Generation Alpha

by Mark McCrindle, Ashley Fell

From renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive. Generation Alpha are the most globally connected generation of children ever. Covering those born between 2010 and 2024, these kids are living through an era of rapid change and a barrage of information - good, bad and fake. For parents, teachers and leaders of Generation Alpha looking for guidance on how to raise their children, worried if their kids are spending too much time on screens, concerned how global trends are impacting them and wondering how to prepare them for a world where they will live longer and work later, this is the book you need. McCrindle and Fell have interviewed thousands of children, parents, teachers, business leaders, marketers and health professionals to deliver parents and educators everything they need to know about Generation Alpha, the term Mark coined, * Understanding and empowering this generation * The significance of technology * How to get education right for them * The future of work * Their consumer habits and their role as influencers * Where and how this generation will live as adults * The importance of mental and physical wellbeing * What their future looks like Through meticulous research and interviews, Generation Alpha shows us what we all need to know to help this group of children shape their future ... and ours.

Genres: Parenting, Nonfiction, Cultural

336 pages, Kindle Edition

Published April 28, 2021

Reviews

[Katrine Austin · Rating 3 out of 5]

This was ok, liked it just fine, but a bit basic. Some good nuggets, a very easy approachable read.

[Rene Flores · Rating 4 out of 5]

I have just finished my fourth book of the year and I must say that it has thoroughly blown me away! If you work with children or young teens, this book is an absolute necessity. It offers a comprehensive and thorough glimpse into the world of our current generation as they transition from childhood to adolescence. Whether you're a parent, educator, or simply someone who cares about the future generations, this read will provide valuable knowledge on how best support them during these crucial periods. This book stands out head-and shoulders above rest due its sheer depth without sacrificing any clarity whatsoever; making difficult concepts easy digestible even non experts can grasp easily.

“They are more digital, global, mobile, social, and visual than any generation before them.”-p.328

We need this book to start thinking how to best lead them and love them into their inheritance as the largest generation to ever exist.

[Kathryn McGregor · Rating 4 out of 5]

4.5 - Excellent introduction to the newest generation, still being born until 2024. While much is speculation, it is helpful to see how technology, education, consumerism, etc is trending and how this generation might shape these and be shaped by them. While written by Australian researchers, there is much food for thought for those of us in the US.

[Stephanie Ziebarth · Rating 2 out of 5]

This resource would be most valuable to someone who is just getting started with generational theory. The book has some basic information on Gen Alpha, but I did not run across any particularly valuable insights. I felt it had much more "fluff" than was helpful and that it certainly did not need to be 358 pages long.

[Christina Kraus · Rating 5 out of 5]

This book did a wonderful job of highlighting both the challenges and the strengths of this generation. I found it informative and it will definitely help form the way I interact with this generation.

[Skylar · Rating 3 out of 5]

A lot of hypothetical of course but that is expected. Also though, it was specialized in Australia, not the entire generation. That is alright since it is a global world but not great yet.

[Debby · Rating 4 out of 5]

Read for APCE book club for June. Plenty of information and topics to discuss. Some ideas unique to Australia and others that are unique to United States that were not discussed.

[Rach · Rating 4 out of 5]

As a teacher & parent of Gen Alpha I found this book helpful.