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Words That Work: Communicate Your Purpose, Your Profits and Your Performance
Challenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with Words That Work .
When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations.
Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But Words That Work does more than that. It calls on leaders to challenge the 'usual' business conversations. Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.
When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations.
Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But Words That Work does more than that. It calls on leaders to challenge the 'usual' business conversations. Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.
216 pages, Paperback
Published January 25, 2022
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7 people want to read
About the author
Val Wright
6 booksVal is a recognized global leadership and innovation expert who is known as growth accelerator by top executives at Fortune 1000 companies including Microsoft, Amazon, LinkedIn, The Financial Times and PopCap Games.
Val’s books include: Thoughtfully Ruthless: The Key to Exponential Growth, Wiley, and Rapid Growth, Done Right. Lead, Influence and Innovate for Success, Kogan Page and Words That Work: Communicate Your Purpose, Your Performance, and Your Profit, Kogan Page January 2022.
She is a regular contributor on CNBC, BBC News, Fox Business News, Inc. Magazine, Business Insider, Fast Company, Bloomberg, Reuters, LA Times, MSN, and Today.
Val’s books include: Thoughtfully Ruthless: The Key to Exponential Growth, Wiley, and Rapid Growth, Done Right. Lead, Influence and Innovate for Success, Kogan Page and Words That Work: Communicate Your Purpose, Your Performance, and Your Profit, Kogan Page January 2022.
She is a regular contributor on CNBC, BBC News, Fox Business News, Inc. Magazine, Business Insider, Fast Company, Bloomberg, Reuters, LA Times, MSN, and Today.
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Displaying 1 - 2 of 2 reviews
January 21, 2022
Jam packed with advice for every type of internal and external communication, this is an excellent resource. Plenty of questions to get you reflecting on your communication and working styles and ways to improve your relationships, brand image, etc. Of course a lot of it is common sense, but it's still a helpful reminder for the reader, so if you need support with communication, this is useful Thanks to NetGalley for a copy of this book in exchange for an honest review.
January 29, 2022
The book provides with the sets of words and expressions to suit CEO vocabulary and different work situations. Will they work? There is no exact answer as apart from words there are different situation complexity multipliers. I do believe the tips from this book can be really useful as an inspiration or a starting point.
Displaying 1 - 2 of 2 reviews