I first picked up this book hoping for a humorous view of the alpha-male, "baboon" society so prevalent in human political organizations (like corporations). In his trademark style, Scott Adams came through. From the very beginning, he had me rolling on the floor laughing, and I believe he even used the word "baboon" once or twice. But toward the last third of the book, he really began to shine, as he began to explain, in an ironic twist, how to stimulate your creativity, how to write funny jokes, and how to deal with critics. As the first part of the book, these latter sections were laced with healthy amounts of exaggeration and sarcasm. But a writer myself, I saw much sober, informative, encouraging truth within.