What do you think?
Rate this book
From Reads To Leads
Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads.
If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read?
From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel.
The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust.
You'll
- How to understand what your readers need and how to write content that appeals to them
- How to get the desired response from your readers and move them down the marketing funnel
- How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey
- How to creatively turn your content into a story with a three-act structure
- How to write an outline that focuses your writing and kills your procrastination
- What makes writing clear and simple
- How to express your brand’s personality and make your writing recognizable
- What makes content readable, and how to get your readers to stay with you till the end
- The writer’s role in the content writing process, and how you should approach content collaborations
- How you should react when your work is ripped to shreds
From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should.
If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read?
From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel.
The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust.
You'll
- How to understand what your readers need and how to write content that appeals to them
- How to get the desired response from your readers and move them down the marketing funnel
- How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey
- How to creatively turn your content into a story with a three-act structure
- How to write an outline that focuses your writing and kills your procrastination
- What makes writing clear and simple
- How to express your brand’s personality and make your writing recognizable
- What makes content readable, and how to get your readers to stay with you till the end
- The writer’s role in the content writing process, and how you should approach content collaborations
- How you should react when your work is ripped to shreds
From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should.
331 pages, Kindle Edition
First published May 15, 2021
4 people are currently reading
34 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 3 of 3 reviews
June 15, 2021
A comprehensive how-to guide for all content writers
Hands up if you want to write content that people will read and respond to. The first thing to remember is that it is not about you, the writer, but about the reader. And that writing is not a once-off activity. So if you’re willing to persevere and put in the effort to reach your goal, then this book will be of great help.
This writer knows her stuff—she’s lived it, made lots of mistakes along the way, and persevered because, ultimately, she loves writing. In fact, she puts into practice many of the concepts she writes about. She shares from her life and the struggles she encountered in her career. That’s why she frenquently gets straight to the point and is generous with lots of tips and information.
Simply stated, this book is a treasure trove, and she writes in an easy-to-understand style, yet is respectful of the reader’s level of expertise.
That said, before you start, decide what is the goal behind your writing. Do you want to generate social engagement, improve where your content ranks, get people to link to your pages or to generate leads? Whatever it is, “focus on smashing one goal per piece, anything else is a bonus”, as Kateryna advises. Another key point is you cannot do it all with one piece of writing.
That’s why you need to imagine what your reader wants, and how they go about finding it. People want to “buy a better version of themselves”, she says, whether that is an app, shoes, or service. Then they search the Internet for information, to find a website to complete an action, or to buy a product or service.
The writer unpacks 11 principles on how to achieve your goals. For example, connect with your readers, share common experiences, and turn your content into solutions. And there are 40 exercises to help you practice writing rules, lots of practical tips, and resources scattered through the chapters.
Although there are many takeaways from this book, what I learned is to get to the point from the start, the value of critique and collaboration, and that your ego is your enemy. And, I’m encouraged that “by improving your writing, you can improve your thinking”. That said, practice makes perfect.
Finally, this book is a handy reference to dip into again and again. It is a must-read for the success you aim for.
Hands up if you want to write content that people will read and respond to. The first thing to remember is that it is not about you, the writer, but about the reader. And that writing is not a once-off activity. So if you’re willing to persevere and put in the effort to reach your goal, then this book will be of great help.
This writer knows her stuff—she’s lived it, made lots of mistakes along the way, and persevered because, ultimately, she loves writing. In fact, she puts into practice many of the concepts she writes about. She shares from her life and the struggles she encountered in her career. That’s why she frenquently gets straight to the point and is generous with lots of tips and information.
Simply stated, this book is a treasure trove, and she writes in an easy-to-understand style, yet is respectful of the reader’s level of expertise.
That said, before you start, decide what is the goal behind your writing. Do you want to generate social engagement, improve where your content ranks, get people to link to your pages or to generate leads? Whatever it is, “focus on smashing one goal per piece, anything else is a bonus”, as Kateryna advises. Another key point is you cannot do it all with one piece of writing.
That’s why you need to imagine what your reader wants, and how they go about finding it. People want to “buy a better version of themselves”, she says, whether that is an app, shoes, or service. Then they search the Internet for information, to find a website to complete an action, or to buy a product or service.
The writer unpacks 11 principles on how to achieve your goals. For example, connect with your readers, share common experiences, and turn your content into solutions. And there are 40 exercises to help you practice writing rules, lots of practical tips, and resources scattered through the chapters.
Although there are many takeaways from this book, what I learned is to get to the point from the start, the value of critique and collaboration, and that your ego is your enemy. And, I’m encouraged that “by improving your writing, you can improve your thinking”. That said, practice makes perfect.
Finally, this book is a handy reference to dip into again and again. It is a must-read for the success you aim for.
July 12, 2021
My background in is marketing, specifically pharmaceuticals, and I found this book, “From Reads to Leads,” particularly informative. Something that I wish was available many years ago when drawing up marketing plans. In many ways this book is more like a workbook, as Abrosymova introduces lots of examples and opportunities to practice the methods she introduces. The lessons have a “before and after” or “not that, but this” illustration so the examples are fully understood.
As Abrosymova states, “People don’t want content made for search engines. They want content that answers their questions, solves their problems, or tells them something they didn’t know.” This guideline is what directs this book. There are not only dozens of good examples to illustrate her point, but she also introduces external sources to support people tasked with writing good content for the Internet. The subtleties of crafting good sentences, written in succinct English, and avoiding verbose descriptions, are foremost in Abrosymova’s mind as she teaches the tricks of the trade.
I am happy to recommend this book, “From Reads to Leads,” not only because it is informative and instructive, but it will also lead to better content on the Internet. As the number of articles, lectures and blogs grow exponentially, we can hope that this book helps to raise the quality of what we read. Secondly, it will make content a superior marketing tool, helping to better communicate corporate objectives to potential clients.
As Abrosymova states, “People don’t want content made for search engines. They want content that answers their questions, solves their problems, or tells them something they didn’t know.” This guideline is what directs this book. There are not only dozens of good examples to illustrate her point, but she also introduces external sources to support people tasked with writing good content for the Internet. The subtleties of crafting good sentences, written in succinct English, and avoiding verbose descriptions, are foremost in Abrosymova’s mind as she teaches the tricks of the trade.
I am happy to recommend this book, “From Reads to Leads,” not only because it is informative and instructive, but it will also lead to better content on the Internet. As the number of articles, lectures and blogs grow exponentially, we can hope that this book helps to raise the quality of what we read. Secondly, it will make content a superior marketing tool, helping to better communicate corporate objectives to potential clients.
August 30, 2021
I read From Reads to Leads as e-book first. The work is magnificent and provides much to elaborate in mind and discover. I also recommend this book to my colleagues involved in marketing and just writing. If you're up in these activities, you should consider From Reads to Leads as a mean to level up their skills.
PS: Now I enjoy rereading From Reads to Leads in paperback :)
PS: Now I enjoy rereading From Reads to Leads in paperback :)
Displaying 1 - 3 of 3 reviews