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User Research: Improve Product and Service Design and Enhance Your UX Research
Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that.
User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research.
Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.
User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research.
Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.
344 pages, Paperback
Published February 22, 2022
12 people want to read
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Displaying 1 - 2 of 2 reviews
April 30, 2022
User research is super important for any business at multiple levels: from product dever, to customer satisfaction and more. Knowing how to run a research that can support business needs is vital. You can learn through trial and error or start with some theory which you can put into practice. This book should be approached in two ways: screen it through to understand the contents and then you need to get back to it for specific knowledge you need for specific research type or for specific area of research to you are looking to refresh. This is not a book for pleasure reading but very useful.
May 23, 2022
User Research is the guidebook, the perfect reference book for anyone that does User Research. As a student of UX design, this book has been incredibly handy in understanding the research aspect of UX. It helps you understand all the kinds of user research you might need to do, and it gives you examples, tips, and benefits of each. Perfect for a beginner in User Research or someone with vast experience, it is useful and highlights the importance of keeping up with any changes in that career path.
Displaying 1 - 2 of 2 reviews