Logotype: (Corporate Identity Book, Branding Reference for Designers and Design Students)

by Michael Evamy

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

Genres: Design, Nonfiction, Art, Reference

887 pages, Kindle Edition

First published September 19, 2012

Reviews

[Hamza X · Rating 5 out of 5]

When you work on a project this book is amazing and great reference to be inspired.

[Supriya Raghavendra · Rating 5 out of 5]

Extremely well curated book on logotypes!

[Yuting · Rating 5 out of 5]

great reference and inspiration

[Kitteh · Rating 3 out of 5]

mehhh
It's basically a book with popular logos with puny descriptions. 3 stars because this would be a great reference for some of my works

[Adel]

good

[Tanay Verma · Rating 5 out of 5]

Best book for logo design and typography.