the marketing strategies to use.
The author started with his experiences in marketing and how to sell Nigerians in a way that attracts a lot of sales.
Nigerians would rather pay more when they feel they are ripping you off than pay less when they feel you are ripping them off. ~ Akin Alabi
Creating irresistible offers is the hallmark of a thriving business. He shared three powerful methods of creating irresistible offers to make your customers buy more from you than your competitors.
He used scenarios to explain why business owners keep losing customers. There are five lists of customers every business owner should make, in order to meet their needs better.
Six techniques of providing trust and assurance to your customers stood out for me. He used his son's experience to explain how influencers can grow your business through social media.
There are two reasons you need to bear in mind before reaching out to an influencer for your business promotion. He explained in detail how to write a powerful sales letter that drives sales in your business. The author brought to my awareness the reason behind using stories in marketing a product.
In conclusion, he shared five selling techniques and how to use them to boost your sales and attract the right people.
I love how the author incorporated stories to explain marketing concepts to give his readers a better understanding of the message he is passing across.
I highly recommend this amazing book to entrepreneurs, business owners and incipient entrepreneurs who want to improve their marketing skills and make overwhelming sales in their business.