Practices of Looking: An Introduction to Visual Culture

by Marita Sturken, Lisa Cartwright

This comprehensive and engaging introduction to visual culture explores the ways we use and understand images. It looks at painting, photography, film, television, and new media across the realms of art, advertising, news, science, and law. Authors Marita Sturken and Lisa Cartwright present the diverse ranges of approaches to visual analysis that have emerged in the last few decades, and lead the reader through the key theories of visual culture in an accessible and highly readable approach.

Including over 180 images, this truly interdisciplinary and beautifully designed book aims to be a comprehensive introduction for anyone interested in images, and the key text for courses across a range of disciplines including media and film studies, art history, photography, and communication.

Genres: Art, Nonfiction, Theory, Art History, Sociology, Photography, Philosophy

385 pages, Paperback

First published January 1, 2001

About the author

Marita Sturken is a professor and chair in the Department of Media, Culture, and Communication at New York University. Her work spans the fields of cultural studies, visual culture, American studies, and memory studies with an emphasis on cultural memory, national identity, consumer culture, art, and the cultural effects of technology.

Reviews

[Colin Bruce Anthes]

Good content, but poorly written. The sentences almost felt like imitations of academic writing rather than the real thing, lacking precision, clarity, and intent.

[Ebony]

for a textbook, this is one is surprisingly interesting and the pictures are amazing. i'm not into the visual at all from an academic perspective, but the text is a good resource for teaching criticism and pop culture in general. there are easily accessible clarifications on the differences between modern and postmodern. i was going to sell it back, but now i think i'll keep it as a resource. the glossary is amazing and it's a good read.

[David]

Bought this book for quite some time and finally was able to finish in one shot. As a PhD researcher in Corporate Psychology which combines the notions of marketing as well as "advertising"; seldomly has someone who can point out the connotations of "looking" or simply "observation". We look but we do not see...daily...or even every seconds, we are looking things that are bombarded in front of us that make us numb, crippled. As the messages (informations) are being sent out in different ways and in evolutionary methods; some could dissect the messages deeply, and most of us living in this modernity cannot even decipher. Media, corporations have now evolved to become gigantic monsters aiming to uplift their propaganda to a whole new level. This book provides us a 360 degree on what observation, to see means in hope we can transcode what are to be sent to us in every directions.

[Jeff]

This was the textbook for my fall class, and it's a remarkably thorough consideration of how we look at things in the 21st century. Not an easy read, by any means, and some chapters, where Foucault, Lacan, and other 20th-century theorists are swirled together to make a point make it challenging reading to those who may not be familiar with the relevant theorists. (My freshmen had their eyes spinning in their heads a couple of times.) But overall, a really substantive analysis.

[Sarah]

I did not have to read the whole book for my Intro to Visual Culture class, but I am an artist so I thought why the hell not.

If you live in the Bay Area, if your bored, looking to expand your knowledge, looking to expand your visual vocabulary/literacy, or just have any interest in art, then I HIGHLY recommend ANY class with Carolyn Martin at Berkeley City College. Strongly recommend she is the BEST EVER and she makes art history interesting!!

[inkedblues]

I suppose it could serve as an easy introductory textbook for an alien without sight or comprehension of visual culture, but for a second-year student taking a mandatory course to be presented with this reductive shallow piece was quite a humiliating slap in the face. Gets an extra star for some interesting history bits on marketing, bilboards etc. though.

[Maria]

Read it about two years ago and the examples they use are still stuck in my head. This is a textbook, the kind your teachers include in Must Read lists but it is so interesting and well written that it feels like a novel.

[Kelly Martin]

This book does a great job covering a wide range of literature on visual communication.

[Lara Castagna]

This is a "bible" for any visual media student.

[Adna]

Textbook for class. Not as repetitive as some of the other textbooks I have read.

[Theodoor]

Ik heb het boek grotendeels gelezen voor het vak beeldanalyse van de studie cultuurwetenschappen. Het is ook duidelijk geschreven als een academisch boek. Ze vatten heel goed samen wat het doel is in de intro:

Dit boek beoogt inzicht te bieden in het specifieke karakter van kijken als sociale praktijk en een scala aan benaderingen te introduceren voor het interpreteren van verschillende vormen van visualiteit en de plaats van beelden in sociale en geopolitieke machtssystemen waarin kijken ertoe doet.

We hopen dat lezers dit boek zullen gebruiken voor het maken van beelden en om te bestuderen hoe visuele beelden en visualiteit worden behandeld in uiteenlopende kaders: in de kunstgeschiedenis en kunstpraktijk; in architectuur, vormgeving en ontwerpstudies; in het werken met communicatie- en informatiesystemen; in journalistiek en sociale media; in de wetenschappelijke praktijk; in belangenbehartiging en activisme; en in alledaags maken, doen en leven.

Ze behandelen dit inderdaad heel duidelijk en het boek is prachtig vormgegeven. De manier van schrijven is echter niet behulpzaam bij studeren en de opzet nodigt niet uit tot verder lezen. De hoofdstukken voelen ook niet erg verbonden.

Het is een heel politiek geladen boek waarin ze zelf ook duidelijke keuzen hebben gemaakt wat ze wel en niet laten zien (pro diversiteit en ethische minderheden). Dit is geregeld wel storend ook al deel ik meestal hun standpunt.

Het is echt wel een prima boek als je meer wilt leren over kijken als sociale praktijk maar ik denk dat de meeste mensen dit verlangen niet zo hebben. Het helpt je maar zeer beperkt om te kijken naar kunst uit het verleden.

[Sean]

comprehensive textbook. breaks down information for visual studies into bite-size, easy to understand pieces. includes various modern and postmodern scholars, academics, philosophers, and thinkers necessary to navigate graduate school (in the arts or humanities) -- even a changing world broadly speaking.

i initially rented this for a college course on visual cultures, but after having read the thing cover to cover, i feel comfortable + confident purchasing this one. definitely worth the investment.

[karin kim]

Přečtené kapitoly: 1, 6, 7

Nevyhovovalo mi způsob, kterým byly informace předávány. Je to napsané hodně složitě a těžko se z toho vytahují jen ty důležité informace. Obsahově jsou některé věci rozhodně zajímavé a poučné, ale hodně těžko se to čte.

[Jane]

I got this book originally for my Introduction to Visual Arts class at uni however it was also really useful for my Art and Its Context: Materials, Techniques, Display class and Research Essay.

[Nick]

Good introductory book in the context of modern visuals-heavy society with different forms of ads on every corner. I'd recommend this read for students getting into visual culture studies but also ones who'd like to understand how one is influenced by their visible surroundings.

[Lars Avis]

This was the textbook for my visual rhetoric class.

This is organized fairly well and is easy to understand.

[Lila Kurnia]

a good, clear explained textbook for my postgrad classes in jakarta

[Elba]

3.5

[Bongod]

อ่านแล้วคิดตามไม่ได้ เหมือนอธิบายแต่ละหัวข้อๆไปเรื่อยๆ ไม่มีการเลื่อมโยง

[Stacy Charlesbois]

Excellent points

[Chao]

great introduction to learning about the politics of images.
full of examples.

[Sofia Arias]

Interesting read, I learned a lot about visual culture.

[Jessi Marie]

Although the book does have good information, as a student, I think it performs poorly as a textbook. Chapters are far too long, important ideas are not bolded, bulleted, or highlighted on the side of the text. Most college students don't have time to read textbooks word for word, and this text you almost have to do that so as not to miss anything. This book needs to be revised to be more student friendly. I'm really disappointed that this is the text that my professor chose for our class. I think there are probably far better ones out there.

[João Cabral]

Livro muito bom, bastante simples, muito util e didatico para perceber o modernismo e o pos-modernismo, neo-vanguarda e vanguarda, e cultura popular.

[Sophie Paas-Lang]

textbook

[Myles]

(0.6/5.0)

[Bruno Dal Molin]

Textbook for my undergrad Visual Culture class... pretty cool. Tries to disconsider the gap between high and low culture.

[Isabel]

good book, very inyeresting

[Sirenalu]

Id give it a 3.5.. Tja, for textbook i shouldnt expect it to be that interesting to read. Its not hard but i often want to sleep after reading it for some minutes. Sorry for this review but im sure for some its definitely some good read.